Leveraging spiking golf interest around The Masters, Audi leveraged its recently renewed rights as the Official Innovation Partner for Sky Sports, Audi worked with Sky Media (the advertising sales arm of Sky) to create a golfing innovation called ‘Swing Design Sequence’ which provides insight into pro golfer techniques to help viewers improve their own performance… Continue reading Audi & Sky Media Launch ‘Swing Design Sequence’ Golfing Innovation To Drive Sky Sports Media Partnership
Tag: Media/Publishing
Comcast ‘Powering Possibilities’ B2B Campaign Leverages The Players Championships Sponsorship Via Morikawa Fronted ‘Impossible Shot’
Comcast Business, an official partner of The Players Championships, takes the brand and its target C-Suite demographic out of the boardroom and onto the links in a campaign called ‘Powering Possibilities’ starring two-time major champion and 2021 ‘Comcast Business Tour Top 10’ winner Collin Morikawa. Activating its rights package in its inaugural year as an… Continue reading Comcast ‘Powering Possibilities’ B2B Campaign Leverages The Players Championships Sponsorship Via Morikawa Fronted ‘Impossible Shot’
Wrexham FC Sponsor VistaPrint Valentine’s Day Ad Asks Whether Ben Foster Caused A Baby Boom
On Valentine’s Day 2024, Wrexham FC back-of-shirt sponsor VistaPrint teamed up with former goalkeeper Ben Foster for a new digital-first campaign asking questions about a curious statistic from the Welsh town: a 24% birth rate spike in January 2024. This baby phenomenon, as reported by according to Wrexham Maelor Hospital, occurred exactly nine months after… Continue reading Wrexham FC Sponsor VistaPrint Valentine’s Day Ad Asks Whether Ben Foster Caused A Baby Boom
BBC News, Entertainment & Sport Combine To Leverage Drama Around Klopp’s Liverpool FC Exit
The BBC’s in-house marketing and promotional team – BBC Creative – reminds Brits that the state owned media giant offers more than TV and radio as it leveraged football news of iconic Liverpool FC’s manager Jurgen Klopp’s end-of-season departure – heartbreaking news for fans and for the city. The BBC released a tactical ad on… Continue reading BBC News, Entertainment & Sport Combine To Leverage Drama Around Klopp’s Liverpool FC Exit
The Padded Seat Partnered With Hertha BSC & Bayer Leverkusen 04 To Promote Innovative ‘VIP Hospitality’ Via Emotional Experience Focused Content Marketing
Objective UK hospitality marketing platform and content creator The Padded Seat up with sports marketing agency SPORTFIVE to leverage its partnerships with Bundesliga clubs Hertha BSC and Bayer Leverkusen 04 during the 2022/23 Bundesliga season in order to market and sell the clubs’ VIP hospitality offers through a fresh and inventive content-led approach to sports hospitality… Continue reading The Padded Seat Partnered With Hertha BSC & Bayer Leverkusen 04 To Promote Innovative ‘VIP Hospitality’ Via Emotional Experience Focused Content Marketing
Pandit Football’s ‘Reissue the Issue’ Fights For Fan Justice After Indonesia’s Kanjuruhan Stadium Tragedy
Indonesia’s 2022 Kanjuruhan Stadium tragedy, the second deadliest football match in history, saw a pitch invasion followed by a police tear gas response which broke FIFA safety regulations and led to tragic crush consequences with 135 supporters dead and hundreds more injured. Yet, despite multiple investigations, suspensions and a trial, news coverage has been suppressed… Continue reading Pandit Football’s ‘Reissue the Issue’ Fights For Fan Justice After Indonesia’s Kanjuruhan Stadium Tragedy
NFL Partner Captain Morgan Leads Fans On Season-Long ‘Follow The Captain’ Scavenger Hunt
Captain Morgan, the official spiced rum sponsor of the NFL, launched a new campaign on 14 September fronted by Victor Cruz and Action Bronson incentivising fans to take part in a mixed real-world and social scavenger hunt facilitated through hidden QR codes. Timed to leverage the start of the 2023/24 football season, consumers are… Continue reading NFL Partner Captain Morgan Leads Fans On Season-Long ‘Follow The Captain’ Scavenger Hunt
Channel 4’s ‘It’s Just A Friendly, Honest’ Rivalry Promo For England v Scotland Match
UK broadcaster Channel 4‘s ‘It’s Just A Friendly, Honest’ campaign aimed to encourage good natured rivalry between England and Scotland supporters and build buzz ahead of the 12 September England and Scotland men’s friendly game: the latest match in the 150-year rivalry – the oldest in international football. From the broadcaster’s own perspective, the multi-channel… Continue reading Channel 4’s ‘It’s Just A Friendly, Honest’ Rivalry Promo For England v Scotland Match
Avery Dennison & Wolverhampton Wanderers Team Up For Historic ‘LA Wolves’ Event Jersey, Film & Microsite
The start of August, weeks ahead of the 2023/24 premier League season kickoff, saw Avery Denison team up with Wolverhampton Wanderers FC on an apparel-led project to engage the club’s UK and US fanbase based around a historic event jersey celebrating the club’s 1967 LA Wolves team. Wolves branding partner Avery Dennison, a materials… Continue reading Avery Dennison & Wolverhampton Wanderers Team Up For Historic ‘LA Wolves’ Event Jersey, Film & Microsite
Sky Sports Celebrates ‘Greatest Show On Earth’ Via Ad Starring Some Of World Sport’s Top Stars
A late July ‘The Greatest Show On Earth’ brand campaign from sports broadcaster Sky Sports – timed to debut ahead of the 2023/24 Premier League Season – features some of the biggest names from the world’s biggest sports including Jack Grealish, Erling Haaland, Lewis Hamilton, Lauren James, Emma Raducanu, Jon Rahm, Ben Stokes, Ella Toone… Continue reading Sky Sports Celebrates ‘Greatest Show On Earth’ Via Ad Starring Some Of World Sport’s Top Stars
Sony Sports Network Unleashes ‘Laga Panja / Let’s Arm Wrestle’ To Promote The Pro Panja League
Indian broadcast giant Sony Sports Network rolled out a new, own-platform campaign called ‘Laga Panja / Let’s Arm Wrestle’ to promote the inaugural season of its new Pro Panja League. The hero spot, which aims to unleash the power of the country’s game, ran across both broadcast partner and rights owner online channels. … Continue reading Sony Sports Network Unleashes ‘Laga Panja / Let’s Arm Wrestle’ To Promote The Pro Panja League
Panenka Team Up With FUTPRO & Shin Guard Brand Flekick On A ‘Guard Your Rights’ Call For Football Maternity Regulations
Leveraging FIFA’s 2023 Women’s World Cup, football magazine Panenka teamed up with Spanish footballers association FUTPRO and shin guard manufacturer Flekick on a project that shines a spotlight on motherhood and maternity regulations in women’s soccer called ‘Guard Your Rights’. The initiative, developed in harness with Ogilvy Madrid, aims to leverage spiking soccer interest to encourage people… Continue reading Panenka Team Up With FUTPRO & Shin Guard Brand Flekick On A ‘Guard Your Rights’ Call For Football Maternity Regulations
