Wrexham FC Sponsor VistaPrint Valentine’s Day Ad Asks Whether Ben Foster Caused A Baby Boom

On Valentine’s Day 2024, Wrexham FC back-of-shirt sponsor VistaPrint teamed up with former goalkeeper Ben Foster for a new digital-first campaign asking questions about a curious statistic from the Welsh town: a 24% birth rate spike in January 2024. This baby phenomenon, as reported by according to Wrexham Maelor Hospital, occurred exactly nine months after… Continue reading Wrexham FC Sponsor VistaPrint Valentine’s Day Ad Asks Whether Ben Foster Caused A Baby Boom

Avery Dennison & Wolverhampton Wanderers Team Up For Historic ‘LA Wolves’ Event Jersey, Film & Microsite

The start of August, weeks ahead of the 2023/24 premier League season kickoff, saw Avery Denison team up with Wolverhampton Wanderers FC on an apparel-led project to engage the club’s UK and US fanbase based around a historic event jersey celebrating the club’s 1967 LA Wolves team.   Wolves branding partner Avery Dennison, a materials… Continue reading Avery Dennison & Wolverhampton Wanderers Team Up For Historic ‘LA Wolves’ Event Jersey, Film & Microsite

Sky Sports Celebrates ‘Greatest Show On Earth’ Via Ad Starring Some Of World Sport’s Top Stars

A late July ‘The Greatest Show On Earth’ brand campaign from sports broadcaster Sky Sports – timed to debut ahead of the 2023/24 Premier League Season – features some of the biggest names from the world’s biggest sports including Jack Grealish, Erling Haaland, Lewis Hamilton, Lauren James, Emma Raducanu, Jon Rahm, Ben Stokes, Ella Toone… Continue reading Sky Sports Celebrates ‘Greatest Show On Earth’ Via Ad Starring Some Of World Sport’s Top Stars

Sony Sports Network Unleashes ‘Laga Panja / Let’s Arm Wrestle’ To Promote The Pro Panja League

Indian broadcast giant Sony Sports Network rolled out a new, own-platform campaign called ‘Laga Panja / Let’s Arm Wrestle’ to promote the inaugural season of its new Pro Panja League.    The hero spot, which aims to unleash the power of the country’s game, ran across both broadcast partner and rights owner online channels.  … Continue reading Sony Sports Network Unleashes ‘Laga Panja / Let’s Arm Wrestle’ To Promote The Pro Panja League

Panenka Team Up With FUTPRO & Shin Guard Brand Flekick On A ‘Guard Your Rights’ Call For Football Maternity Regulations

Leveraging FIFA’s 2023 Women’s World Cup, football magazine Panenka teamed up with Spanish footballers association FUTPRO and shin guard manufacturer Flekick on a project that shines a spotlight on motherhood and maternity regulations in women’s soccer called ‘Guard Your Rights’.   The initiative, developed in harness with Ogilvy Madrid, aims to leverage spiking soccer interest to encourage people… Continue reading Panenka Team Up With FUTPRO & Shin Guard Brand Flekick On A ‘Guard Your Rights’ Call For Football Maternity Regulations

ITV Kicks Off FIFA 2023 Women’s World Cup 2023 With ‘The Pride Has Arrived’ Promo

UK commercial TV network ITV kicked off its promotion for the FIFA 2023 Women’s World Cup 2023 with an integrated and inspirational campaign called ‘’The Pride Has Arrived’ which promoted its tournament coverage by comparing the England squad with real lionesses.   Developed by ITV Creative and creative team Bailey & Joaquin, the film rolled… Continue reading ITV Kicks Off FIFA 2023 Women’s World Cup 2023 With ‘The Pride Has Arrived’ Promo

Sky Ireland ‘OUTBELIEVE Together’ Builds Support For Irish Women’s Team World Cup Debut

Sky Ireland sought to build nationwide support for the Republic of Ireland Women’s National Team ahead of the FIFA 2023 World Cup through a multi-platform ad campaign called ‘OUTBELIEVE’ which aims to rally the country to behind the team.   Launched on 28 June, ahead of the FAI women’s side’s first ever FIFA World Cup… Continue reading Sky Ireland ‘OUTBELIEVE Together’ Builds Support For Irish Women’s Team World Cup Debut

Fox Sports Kicks-Off Women’s World Cup Campaign With ‘Team USA v Everyone’

Two months ahead of the 2023 FIFA Women’s World Cup, US broadcaster Fox Sports kicked-off its tournament marketing with a flagship promo focusing on the US Women’s National Team (USWNT) titled ‘Team USA v Everyone’.   With the USWNT seeking an unprecedented third consecutive title, the creative idea is that the American players know the… Continue reading Fox Sports Kicks-Off Women’s World Cup Campaign With ‘Team USA v Everyone’

NBC Sports Pair Up With Jason Bateman & Will Arnett For Comic US Open Golf Commercials

Ahead of the 2023 US Open, official broadcaster NBC rolled out a series of promotions featuring actors Jason Bateman and Will Arnett which reference the pair’s hit sitcom ‘Arrested Development’ and promote the USGA’s annual showpiece.   To promote the 2023 tournament, which is scheduled for 15 to 18 June at the Los Angeles Country… Continue reading NBC Sports Pair Up With Jason Bateman & Will Arnett For Comic US Open Golf Commercials

The GIST Donates Tampons For Every Stroke Tiger Woods Takes At The Masters in ‘Tiger Tamponathon’

Women’s sports media brand The GIST teamed up with Canadian agency Rethink leveraged spiking golfing interest around the 2023 The Masters with an initiative that saw it donate tampons to United Way (British Columbia’s) Period Promise programme for every shot Tiger Woods took during the tournament.   The idea sought to highlight period poverty by… Continue reading The GIST Donates Tampons For Every Stroke Tiger Woods Takes At The Masters in ‘Tiger Tamponathon’

TAB NZ Promos Commitment To #BoostWomensSports In Campaign Fronted By Footballer Molly Flynn

A March campaign from TAB New Zealand, created with independent agency Yarn, marked International Women’s Day with an ongoing commitment to boost customer and fan engagement in women’s sport.   The initiative will see betting odds boosted for women’s sports events in order to make it more financially rewarding   for customers and sports fans… Continue reading TAB NZ Promos Commitment To #BoostWomensSports In Campaign Fronted By Footballer Molly Flynn