Inspiring Sports Marketing
May 24, 2022
BBC ‘We Know Our Place’ Short Film Celebrates Women In Sport & Broadcaster’s Summer Of Female Sport
The BBC launched a short film in Mid-May called ‘We Know Our Place’ which celebrated women in sport, highlighting their commitment and skill and trailed the national broadcaster’s upcoming >>
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May 23, 2022
PUMA & COPA90′s ‘Do Both’ Docu-Film Features Iceland Footballer Sara Björk Gunnarsdóttir
PUMA and COPA90’s ‘Do Both’ film featuring Iceland international and Olympique Lyonnais midfielder and Puma ambassador Sara Bjork Gunnarsdóttir highlights her journey preparing for motherhood in November 2021 and >>
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May 23, 2022
Sony Sports Network Teams Up With Smriti Mandhana To Serve Pankaj Tripathi ‘Non-Stop Cricket’
Sony Sports Network launched a new ‘Non-Stop Cricket’ campaign to promote its coverage of India’s favourite game through a trio of films featuring actor Pankaj Tripathi and Indian women’s >>
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May 23, 2022
GSK’s Voltarol Links With Channel 4 & Gay Times For ‘More Than Movement’ Highlighting LGBTQ+ Sporting Stories
In Mid-May GSK’s anti-inflammatory drug brand Voltarol launched ‘More Than Movement’ in partnership with broadcaster Channel 4 and media outfit Gay Times led by a bespoke, brand-backed film telling >>
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May 18, 2022
Ja Morant Makes Cushy Fashion Statement in Latest Hulu ‘Sellouts’ Campaign Spot Called ‘Couchleisure’
Memphis Grizzlies star fronts a new Hulu commercial called ‘Couchleisure’ running under the brand’s long-running sports star fronted comic ‘Sellouts’ series. The fashion-themed commercial sees a relaxed Morant >>
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May 18, 2022
Chicago Cubs’ Marquee Sports Network Wants Those Who Don’t Get It Yet To ‘Get It’
Marquee Sports Network, the official television network of the Chicago Cubs, extended its ‘We Get It’ campaign at the start of the 2022 Major League Baseball (MLB) season. >>
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May 11, 2022
DirecTV Promotes MLB Via Ghostbusters-Inspired Campaign With Baseball Legends A-Rod, Ortiz, Griffey Jr & Johnson
Late April saw DirecTV roll out a new campaign starring a team of Major League Baseball (MLB) greats – A-Rod, David Ortiz, Ken Griffey Jr and Randy Johnson – >>
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May 09, 2022
Hulu’s Latest Sports Star ‘Sellouts’ Spot Sees NBA’s LaMelo Ball Get His Own Cereal
The latest faux ad in Hulu’s ongoing sports star led ‘Sellouts’ campaign saw Charlotte Hornets point guard LaMelo Ball get his very own, personally branded sugary breakfast cereal called >>
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Mar 26, 2022
Football Magazine Panenka’s Eco Initiative Inspires Football Fans To ‘Plant the Goals of the Future’
To mark World Tree Day (21 March), Spanish based independent football magazine Panenka launched a tree-planting campaign called ‘Planting Goals’ which encouraged readers/fans to plant trees, fight against deforestation >>
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Mar 24, 2022
Star Sports Teams Up With (Bus Driver) MS Dhoni (& His Passengers) To Promote The 2022 IPL
The start of March saw Star Sports launch a new campaign called #YeAbNormalHai / #ThisIsNormalNow to celebrate the return of the Tata IPL 2022. The campaign, which was >>
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