US comedian Leslie Jones Fronts Uber Eats NCAA March Madness marketing which promises to bring hoops fans ‘Double the Madness’ via BOGO deals all through the month-long tournament. The actress and comic fronts a set of 30-second ad breaks which launched on 18 March which revolves around the contrast between today’s polished and together… Continue reading Comic Leslie Jones Doubles Up For Uber Eats’ March Madness Campaign & BOGOF Offers
Tag: Men’s Division 1 College Basketball
NCAA PSA Leverages March Madness To Show Student Athletes Can Have Great Careers Beyond Sport
Leveraging spiking college sports interest around the 2021 March Madness hoops tournament, the NCAA launched a new Public Service Announcement (PSA) focused on non-sporting college athlete careers with a focus on inclusion. The commercial revolves around five former college student athletes who are all now excelling in different fields in their post-collegiate careers and… Continue reading NCAA PSA Leverages March Madness To Show Student Athletes Can Have Great Careers Beyond Sport
Special Olympics Star Demelo Fronts Ritz ‘The Manager’ NCAA March Madness Campaign
Launching the next chapter in its brand purpose platform through a new inclusivity campaign, NCAA partner Ritz Crackers rolled out a basketball-themed TV spot starring volunteer basketball team manager and Special Olympics athlete Reid Demelo. The commercial, called ‘The Manager’, launches a new campaign which builds on the brand’s ‘A Taste Of Welcome’ purpose… Continue reading Special Olympics Star Demelo Fronts Ritz ‘The Manager’ NCAA March Madness Campaign
NCAA Partner Aflac Tips Of NCAA March Madness Via Integrated Post-Pain Show Activation
On 11 March, US insurer Aflac activated its first season as an official corporate partner of the NCAA by launching a multi-platform, comic campaign to leverage the start of March Madness. Rolling out days ahead of the 14 March start of the NCAA Men’s Division I ‘Selection Sunday’ on official broadcaster CBS and Turner Sports,… Continue reading NCAA Partner Aflac Tips Of NCAA March Madness Via Integrated Post-Pain Show Activation
NCAA Launches ‘Label Me’ Inclusivity PSA Campaign Ahead Of March Madness 2018 Tip-Off
A day ahead of the start of its annual March Madness college basketball tournament, the NCAA launched a new public service announcement campaign focused on inclusivity and called ‘Label Me’. The work, which was developed in harness with creative agency SS+K, debuted on the tournament’s ‘Selection Sunday’ on official broadcaster TBS selection show. The… Continue reading NCAA Launches ‘Label Me’ Inclusivity PSA Campaign Ahead Of March Madness 2018 Tip-Off
March Madness 2017 Spawns Social Media Brackets & Marketing Madness
March Madness is one of the USA’s most valuable sports properties: an estimated 185 million people tune into March Madness through the tournament and with that kind of passionate fan base it is little wonder then that it generates cumulative ad spend worth $1.25bn. The 2017 NCAA Division 1 Men’s College Basketball Championships, which… Continue reading March Madness 2017 Spawns Social Media Brackets & Marketing Madness
NCAA March Madness > A Surprisingly Big Property With Surprisingly Eclectic Sponsors
When it comes to attracting sponsors and ad dollars, the March Madness tournament is arguably the USA’s second biggest sports property (after the Super Bowl). While the final buzzer-beating game attracted just 18 million TV viewers (a 37% fall from last year after switching to cable-only) and associated 30-second spots cost just $1.5m (compared… Continue reading NCAA March Madness > A Surprisingly Big Property With Surprisingly Eclectic Sponsors
