In what Tennis Australia describes as a Grand Slam first, the virtual Australian Open (AO) in Decentraland offers a multi-faceted virtual tournament experience which spans walking through a digital Melbourne Park precinct and entering the Rod Laver Area to watch some tennis, to hanging out at the Beach Club or in the Kids Zone and… Continue reading Tennis Australia Enhances Digital Tournament Experience Via The Virtual ‘AO Decentraland’
Tag: Media Partnership
Foxtel ‘Ton Of Cricket Campaign Asks Australians To Vote For The Best Moment In History
Ahead of the 2021/22 Ashes series against England, broadcaster Foxtel sought to rally Australian cricket fans to relive some of their favourite memories and crown the greatest cricket moment of all-time in a new integrated campaign called ‘A Ton Of Cricket’. Run via a media partnership with NewsCorp, the ‘FOXTEL Presents A Ton of… Continue reading Foxtel ‘Ton Of Cricket Campaign Asks Australians To Vote For The Best Moment In History
Luis Enrique’s Phone Number – Finetwork & Real Federación Española de Fútbol (RFEF)
An innovative, integrated Autumn 2021 campaign in Spain saw telecoms newcomer Finetwork activate its partnership with the Spanish national football team to leverage the climax of UEFA Nations Cup via an integrated initiative which began with a press conference mobile number stunt by manager Luis Enrique and then expanded through a through-the-line campaign incentivised via… Continue reading Luis Enrique’s Phone Number – Finetwork & Real Federación Española de Fútbol (RFEF)
US City Houston Launches United 2026 FIFA World Cup ‘Spirit Of Houston’ Host City Bid Campaign
In October Houston’s 2026 FIFA World Cup Bid Committee launched a campaigned called ‘The Spirit of Houston’ showcasing the city’s united, community-driven and innovative approach which sets it apart from other candidate cities bidding to United 2026 to co-host the tournament. Inspired by Houston’s unique spirit, the campaign aims to showcase the area and… Continue reading US City Houston Launches United 2026 FIFA World Cup ‘Spirit Of Houston’ Host City Bid Campaign
Crédit Agricole Celebrates French Judo Team In Tokyo Via #SupportersDeNosBleus / #SupportersOurBlues
Following a five year wait, as French judokas (like all other Olympians) finally headed for the tatami mats in Tokyo for the 2020 Olympic Games team sponsor Crédit Agricole rolled out a #SupportersDeNosBleus / #SupportOurBlues campaign to generate support from supporters back in France and to inspire the team in Japan. The campaign, like… Continue reading Crédit Agricole Celebrates French Judo Team In Tokyo Via #SupportersDeNosBleus / #SupportersOurBlues
Dick’s Sporting Goods ‘There She Is’ Campaign Celebrates Female Olympians At Tokyo 2020
In the last week of July, US retailer Dick’s Sporting Goods released an integrated campaign leveraging Tokyo 2020 called ‘There She Is’ which sought to empower female athletes and celebrate their efforts in climbing to the top of the Olympic podium. The hero commercial, which was infused with the chords of the Bert Parks 1950s… Continue reading Dick’s Sporting Goods ‘There She Is’ Campaign Celebrates Female Olympians At Tokyo 2020
Reebok Partners With Gay Times To Tell Untold Queer Stories In ‘My Time, My Legacy’
Sportswear brand Reebok partnered with Gay Times in the UK for ‘My Time, My Legacy, My Hometown’: a campaign which showcases young talent from the LGBTQ+ community and explores queer experiences outside of London. Launched at the start of June 2021 and built around an online video series, the campaign shines the creative spotlight… Continue reading Reebok Partners With Gay Times To Tell Untold Queer Stories In ‘My Time, My Legacy’
Menulog’s Integrated C9 Campaign Sees State Of Origin As ‘Origin Snackdown’ Text Battle
Australian food delivery app Menulog, a Channel 9 broadcast partner for the State of Origin series, launched an integrated campaign in early June which brings to life the Aussie sporting tradition of sledging. Marking its second year as an official broadcast sponsor, the campaign is led by a set of 20 contextual television ads… Continue reading Menulog’s Integrated C9 Campaign Sees State Of Origin As ‘Origin Snackdown’ Text Battle
The Famous Grouse Leverages Lions Squad Announcement Via ‘The Spirit of Rugby’ Video Series
On 13 May, The Famous Grouse leveraged its partnership with The British & Irish Lions by kicking off the next instalment of its ongoing ‘The Spirit of Rugby’ campaign with co-created content by RugbyPass, Wireless Group and News UK. The whisky brand activation, which was strategised by agency Zenith, was spearheaded by a digital… Continue reading The Famous Grouse Leverages Lions Squad Announcement Via ‘The Spirit of Rugby’ Video Series
Great Clips Asks Fans To Share ‘Hair Raising Moments’ During NCAA March Madness
Great Clips, the official hair salon of March Madness, set out to raise fans’ hair instead of cutting it at the 2021 NCAA Men’s Division I basketball tournament via a social-first activation which invites fans to join the conversation around #HairRaisingMoments. The salon chain’s campaign includes a hero TV spot (running on CBS, TBS, TNT… Continue reading Great Clips Asks Fans To Share ‘Hair Raising Moments’ During NCAA March Madness
AT&T Mascot Lily Gets Brand, Consumers & Viewers Match Ready For NCAA March Madness
AT&T’s MVP brand mascot Lily adds her charm to a suite of new March Madness-themed TV and digital creative running throughout the tournament and showcasing a range of basketball themed moments which see her help out customers in true college hoops style. AT&T is the exclusive wireless partner of the NCAA, Final Four and… Continue reading AT&T Mascot Lily Gets Brand, Consumers & Viewers Match Ready For NCAA March Madness
Buick’s March Madness Activations Spans TVCs, Bumpers, And In-Vehicle App & the #BuickDribble
Buick, one of 15 Official Corporate Partners of NCAA Men’s Basketball, is activating around the 2021 tournament through an integrated campaign which is led by a series of television commercials as well as Buick’s NCAA March Madness In-Vehicle App. The TV work, developed in harness with agency Engage M-1, is led by spots for… Continue reading Buick’s March Madness Activations Spans TVCs, Bumpers, And In-Vehicle App & the #BuickDribble
