The Hershey’s brand Reese’s is leveraging NCAA March Madness by helping out fans who are feeling ‘salty’ about tournament match outcomes in a Twitter based engagement campaign that includes a sweepstakes strand. Reese’s marketing team is generating Twitter conversations around the 2021 men’s division one college hoops tournament through a campaign that began at tip… Continue reading Reese’s Twitter-Based #SaltyReeses Conversations & Sweepstakes Leverage NCAA March Madness
Tag: Men’s College Basketball Tournament
AT&T Mascot Lily Gets Brand, Consumers & Viewers Match Ready For NCAA March Madness
AT&T’s MVP brand mascot Lily adds her charm to a suite of new March Madness-themed TV and digital creative running throughout the tournament and showcasing a range of basketball themed moments which see her help out customers in true college hoops style. AT&T is the exclusive wireless partner of the NCAA, Final Four and… Continue reading AT&T Mascot Lily Gets Brand, Consumers & Viewers Match Ready For NCAA March Madness
Reggie Miller & Honey Butter Chicken Biscuit Front Wendy’s NCAA March Madness Activation
Official NCAA March Madness Corporate Partner Wendy’s is activating around the 2021 tournament by bringing to life its rights as the event’s Official Breakfast through an integrated campaign which spans Reggie Miller fronted advertising and which also includes feeding breakfast to college players at the NCAA Men’s Division One tournament. Wendy’s activation includes an… Continue reading Reggie Miller & Honey Butter Chicken Biscuit Front Wendy’s NCAA March Madness Activation
Nissan Challenges Hoops Fans To ‘The Chase’ & To ‘Keep Up With The Thrills’ At 2021 NCAA March Madness
Nissan, an Official Corporate Partner of NCAA Men’s Basketball and the Final Four, is activating around the tournament by showcasing its new 2021 Nissan Sentra and 2021 Nissan Rogue through a multi-strand campaign tipping off ahead of the tournament on 11 March. Leveraging college basketball’s most anticipated property, the Sentra is the hero vehicle of a set… Continue reading Nissan Challenges Hoops Fans To ‘The Chase’ & To ‘Keep Up With The Thrills’ At 2021 NCAA March Madness
Sam, Spike & Chuck All Return In Capital One’s 7-Spot NCAA March Madness Activation
Long-time Capital One NCAA March Madness celebrity endorsers Spike Lee, Charles Barkley and Samuel L Jackson again front the finance brand’s tournament activation in 2021 starring in a seven-strong series of road trip ads running across national television as well as digital and social channels. The spots see the group head for Indianapolis for… Continue reading Sam, Spike & Chuck All Return In Capital One’s 7-Spot NCAA March Madness Activation
Google Cloud’s NCAA March Madness Work Spans TV, AI-Generated Ads & A Machine-Learning Kaggle Competition
Google leveraged its new multiyear status as ‘The Official Cloud of the NCAA’ with its debut cloud computing campaign – spanning TV ads and a machine-learning competition – during March Madness. The objective behind the new NCAA partnership is part of the company’s new strategy of expanding its reach beyond major client companies by… Continue reading Google Cloud’s NCAA March Madness Work Spans TV, AI-Generated Ads & A Machine-Learning Kaggle Competition
