Mastercard leveraged its partnership with Major League Baseball (MLB) during the 2022 World Series through a multi-phase, integrated ‘Priceless‘ activation programme that included a flagship TV spot starring legendary MLB pitcher CC Sabathia and called ‘This Is Your Game’. Created by agency McCann, the spot starring the former World Series winner who pitched for… Continue reading Mastercard ’22 MLB World Series ‘This Is Your Game’ Ad Marks Priceless Platform Anniversary
Tag: McCann
Aldi’s Annual Kevin The Carrot ‘Feast Of Football’ Xmas Ad Recreates Nike’s Iconic Airport Spot
Aldi’s 2022 Christmas campaign sees its long-running and endearing ‘Kevin the Carrot’ festive brand character showcase his soccer skills in a supermarket parody of Nike’s iconic 1998 ‘Airport’ World Cup ad (which featured the Nike sponsored Brazil squad). For the seventh consecutive year, Kevin fronts the food retailer’s festive marketing initiative and the online… Continue reading Aldi’s Annual Kevin The Carrot ‘Feast Of Football’ Xmas Ad Recreates Nike’s Iconic Airport Spot
BWT Alpine F1 Team Sponsor MAPFRE Makes Fernando Alonso Suffer In Spanish ‘Moment Of Truth’ Campaign
Spanish multinational insurance company MAPFRE leveraged its sponsorship of the BWT Alpine F1 Team by linking up with driver ambassador Fernando Alonso for a July car insurance campaign called ‘The Moment Of Truth’ which takes the F1 driver out of his comfort zone. The new ‘The Moment Of Truth – F Alonso’ campaign, which… Continue reading BWT Alpine F1 Team Sponsor MAPFRE Makes Fernando Alonso Suffer In Spanish ‘Moment Of Truth’ Campaign
Mastercard UEFA CL Activation Shows Young Messi’s First Flight To Play For FC Barcelona
Leveraging its UEFA Champions League partnership through its long-running ‘Priceless’ platform, main sponsor Mastercard activated around the 28 May Champions League Men’s Final by releasing a film featuring tournament winner Lionel Messi’s boyhood memories of leaving home to play for FC Barcelona. While this year’s final is between Liverpool FC and Read Madrid, brand… Continue reading Mastercard UEFA CL Activation Shows Young Messi’s First Flight To Play For FC Barcelona
Microsoft Teams Up With Veterans To Compose Invictus Games 2022 ‘Anthem For All’
In partnership with The Invictus Games Foundation and agency McCann, Microsoft used the power of its own technologies to create a new way for veterans can take part in the 2022 Invictus Games – not through the sport, but through music. The US tech giant’s team recognised that many veterans were unable to take… Continue reading Microsoft Teams Up With Veterans To Compose Invictus Games 2022 ‘Anthem For All’
Menulog’s Integrated C9 Campaign Sees State Of Origin As ‘Origin Snackdown’ Text Battle
Australian food delivery app Menulog, a Channel 9 broadcast partner for the State of Origin series, launched an integrated campaign in early June which brings to life the Aussie sporting tradition of sledging. Marking its second year as an official broadcast sponsor, the campaign is led by a set of 20 contextual television ads… Continue reading Menulog’s Integrated C9 Campaign Sees State Of Origin As ‘Origin Snackdown’ Text Battle
Fernando Alonso Stars In Alpine F1 Sponsor MAPFRE ‘Unstoppable’ Car Insurance Campaign
Alpine F1 sponsor MAPFRE launched a new campaign in May called ‘Unstoppable’ based around the themes of perseverance and teamwork and fronted by the team’s star driver Fernando Alonso. The car insurance campaign explores what MAPFRE and the former F1 world champion driver have in common to drive home messaging about the benefits of… Continue reading Fernando Alonso Stars In Alpine F1 Sponsor MAPFRE ‘Unstoppable’ Car Insurance Campaign
NFL Sponsor Microsoft Pre-Releases Katie Sowers Fronted ‘Be The One’ Super Bowl Spot
Microsoft leveraged its NFL rights by pre-releasing its hero Super Bowl commercial which features the first woman to ever coach in the Super Bowl. The computing/IT giant’s Big Game ad is focused on offensive assistant coach Katie Sowers who is not just the first female coach for the San Francisco 49ers, but also the… Continue reading NFL Sponsor Microsoft Pre-Releases Katie Sowers Fronted ‘Be The One’ Super Bowl Spot
AELTC’s Wimbledon ’19 News History (#JoinTheStory) & Immersive ‘Rematch’ Experience Campaigns
21 days before the first ball is served at Wimbledon 2019, the All England Lawn Tennis Club (AELTC) launched a new campaign, called #JoinTheStory, which aims to show how the world’s most famous tennis tournament and the world’s key news events are entwined. The brief behind the work is to further build global engagement… Continue reading AELTC’s Wimbledon ’19 News History (#JoinTheStory) & Immersive ‘Rematch’ Experience Campaigns
Verizon’s Super Bowl ‘The Team That Wouldn’t Be Here’ Activation Tribute To First Responders
NFL mobile telecoms partner Verizon’s Super Bowl campaign thanks First responders for the savings the lives of 12 NFL players. The brand’s emotional, cause campaign – ‘The Team That Wouldn’t Be Here’ – is a two-week initiative that kicked off around the league’s conference championship games. To honour those on the front line… Continue reading Verizon’s Super Bowl ‘The Team That Wouldn’t Be Here’ Activation Tribute To First Responders
Team GB Partner Aldi’s Winter Olympic Activation Fronted By Eddie The Eagle & Torvill & Dean
Retailer Aldi launched its Team GB activation a week ahead of the Winter Olympics with work led by ambassadors and former UK Olympic legends Torvill and Dean and Eddie the Eagle Edwards. The objective behind bringing British snow and ice athlete icons to the fore is to ‘show how the spirit of the Winter… Continue reading Team GB Partner Aldi’s Winter Olympic Activation Fronted By Eddie The Eagle & Torvill & Dean
