Tag Archives: Mental Wellbeing

Michelob Ultra Mexico ‘Under Pressure’ Campaign Reminded Us That Sport Should Be Fun Michelob Ultra Mexico ‘Under Pressure’ Campaign Reminded Us That Sport Should Be Fun

Michelob Ultra Mexico ‘Under Pressure’ Campaign Reminded Us That Sport Should Be Fun

Seriously competitive sports brand slogans have become close to ubiquitous – pasted across our buses, buildings and billboards, gyms, magazines, shops and televisions – and almost all are aimed >>
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ASICS Australian ‘Live Uplifted’ Campaign Fronted By The Block TV Star Keith Schleiger ASICS Australian ‘Live Uplifted’ Campaign Fronted By The Block TV Star Keith Schleiger

ASICS Australian ‘Live Uplifted’ Campaign Fronted By The Block TV Star Keith Schleiger

Keith Schleiger, the frontman of Aussie TV show The Block and new sportswear brand endorser, heads a country-specific strand of ASICS global ‘Live Uplifted’ campaign which encourages Aussies to >>
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Nivea Men Leverages Liverpool FC & Talk Club Tie-Ups To Spotlights Mental Health Crisis In Youngsters Nivea Men Leverages Liverpool FC & Talk Club Tie-Ups To Spotlights Mental Health Crisis In Youngsters

Nivea Men Leverages Liverpool FC & Talk Club Tie-Ups To Spotlights Mental Health Crisis In Youngsters

Nivea Men tackled men’s mental health in a new campaign called ‘Strength in Numbers’ that leverages its sponsorship of Liverpool FC and its partnership with mental wellbeing charity Talk >>
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Asics ‘Mind Race’ Asks Athletes Not To Exercise For A Week To Assess Mental Health Asics ‘Mind Race’ Asks Athletes Not To Exercise For A Week To Assess Mental Health

Asics ‘Mind Race’ Asks Athletes Not To Exercise For A Week To Assess Mental Health

Asics continued to flip the typical sports marketing approach with a research-led initiative called ‘Mind Race’ which asked athletes not to exercise for seven days so that the brand >>
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Nike’s ‘Mind SETS’ Training App Programme Focuses On Movement, Feeling & Mental Health Nike’s ‘Mind SETS’ Training App Programme Focuses On Movement, Feeling & Mental Health

Nike’s ‘Mind SETS’ Training App Programme Focuses On Movement, Feeling & Mental Health

November saw Nike launch a content series called ‘Mind SETs’ within its training apps and clubs designed to uplift the mind as well as the body, to help people >>
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Women In Sport Launch Mother/Daughter Empowerment Initiative & Exercise Drive #TimeTogether Women In Sport Launch Mother/Daughter Empowerment Initiative & Exercise Drive #TimeTogether

Women In Sport Launch Mother/Daughter Empowerment Initiative & Exercise Drive #TimeTogether

The start of October saw UK non-profit Women in Sport launch a national initiative called #TimeTogether which aims to empower mothers and daughters to reconnect and discover fresh ways to get >>
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Puma Link Up With CALM For A ‘Spark Change’ Campaign, Run & Collection To Promote Mental Health Partnership Puma Link Up With CALM For A ‘Spark Change’ Campaign, Run & Collection To Promote Mental Health Partnership

Puma Link Up With CALM For A ‘Spark Change’ Campaign, Run & Collection To Promote Mental Health Partnership

On 18 March Puma unveiled a new campaign promoting its fresh partnership with suicide prevention charity Campaign Against Living Miserably (CALM) introducing a joint initiative tackling the stigma around >>
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ASICS (& Mind) #SunriseMind Project Promotes & Explores Sport’s Positive Mental Health Benefits ASICS (& Mind) #SunriseMind Project Promotes & Explores Sport’s Positive Mental Health Benefits

ASICS (& Mind) #SunriseMind Project Promotes & Explores Sport’s Positive Mental Health Benefits

As the planet faces rising mental health challenges due to the Covid-19 pandemic, sportswear brand ASICS teamed up with charity Mind to launch an initiative called ‘Sunrise Mind’ which >>
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