Mercedes-AMG Petronas F1’s Lewis Hamilton Goes In Disguise To Surprise/Inspire Primary School Kids In UBS Sunt

In late October, leveraging its sponsorship Mercedes-AMG Petronas Formula One Team around the US and Mexico Grand Prix, UBS organised a visit to the Mercedes-AMG Petronas Formula One Team factory for three school kids interested in STEM subjects – including a special surprise meeting with super star driver Lewis Hamilton.   The global wealth management… Continue reading Mercedes-AMG Petronas F1’s Lewis Hamilton Goes In Disguise To Surprise/Inspire Primary School Kids In UBS Sunt

INEOS Hygienics Links With F1 Star Lewis Hamilton For ‘High Performance Hygiene’ Campaign

Autumn 2021 saw INEOS Hygienics enlist F1 super star Sir Lewis Hamilton to front its ‘High-Performance Hygiene’ campaign. The brand, which is an existing principal partner of Hamilton’s Mercedes-AMG Petronas Formula 1 Team, produces ethanol based sanitiser products to hospitals, institutions and to consumers.   The new campaign promotes the brand in general and a… Continue reading INEOS Hygienics Links With F1 Star Lewis Hamilton For ‘High Performance Hygiene’ Campaign

Teamviewer Social Short Film Series Celebrates Dual Partnership With Mercedes F1 & Formula E

Posted across its digital and social channels on 30 March, a trio of spot activate TeamViewer’s new five-year parallel partnerships with the Mercedes-AMG Petronas Formula One Team and the Mercedes-EQ Formula E Team.   The three online short films were spearheaded by a hero ‘The Power’ spot celebrating the double race team tie-up which will… Continue reading Teamviewer Social Short Film Series Celebrates Dual Partnership With Mercedes F1 & Formula E

UBS Celebrates 10-Year Mercedes-AMG Petronas F1 Partnership Ahead Of New Season Car Launch

The start of March saw UBS celebrate 10 years as a partner of the Mercedes-AMG Petronas Formula One Team, the series’ dominant team of the last decade, through a social spot which saw the brand sit down and discuss the successful collaboration with some of the team’s famous faces.   The spot, which runs across… Continue reading UBS Celebrates 10-Year Mercedes-AMG Petronas F1 Partnership Ahead Of New Season Car Launch

Bose Activates Mercedes-AMG F1 Sponsorship Via European Yahoo Formula One Hub Takeover

Mercedes-AMG Formula One sponsor Bose brought its partnership to life through a targeted European market branded takeover of the Yahoo Formula One hub.   This content-led digital activation saw the premium electronics brand take over the Yahoo Formula One hub in the UK, France and Germany, Bose as it aimed to strengthen its association with… Continue reading Bose Activates Mercedes-AMG F1 Sponsorship Via European Yahoo Formula One Hub Takeover

Epson Leverages Mercedes F1 Partnership At US GP Via Speed-Themed, Ink-Spattered #LewisGetsInked

Printer company Epson leverages its Mercedes AMG Petronas F1 team partnership to promote its new EcoTank printer (and an associated speed message) with a self-deprecatingly ‘sexy’ and visually arresting campaign that sees three times FIA Formula One champion Lewis Hamilton get repeatedly soaked in 400 litres of ink.   The initiative, launched to leverage heightened Hamilton, Mercedes… Continue reading Epson Leverages Mercedes F1 Partnership At US GP Via Speed-Themed, Ink-Spattered #LewisGetsInked