Xbox ‘The Everyday Tactician’ Campaign Offers ‘Football Manager 24’ Gamers Chance Of Bromley FC Coaching Job

Timed to boost the 6 November release of the latest FM24 edition, Microsoft-owned games console Xbox partnered with video game and entertainment giant Sega and Bromley FC to give Football Manager fans the chance to win a stint as a support performance tactician via a campaign called ‘The Everyday Tactician’. One skilled gamer is offered… Continue reading Xbox ‘The Everyday Tactician’ Campaign Offers ‘Football Manager 24’ Gamers Chance Of Bromley FC Coaching Job

AELTC ‘Always Like Never Before’ Celebrates Historic Moments In The Championships 2023 Promo

The All England Lawn Tennis Club (AELTC) teamed up with agency McCann London to launch its annual promotional campaign for The Championships called ‘Always Like Never Before’ featuring a historic series of incredible ‘like never before’ Wimbledon moments.   Rolling out from 12 June and spearheaded by an inspirational trailer, the campaign spans digital, social,… Continue reading AELTC ‘Always Like Never Before’ Celebrates Historic Moments In The Championships 2023 Promo

AELTC’s Wimbledon 2020 ‘The Stage Awaits’ Campaign Celebrates Centre Court’s 100th Anniversary

In the lad up to Wimbledon 2022, property owner the All England Lawn Tennis Club (AELTC) released an animated spot to celebrate 100 years since the opening of the Centre Court.   The celebratory carton commercial, titled ‘The Stage Awaits’, was created by McCann London and dropped on 6 June (ahead of the 20 June… Continue reading AELTC’s Wimbledon 2020 ‘The Stage Awaits’ Campaign Celebrates Centre Court’s 100th Anniversary

AELTC’s ‘It’s A Wimbledon Thing’ Campaign Explores Fandom That Goes Beyond Tennis

The All England Lawn Tennis and Croquet Club (AELTC) – which runs The Championships, Wimbledon tournament – served up a 2021 tournament promotional campaign called ‘It’s A Wimbledon Thing’ which aimed to further building global engagement.   Launched on 14 June (two weeks ahead of the start of the tournament), the integrated #WimbledonThing initiative was… Continue reading AELTC’s ‘It’s A Wimbledon Thing’ Campaign Explores Fandom That Goes Beyond Tennis

Cantona & Van Dijk Front Just Eat ‘Jet Food Delivery’ UEFA Euro 2020 Campaign

Delivery brand Just Eat teamed up with former France international and Manchester United legend Eric Cantona to front a May pan-European marketing campaign linking its takeaway service to June’s UEFA Euro 2020 tournament.   The ‘The Jet Food Delivery’ campaign, which is set to DJ Shadow’s ‘Rocket Fuel’, is led by a TV commercial and online… Continue reading Cantona & Van Dijk Front Just Eat ‘Jet Food Delivery’ UEFA Euro 2020 Campaign

Adidas Originals Links Up With JD Sports & Musician Kano In New Singing Talent Search

German sportswear giant Adidas partnered with sports retailer JD Sports and musician Kano on a talent search which is part of the brand’s marketing celebration leveraging the 50th anniversary of the Superstar shoe.   The ‘3 Bar Superstar’ project saw actor/musician Kano remove his vocals from three bars – to echo Adidas’ famous three-stripe logo… Continue reading Adidas Originals Links Up With JD Sports & Musician Kano In New Singing Talent Search

Just Eat Releases BT Sport New Premier League Season ‘Bad Lipsync’ Idents

As the new Premier League season kicked off on 9 August, Just Eat rolled out its first wave of idents activating its new BT Sport sponsorship based around bad lip reading.   This is Just Eat’s first ever BT Sport sponsorship tie up and the idea behind the creative series is to replace football commentary… Continue reading Just Eat Releases BT Sport New Premier League Season ‘Bad Lipsync’ Idents

Wimbledon Builds Excitement By Tracing 150 Years Of History In Animated Story Spot

To build pre Wimbledon excitement ahead of The Championships 2018, the All England Club (AELTC) rolls out a new #TakeOnHistory campaign launched with an animated ad telling the 150 year story of the world’s oldest tennis tournament.   The aim is to illustrate the brand essence of Wimbledon’s pursuit of greatness’ big idea: a concept… Continue reading Wimbledon Builds Excitement By Tracing 150 Years Of History In Animated Story Spot