LGPA ‘In Her Head’ Immersive Virtual & Experiential Installation Highlights Female Golfer Pressures

The Ladies Professional Golf Association (LPGA), the US governing body for female golfers which runs the LPGA Tour, teamed up with agency Accenture Song (in collaboration with partner Early Spring) on an immersive virtual initiative exploring the intense pressures on women golfers called ‘In Her Head’.   The project initially seems to be an immersive, virtual… Continue reading LGPA ‘In Her Head’ Immersive Virtual & Experiential Installation Highlights Female Golfer Pressures

Gatorade ‘Breakup Story’ Film Tells The Story Of One Man’s Recovery From A Failed Romance

A new LATAM regional campaign from Gatorade focusing on ways sport can make us feel better was spearheaded by a short film called ‘Breakup Story’ which tells the tale of a doomed romance and a heartbroken man who finds solace in sports to bring to life the brand’s commitment to moving forward whatever the challenge.… Continue reading Gatorade ‘Breakup Story’ Film Tells The Story Of One Man’s Recovery From A Failed Romance

Arsenal & Save The Children’s ‘When I Play Football, I Feel Happy’ Promotes Positive Impact Of ‘Coaching For Life

Using its 38 years of experience in North London, The Arsenal Foundation has worked with Save the Children since 2011 on a programme in Jordan’s Za’atari Refugee Camp called ‘Coaching For Life’: an initiative which uses the power of football to develop a sense of belonging and boost the emotional, mental and physical experience for… Continue reading Arsenal & Save The Children’s ‘When I Play Football, I Feel Happy’ Promotes Positive Impact Of ‘Coaching For Life

England Star Declan Rice Tackles Invisible Opponents In CALM’s ‘The Invisible Opponent 2’ Campaign

The Campaign Against Living Miserably (CALM) leveraged Qatar 2022 led spiking soccer interest by extending its ‘Invisible Opponent’ campaign to challenge stereotypes and help people open up about how they are feeling with a primary focus on ‘loneliness’: a significant problem in the UK with 3m people currently saying they feel lonely ‘some’ or ‘most’… Continue reading England Star Declan Rice Tackles Invisible Opponents In CALM’s ‘The Invisible Opponent 2’ Campaign

Michelob Ultra Mexico ‘Under Pressure’ Campaign Reminded Us That Sport Should Be Fun

Seriously competitive sports brand slogans have become close to ubiquitous – pasted across our buses, buildings and billboards, gyms, magazines, shops and televisions – and almost all are aimed at driving and inspiring us on to run faster, jump higher, train harder and win more.   But May saw Michelob Ultra take an alternative approach… Continue reading Michelob Ultra Mexico ‘Under Pressure’ Campaign Reminded Us That Sport Should Be Fun

ASICS Australian ‘Live Uplifted’ Campaign Fronted By The Block TV Star Keith Schleiger

Keith Schleiger, the frontman of Aussie TV show The Block and new sportswear brand endorser, heads a country-specific strand of ASICS global ‘Live Uplifted’ campaign which encourages Aussies to get moving   The campaign, created with agency Lampoon Group, sees the nation’s favourite reality renovation show foreman (widely known as ‘The Blockinator’) seek to encourage… Continue reading ASICS Australian ‘Live Uplifted’ Campaign Fronted By The Block TV Star Keith Schleiger

Nivea Men Leverages Liverpool FC & Talk Club Tie-Ups To Spotlights Mental Health Crisis In Youngsters

Nivea Men tackled men’s mental health in a new campaign called ‘Strength in Numbers’ that leverages its sponsorship of Liverpool FC and its partnership with mental wellbeing charity Talk Club.   Developed in harness with agency Digitas UK and launched in the last week of April, the initiative saw Nivea Men work in partnership with… Continue reading Nivea Men Leverages Liverpool FC & Talk Club Tie-Ups To Spotlights Mental Health Crisis In Youngsters

Asics ‘Mind Race’ Asks Athletes Not To Exercise For A Week To Assess Mental Health

Asics continued to flip the typical sports marketing approach with a research-led initiative called ‘Mind Race’ which asked athletes not to exercise for seven days so that the brand could gain insights into any negative impact lack of movement might have on mental wellbeing.   The initiative, developed in harness with agency partner Golin, ‘Mind… Continue reading Asics ‘Mind Race’ Asks Athletes Not To Exercise For A Week To Assess Mental Health

Nike’s ‘Mind SETS’ Training App Programme Focuses On Movement, Feeling & Mental Health

November saw Nike launch a content series called ‘Mind SETs’ within its training apps and clubs designed to uplift the mind as well as the body, to help people consider how their mind influences their body and leverage the healing powers of movement.   Nike ‘Mind SETS’ sets out to deliver curated and custom movements… Continue reading Nike’s ‘Mind SETS’ Training App Programme Focuses On Movement, Feeling & Mental Health

Women In Sport Launch Mother/Daughter Empowerment Initiative & Exercise Drive #TimeTogether

The start of October saw UK non-profit Women in Sport launch a national initiative called #TimeTogether which aims to empower mothers and daughters to reconnect and discover fresh ways to get active together with the goal of feeling happier, stronger and healthier.   The initiative is built around a digital hub which offers practical guidelines and partner assets and… Continue reading Women In Sport Launch Mother/Daughter Empowerment Initiative & Exercise Drive #TimeTogether

Puma Link Up With CALM For A ‘Spark Change’ Campaign, Run & Collection To Promote Mental Health Partnership

On 18 March Puma unveiled a new campaign promoting its fresh partnership with suicide prevention charity Campaign Against Living Miserably (CALM) introducing a joint initiative tackling the stigma around mental health.   The initiative, which is linked to Puma’s recent return to the running category, sees the pair set out to both raise funds and… Continue reading Puma Link Up With CALM For A ‘Spark Change’ Campaign, Run & Collection To Promote Mental Health Partnership

ASICS (& Mind) #SunriseMind Project Promotes & Explores Sport’s Positive Mental Health Benefits

As the planet faces rising mental health challenges due to the Covid-19 pandemic, sportswear brand ASICS teamed up with charity Mind to launch an initiative called ‘Sunrise Mind’ which renews its commitment to sport’s transformative power to support the mind as well as the body.   Launched in January and running through 2021, the running… Continue reading ASICS (& Mind) #SunriseMind Project Promotes & Explores Sport’s Positive Mental Health Benefits