AELTC, Westfield, Vodafone & Ocean Outdoor Bring In-Person Wimbledon Experience To W12 & SW11

The All England Lawn Tennis Club (AELTC) and communications sponsor Vodafone teamed up with retail partner Westfield and outdoor media collaborator Ocean Outdoor to present a pair of experiential tennis themed spaces alongside live tennis action across the latter’s outdoor digital screen network.   As well as live-streaming selected tennis highlights on 46 large format… Continue reading AELTC, Westfield, Vodafone & Ocean Outdoor Bring In-Person Wimbledon Experience To W12 & SW11

Sky Ireland ‘OUTBELIEVE Together’ Builds Support For Irish Women’s Team World Cup Debut

Sky Ireland sought to build nationwide support for the Republic of Ireland Women’s National Team ahead of the FIFA 2023 World Cup through a multi-platform ad campaign called ‘OUTBELIEVE’ which aims to rally the country to behind the team.   Launched on 28 June, ahead of the FAI women’s side’s first ever FIFA World Cup… Continue reading Sky Ireland ‘OUTBELIEVE Together’ Builds Support For Irish Women’s Team World Cup Debut

VANCITY ORIGINAL & Zulu Alpha Kilo ‘VANBACK’ Jersey Recruits Billionaires To Return NBA To Vancouver

Vancouver based street apparel and sportswear brand Vancity Original teamed up with Canadian marketing agency Zulu Alpha Kilo leveraged spiking hoops interest around the NBA Draft through a bespoke jersey based ‘VANBACK’ appeal to billionaires and millionaires willing to join their bid to bring a big league basketball franchise back to Vancouver.   The apparel… Continue reading VANCITY ORIGINAL & Zulu Alpha Kilo ‘VANBACK’ Jersey Recruits Billionaires To Return NBA To Vancouver

Team GB, Paralympics GB & Special Olympics GB Show ‘What A Level Playing Field Looks Like’ Diversity & Inclusion Campaign

British athletes united for a joint campaign that saw three UK national governing bodies – Team GB, ParalympicsGB and Special Olympics GB – team up with sponsor and media outfit Ocean Outdoor to leverage interest around the 2023 Special Olympics Berlin World Games through a June campaign championing diversity and inclusion titled ‘This Is What… Continue reading Team GB, Paralympics GB & Special Olympics GB Show ‘What A Level Playing Field Looks Like’ Diversity & Inclusion Campaign

Fox Sports Kicks-Off Women’s World Cup Campaign With ‘Team USA v Everyone’

Two months ahead of the 2023 FIFA Women’s World Cup, US broadcaster Fox Sports kicked-off its tournament marketing with a flagship promo focusing on the US Women’s National Team (USWNT) titled ‘Team USA v Everyone’.   With the USWNT seeking an unprecedented third consecutive title, the creative idea is that the American players know the… Continue reading Fox Sports Kicks-Off Women’s World Cup Campaign With ‘Team USA v Everyone’

NBC Sports Pair Up With Jason Bateman & Will Arnett For Comic US Open Golf Commercials

Ahead of the 2023 US Open, official broadcaster NBC rolled out a series of promotions featuring actors Jason Bateman and Will Arnett which reference the pair’s hit sitcom ‘Arrested Development’ and promote the USGA’s annual showpiece.   To promote the 2023 tournament, which is scheduled for 15 to 18 June at the Los Angeles Country… Continue reading NBC Sports Pair Up With Jason Bateman & Will Arnett For Comic US Open Golf Commercials

Laithwaites Activates ECB Official Wine Partnership Via Sky Sports ‘We Stop At Nothing’ Campaign

At the start of the summer season and coinciding with the Lord’s test match between England and Ireland, Laithwaites began leveraging its new status as the Official Wine Partner of England Cricket through an integrated marketing programme which included a partnership with broadcaster Sky Sports.   Earlier in May, Laithwaites and the England and Wales… Continue reading Laithwaites Activates ECB Official Wine Partnership Via Sky Sports ‘We Stop At Nothing’ Campaign

Prime Video Uses Naples Neighbourhood Hanging Laundry As Giant Screen For UEFA Champions League ‘Football Fairy Tale’ Street Stunt

Prime Video, the official UEFA Champions League broadcaster in Italy, promoted its rights and celebrated the tournament with a street stunt screening initiative in a Naples neighbourhood called ‘The Laundry Screening: A Football Fairy Tale’.   The promotion was built around a live broadcast of one of the 2022/3 competition’s key (round of 16) knockout… Continue reading Prime Video Uses Naples Neighbourhood Hanging Laundry As Giant Screen For UEFA Champions League ‘Football Fairy Tale’ Street Stunt

The GIST Donates Tampons For Every Stroke Tiger Woods Takes At The Masters in ‘Tiger Tamponathon’

Women’s sports media brand The GIST teamed up with Canadian agency Rethink leveraged spiking golfing interest around the 2023 The Masters with an initiative that saw it donate tampons to United Way (British Columbia’s) Period Promise programme for every shot Tiger Woods took during the tournament.   The idea sought to highlight period poverty by… Continue reading The GIST Donates Tampons For Every Stroke Tiger Woods Takes At The Masters in ‘Tiger Tamponathon’

Kellogg’s Frosted Flakes Leverage NHL Tie-Up By Turning Ad Breaks Into ‘GR-R-REAT TR-R-RIVIA’ Games

Kellogg’s Frosted Flakes, the official breakfast cereal of the NHL, and brand mascot Tony the Tiger challenged Canadian hockey fans beyond the ice during game commercial breaks with ‘GR-R-REAT TR-R-RIVIA’ games.   To add fun and excitement to the commercial breaks during NHL game broadcasts, Kellogg’s Frosted Flakes teamed up with Rogers owned broadcaster Sportsnet… Continue reading Kellogg’s Frosted Flakes Leverage NHL Tie-Up By Turning Ad Breaks Into ‘GR-R-REAT TR-R-RIVIA’ Games

McLaren & Google ‘Searching For…’ Short Film Series Activates Partnership Ahead Of F1 Season

Ahead of the 2023 Formula One (F1) season, McLaren Racing and sponsor Google joined forces to create a multi-episode content series called ‘Searching For…’ which focused on the themes of innovation and technology and promoting Google platforms – particularly Google Chrome and Android.   The three-spot series of short films, which features both team drivers… Continue reading McLaren & Google ‘Searching For…’ Short Film Series Activates Partnership Ahead Of F1 Season