Inspiring Sports Marketing
May 16, 2022
Mastercard UEFA CL Activation Shows Young Messi’s First Flight To Play For FC Barcelona
Leveraging its UEFA Champions League partnership through its long-running ‘Priceless’ platform, main sponsor Mastercard activated around the 28 May Champions League Men’s Final by releasing a film featuring tournament >>
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May 12, 2022
Microsoft Teams Up With Veterans To Compose Invictus Games 2022 ‘Anthem For All’
In partnership with The Invictus Games Foundation and agency McCann, Microsoft used the power of its own technologies to create a new way for veterans can take part in >>
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Jun 09, 2021
Menulog’s Integrated C9 Campaign Sees State Of Origin As ‘Origin Snackdown’ Text Battle
Australian food delivery app Menulog, a Channel 9 broadcast partner for the State of Origin series, launched an integrated campaign in early June which brings to life the Aussie >>
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May 21, 2021
Fernando Alonso Stars In Alpine F1 Sponsor MAPFRE ‘Unstoppable’ Car Insurance Campaign
Alpine F1 sponsor MAPFRE launched a new campaign in May called ‘Unstoppable’ based around the themes of perseverance and teamwork and fronted by the team’s star driver Fernando Alonso. >>
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Jan 29, 2020
NFL Sponsor Microsoft Pre-Releases Katie Sowers Fronted ‘Be The One’ Super Bowl Spot
Microsoft leveraged its NFL rights by pre-releasing its hero Super Bowl commercial which features the first woman to ever coach in the Super Bowl. The computing/IT giant’s Big >>
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Jun 12, 2019
AELTC’s Wimbledon ’19 News History (#JoinTheStory) & Immersive ‘Rematch’ Experience Campaigns
21 days before the first ball is served at Wimbledon 2019, the All England Lawn Tennis Club (AELTC) launched a new campaign, called #JoinTheStory, which aims to show how >>
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Jan 18, 2019
Verizon’s Super Bowl ‘The Team That Wouldn’t Be Here’ Activation Tribute To First Responders
NFL mobile telecoms partner Verizon’s Super Bowl campaign thanks First responders for the savings the lives of 12 NFL players. The brand’s emotional, cause campaign – ‘The Team >>
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Feb 06, 2018
Team GB Partner Aldi’s Winter Olympic Activation Fronted By Eddie The Eagle & Torvill & Dean
Retailer Aldi launched its Team GB activation a week ahead of the Winter Olympics with work led by ambassadors and former UK Olympic legends Torvill and Dean and Eddie >>
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