Leveraging the start of the 2023 National Rugby League (NRL) season, the NIB Newcastle Knights launched an emotive new brand platform called ‘Bound Together’ based around celebrating the bond the Knights’ fans have with the team. Created with independent agency Enigma, the initiative aims to celebrating the unbreakable connection between supporters and players and the… Continue reading Newcastle Knights Launch New ‘Bound Together’ Brand Platform Promoting Fan/Team Unbreakable Connection
Tag: Membership Drive
SoulCycle Offers To Exchange Peloton Bikes For In-Person Classes In ‘Souls Reunited: F#ck It, Let’s Ride’
Late July saw workout studio SoulCycle roll out a new campaign which offered to exchange used Peloton bikes for 47 free in-studio classes as part of its umbrella ‘Souls Reunited: F#ck It, Let’s Ride’ platform which champions the return of in-person workouts as pandemic restrictions ease and seeks to drive new and returning membership signups.… Continue reading SoulCycle Offers To Exchange Peloton Bikes For In-Person Classes In ‘Souls Reunited: F#ck It, Let’s Ride’
LTA Leverages Wimbledon Tennis Fever By Launching Exclusive Content Series Called ‘Inspired By’
In late June and early July 2022 – leveraging The Championships, Wimbledon – The Lawn Tennis Association (LTA) launched a bespoke new digital series exclusively for LTA Advantage members called ‘Inspired By’. The LTA, the national governing body of tennis in Great Britain, piggybacked spiking tennis interest across the country around Wimbledon to drive… Continue reading LTA Leverages Wimbledon Tennis Fever By Launching Exclusive Content Series Called ‘Inspired By’
Planet Fitness Super Bowl ‘What’s Gotten into Lindsay?’ Spot Stars Lindsay Lohan
Gym giant Planet Fitness pre-released its Super Bowl commercial which stars Lindsay Lohan and simultaneously pokes fun at the actor’s former party girl lifestyle while celebrating her current prioritise of the gym and her health over glamorous celebrity parties. Created by agency Publicis‘ bespoke Team Lift unit, the playful campaign’s message is fairly basic:… Continue reading Planet Fitness Super Bowl ‘What’s Gotten into Lindsay?’ Spot Stars Lindsay Lohan
Orangetheory Fitness’ ‘Newvember’ Campaign Aims To Alleviate The Fears Still Keeping people From the Gym
Orangetheory Fitness (OTF) launched a ‘Newvember’ membership push with a campaign designed to solidify its membership numbers by drawing on the key insight that ‘the enemy for OTF is self-doubt’. Kicking off on 1 November, ‘Newvember’ is a month-long, digitally-led initiative aimed at making those who are hesitant about returning to the gym to… Continue reading Orangetheory Fitness’ ‘Newvember’ Campaign Aims To Alleviate The Fears Still Keeping people From the Gym
‘Accor Live Limitless’ & PSG Invite Members To Sign-Up For Player ‘Limitless Challenges’ Contest
Accor Live Limitless (ALL) leveraged its shirt sponsorship with of French football heavyweight Paris Saint-Germain (PSG) at the start of the year with a new activation which offered loyalty programme members and PSG fans a chance to scoop a special experience with the stars of the Ile-de-France club. Led by a digital video, the… Continue reading ‘Accor Live Limitless’ & PSG Invite Members To Sign-Up For Player ‘Limitless Challenges’ Contest
Gymbox’s New Year OOH Campaign Trivalises #MeToo & Jokes About Sexual Harassment
Leveraging the January fitness craze spurred on by festive overindulgence and countless New Year resolutions, an outdoor campaign UK gym brand Gymbox (astonishingly) promoting its exercise classes by comparing them to sexual harassment in the workplace. Gymbox, which owns 11 gyms in London, sought to sign-up new memberships – with a focus on targeting… Continue reading Gymbox’s New Year OOH Campaign Trivalises #MeToo & Jokes About Sexual Harassment
Melbourne City Football Club Launches Integrated ‘Are You City To the Core?’ Membership Drive
As the A-League club counts down to the start of the new soccer season, Melbourne City FC is leveraging Melburnians’ deeply pride and passion for the city with a new membership drive campaign called ‘Are You City To The Core?’. The 2017/18 season’s membership drive promotion aims to be ‘Melbourne to the core’ as… Continue reading Melbourne City Football Club Launches Integrated ‘Are You City To the Core?’ Membership Drive
