Objective UK hospitality marketing platform and content creator The Padded Seat up with sports marketing agency SPORTFIVE to leverage its partnerships with Bundesliga clubs Hertha BSC and Bayer Leverkusen 04 during the 2022/23 Bundesliga season in order to market and sell the clubs’ VIP hospitality offers through a fresh and inventive content-led approach to sports hospitality… Continue reading The Padded Seat Partnered With Hertha BSC & Bayer Leverkusen 04 To Promote Innovative ‘VIP Hospitality’ Via Emotional Experience Focused Content Marketing
Tag: Media
Pandit Football’s ‘Reissue the Issue’ Fights For Fan Justice After Indonesia’s Kanjuruhan Stadium Tragedy
Indonesia’s 2022 Kanjuruhan Stadium tragedy, the second deadliest football match in history, saw a pitch invasion followed by a police tear gas response which broke FIFA safety regulations and led to tragic crush consequences with 135 supporters dead and hundreds more injured. Yet, despite multiple investigations, suspensions and a trial, news coverage has been suppressed… Continue reading Pandit Football’s ‘Reissue the Issue’ Fights For Fan Justice After Indonesia’s Kanjuruhan Stadium Tragedy
Melbourne Racing Club Launches ‘It’s Time To Re-Wild’ Campaign For Caulfield Cup Carnival
September saw the Melbourne Racing Club (MRC) launch an integrated campaign called ‘It’s Time To Re-Wild’ which invited racegoers to experience a different kind of horse racing Spring Carnival encouraging them to break out of a collective post-covid, post-Winter malaise and embrace a vibrant and unexpected world of food, fashion, fun and racing at Caulfield.… Continue reading Melbourne Racing Club Launches ‘It’s Time To Re-Wild’ Campaign For Caulfield Cup Carnival
AELTC, Westfield, Vodafone & Ocean Outdoor Bring In-Person Wimbledon Experience To W12 & SW11
The All England Lawn Tennis Club (AELTC) and communications sponsor Vodafone teamed up with retail partner Westfield and outdoor media collaborator Ocean Outdoor to present a pair of experiential tennis themed spaces alongside live tennis action across the latter’s outdoor digital screen network. As well as live-streaming selected tennis highlights on 46 large format… Continue reading AELTC, Westfield, Vodafone & Ocean Outdoor Bring In-Person Wimbledon Experience To W12 & SW11
EA Sports ‘FIFA / FC’ Rebrand Built Around Real-World & In-Game Triangles
After the end of its long-standing FIFA tie-up, EA Sports has finally axed its original governing body linked branding and introduced its new look for what is now known as ‘FC’ – the world’s most popular sports game. Working with creative studio Uncommon – which is creating the new brand vision, identity and logo)… Continue reading EA Sports ‘FIFA / FC’ Rebrand Built Around Real-World & In-Game Triangles
Comcast Business Beijing 2022 ‘Ready For Anything’ Campaign Tells Tales Of Perseverance/Resilience
For its 2022 Winter Olympics campaign, US-based multinational telecoms conglomerate Comcast activated its IOC and Team USA partnerships through a campaign from its business division called ‘Ready For Anything’ which kicked-off with an ad spotlighting US Paralympic snowboarder Mike Schultz. The 60-second launch spot, which was developed in harness with agency Goodby Silverstein & Partners, tells… Continue reading Comcast Business Beijing 2022 ‘Ready For Anything’ Campaign Tells Tales Of Perseverance/Resilience
UEFA Women’s Euro 2022 ‘Show Your Heart’ Campaign & Tournament MarcComms Agency Appointments
The start of October saw the Local Organising Structure (LOS) responsible for delivering the UEFA Women’s EURO England 2022 appoint a leading group of marcoms agencies to promote and support the tournament led by M&C Saatchi Sport and Entertainment, MATTA, Threepipe Reply, Two Circles and Heart Productions. This multiple agency group will be responsible… Continue reading UEFA Women’s Euro 2022 ‘Show Your Heart’ Campaign & Tournament MarcComms Agency Appointments
Women In Football Launches #GetOnside Campaign To Drive Partner Gender Equality Pledges
On 14 September Women in Football (WiF) teamed up with a strong line up of UK sporting organisations to launch a new campaign called #GetOnside with the goal of not just promoting gender equality, but taking action across the industry. The campaign is supported by WIF’s lead partner Barclays, the initiative sees each organisation… Continue reading Women In Football Launches #GetOnside Campaign To Drive Partner Gender Equality Pledges
National League Sponsor Vanarama Marks Kick Off Via Hollywood-Style Wrexham Sign Stunt
To promote the start of the National League, the fifth division of the English soccer pyramid, title sponsor Vanarama leveraged the media interest in and fan excitement around Wrexham AFC’s takeover by US movie stars Ryan Reynolds and Rob McElhenney through a giant outdoor promotional stunt on a hillside overlooking the Welsh market town. … Continue reading National League Sponsor Vanarama Marks Kick Off Via Hollywood-Style Wrexham Sign Stunt
The Blue Tire On Le Tour – Swapfiets & Team Jumbo-Visma & Vittoria
Swapfiets, which describes itself as a ‘bike as a service’ company, built awareness and drove membership at the 2021 Tour De France by partnering with Team Jumbo-Visma and tire/wheel outfit Vittoria to create a blue front tire for the Tour team activated through a campaign that spanned on road appearances, bespoke social accounts, influencer partnerships,… Continue reading The Blue Tire On Le Tour – Swapfiets & Team Jumbo-Visma & Vittoria
Roots of Fight Launches Sports Star Fuelled ‘Greatness Gives Back’ Black History Month Campaign
Throughout Black History Month, the media and lifestyle brand Roots of Fight (ROF) ran a digital campaign called ‘Greatness Gives Back,’ which shines a light on the heroes who fought and are fighting for racial justice and equality and features a strong team of black sporting legends including athlete Jesse Owens, cyclist Marshall Major Taylor,… Continue reading Roots of Fight Launches Sports Star Fuelled ‘Greatness Gives Back’ Black History Month Campaign
23XI Racing’s ‘Here We Come’ Hype Spot & Sponsor DoorDash’s ‘Race Car Driver’ Social Equality Spot Ahead Of Daytona Debut
Launched ahead of the team’s debut at the Daytona 500, 23XI (pronounced twenty-three eleven) – the new NASCAR teamed created by NBA legend Michael Jordan, three-time Daytona 500 winner Denny Hamlin and driver Bubba Wallace – launched a hype video to drive awareness of the new outfit and generate buzz ahead of its NASCAR Cup… Continue reading 23XI Racing’s ‘Here We Come’ Hype Spot & Sponsor DoorDash’s ‘Race Car Driver’ Social Equality Spot Ahead Of Daytona Debut
