Turkish Airlines activates its long-running title sponsorship of Euroleague with a new campaign featuring some of the league’s top basketballers called ‘Flight Time’. The work, created in tandem with agency Crispin Porter & Bogusky London, is led by striking slow motion imagery of players leaping in slow motion against the sound of roaring airplane… Continue reading Turkish Airlines Activates Euroleague Via #Flightime TVC, Print & Online Tools
Tag: Measurement
Wimbledon 2015 > Top Ambush, Best Brand Fit & Highest Awareness Awards
Ambushing ‘Wimbledon Mania’ has become an annual British tradition – remember when supermarket Morrisons renamed its Wimbledon store ‘Murrisons’ and ‘Murraywins’ in 2013 (see case study) – and this year’s tournament piggyback pun winner was surely men’s grooming brand Below the Belt’s billboard for its “Fresh & Dry Balls” talc range using the simple tagline… Continue reading Wimbledon 2015 > Top Ambush, Best Brand Fit & Highest Awareness Awards
