American Express returned as a sponsor of the 2023 US Open tennis championships with a multi-platform sports activation programme Spearheaded by a 30-second spot called ‘Advantage Is Yours’, the anchor tennis ad follows the journey of a mother and daughter – both passionate fans – exploring the USTA’s flagship annual tournament while unlocking various… Continue reading Amex Leverages 2023 US Open Return Via Integrated ‘Advantage Is Yours’ Activation
Tag: Membership
Nike Launches .SWOOSH Web3 Blockchain Powered Digital Community Home Hub For Virtual Creations
Ahead of the year’s biggest global sporting event, the 2022 FIFA Men’s World Cup, sportswear behemoth Nike launched .SWOOSH – a new Web3, blockchain-powered platform serving as a digital community and experience hub and a home for Nike’s virtual creations and products. The hub was promoted through a PR and social-first campaign spearheaded by… Continue reading Nike Launches .SWOOSH Web3 Blockchain Powered Digital Community Home Hub For Virtual Creations
Cadbury Activates FAI Women’s Team Tie-Up With ‘Game Is On’ Female Footie Hero OOH Illustrations
Cadbury, which became Official Snack Partner of the Republic of Ireland Women’s National Team last year, leveraged the tie-up in August through a poster campaign which aimed to turn grassroots female players into super stars. The chocolate giant’s initial activation of its official tie-up with the Football Association Of Ireland (FAI) was built around… Continue reading Cadbury Activates FAI Women’s Team Tie-Up With ‘Game Is On’ Female Footie Hero OOH Illustrations
Equinox New Year ‘Life Is Luxury’ Fitness Campaign Flexes Visceral & Communal Elements Of Exercise
The self-styled luxury fitness company Equinox rolled out a new US brand campaign in January 2022 called ‘Life Is The Luxury’ which underscores the brand’s core messaging while simultaneously offering lessons learned during the pandemic. Initially launched in the USA, Equinox’s ‘Life Is The Luxury’ focuses on driving home a set of key benefits… Continue reading Equinox New Year ‘Life Is Luxury’ Fitness Campaign Flexes Visceral & Communal Elements Of Exercise
CRED, Kapil Dev & Ranveer Singh Celebrate IPL 2021 Climax Via ‘Great For The Good’ Campaign
Payments platform CRED rolled out the sixth and final film in its ‘Great For The Good’ IPL 2021 activation in mid-October which featured Indian cricket legend Kapil Dev trying to mimic Bollywood star Ranveer Singh by wearing the kind of outrageous outfits the country has become accustomed to seeing the actor wear. The idea… Continue reading CRED, Kapil Dev & Ranveer Singh Celebrate IPL 2021 Climax Via ‘Great For The Good’ Campaign
England Netball Unity Campaign Addresses C-19 Challenges Via ‘Together Netball Will Rise Again’
The first week of August saw another sport look to its return to action when England Netball rolled out a new campaign called #RiseAgain. Led by a social spot which claims that “for every day that we’ve been kept apart from our teammates and the incredible game we all love, we have been dreaming of the day that we can… Continue reading England Netball Unity Campaign Addresses C-19 Challenges Via ‘Together Netball Will Rise Again’
Nike’s AR Basketball Game & Prizes Aim To Drive European Factory Store Membership
In spring 2020 Nike created an augmented reality basketball game for mobile devices with the objective of boosting membership across Europe for Nike Factory Stores and which was tied to the sportswear brand’s umbrella ‘Gifting & Cyber Month Game Time’ campaigns. Those who signed up as Nike Members in-store, could then download the game… Continue reading Nike’s AR Basketball Game & Prizes Aim To Drive European Factory Store Membership
AFL Side Adelaide Football Club Launches New AR App For Crow’s Women’s Team Members
Early March saw the Adelaide Football Club, nicknamed the Crows, launch a new augmented reality offering for its Crows Women’s Team members. The ‘Crows AR App’, developed for the Australian Football League (AFL) team by Brisbane’s line26, is promoted as an exclusive benefit for those who’ve signed up as Crows Women’s Team members in… Continue reading AFL Side Adelaide Football Club Launches New AR App For Crow’s Women’s Team Members
All Blacks Fan-Focused, Content-Led, Culturally-Inclusive #WeBelong Club
At the core of the New Zealand Rugby Union’s Rugby World Cup 2015 strategy was its content-led, social media focused ‘We Belong’ campaign. Much of the content itself was a mix of Kiwi culture, insider access to the team, everyman player positioning, everyday life visits and experiences, as well as simple, striking digital design.… Continue reading All Blacks Fan-Focused, Content-Led, Culturally-Inclusive #WeBelong Club
