Tag Archives: Mental Health

Michelob Ultra Mexico ‘Under Pressure’ Campaign Reminded Us That Sport Should Be Fun Michelob Ultra Mexico ‘Under Pressure’ Campaign Reminded Us That Sport Should Be Fun

Michelob Ultra Mexico ‘Under Pressure’ Campaign Reminded Us That Sport Should Be Fun

Seriously competitive sports brand slogans have become close to ubiquitous – pasted across our buses, buildings and billboards, gyms, magazines, shops and televisions – and almost all are aimed >>
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Nivea Men Leverages Liverpool FC & Talk Club Tie-Ups To Spotlights Mental Health Crisis In Youngsters Nivea Men Leverages Liverpool FC & Talk Club Tie-Ups To Spotlights Mental Health Crisis In Youngsters

Nivea Men Leverages Liverpool FC & Talk Club Tie-Ups To Spotlights Mental Health Crisis In Youngsters

Nivea Men tackled men’s mental health in a new campaign called ‘Strength in Numbers’ that leverages its sponsorship of Liverpool FC and its partnership with mental wellbeing charity Talk >>
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Asics ‘Mind Race’ Asks Athletes Not To Exercise For A Week To Assess Mental Health Asics ‘Mind Race’ Asks Athletes Not To Exercise For A Week To Assess Mental Health

Asics ‘Mind Race’ Asks Athletes Not To Exercise For A Week To Assess Mental Health

Asics continued to flip the typical sports marketing approach with a research-led initiative called ‘Mind Race’ which asked athletes not to exercise for seven days so that the brand >>
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Jake Tyler & Adidas Promote Adistar Trainers Via A 60-Minute Film Called ‘The Art Of The Long Run’ Jake Tyler & Adidas Promote Adistar Trainers Via A 60-Minute Film Called ‘The Art Of The Long Run’

Jake Tyler & Adidas Promote Adistar Trainers Via A 60-Minute Film Called ‘The Art Of The Long Run’

At the start of January German sportswear giant Adidas launched a new running campaign promoting its iconic Adistar trainer/sneaker called ‘The Long Slow Run’ fronted by long distance runner >>
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ASICS & Mind Launch Mood Uplift Experiment With Entire Nottinghamshire Town ASICS & Mind Launch Mood Uplift Experiment With Entire Nottinghamshire Town

ASICS & Mind Launch Mood Uplift Experiment With Entire Nottinghamshire Town

At the start of September sportswear brand ASICS teamed up with mental health charity Mind to launch a mental health, wellness and exercise experiment across an entire UK town. >>
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Emotional Allianz Support Dog Squad Aids Skateboarders’ Tokyo 2020 Training In Brand Film Emotional Allianz Support Dog Squad Aids Skateboarders’ Tokyo 2020 Training In Brand Film

Emotional Allianz Support Dog Squad Aids Skateboarders’ Tokyo 2020 Training In Brand Film

To leverage Tokyo 2020, Allianz – the Official Insurance Partner of the Olympic and Paralympic Games – released a short documentary film exploring the mental health struggles athletes face >>
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Puma Link Up With CALM For A ‘Spark Change’ Campaign, Run & Collection To Promote Mental Health Partnership Puma Link Up With CALM For A ‘Spark Change’ Campaign, Run & Collection To Promote Mental Health Partnership

Puma Link Up With CALM For A ‘Spark Change’ Campaign, Run & Collection To Promote Mental Health Partnership

On 18 March Puma unveiled a new campaign promoting its fresh partnership with suicide prevention charity Campaign Against Living Miserably (CALM) introducing a joint initiative tackling the stigma around >>
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Chelsea FC & Shirt Sponsor Three Urge Fans To ‘Support Someone Else’ This Christmas Season Chelsea FC & Shirt Sponsor Three Urge Fans To ‘Support Someone Else’ This Christmas Season

Chelsea FC & Shirt Sponsor Three Urge Fans To ‘Support Someone Else’ This Christmas Season

Mid December saw Chelsea FC teamed up with its shirt sponsor ‘Three’ to launch a fresh cause initiative aimed at encourage fans to ‘support someone else’ this Christmas.   >>
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Golf Australia’s 3-Hr ‘Tee Your Mind’ Slow TV Campaign Shows Golf Is Good For The Mind Golf Australia’s 3-Hr ‘Tee Your Mind’ Slow TV Campaign Shows Golf Is Good For The Mind

Golf Australia’s 3-Hr ‘Tee Your Mind’ Slow TV Campaign Shows Golf Is Good For The Mind

Golf Australia released a three-hour, slow-TV mindfulness film to spearhead a new ‘Tee Your Mind’ campaign which highlights the mental health benefits of the sport in order to drive >>
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Head Launches Player Led #HEADTogether Focused On Health & Fitness During The Lockdown Head Launches Player Led #HEADTogether Focused On Health & Fitness During The Lockdown

Head Launches Player Led #HEADTogether Focused On Health & Fitness During The Lockdown

The second half of March saw Head Tennis launch a campaign called #HEADTogether which aims to motivate and inspire tennis fans and customers during the coronavirus crisis.   The >>
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