NFL Mattress Partner Sleep Number Follows NFL Legend Eric Dickerson’s ‘Epic Run’ To The Super Bowl

NFL partner Sleep Number’s first national Super Bowl campaign stars Pro Football Hall of Famer and legendary running back Eric Dickerson on an epic cross country run as he heads out on foot from New York to this years’ Super Bowl in Los Angeles’ SoFi Stadium.   The activation, created by ad agency Griffin Archer… Continue reading NFL Mattress Partner Sleep Number Follows NFL Legend Eric Dickerson’s ‘Epic Run’ To The Super Bowl

Mattress Brand Serta Launches First Limited Edition Trainer ‘The IC1’ With Cool-Tech

Serta, a brand committed to innovating in order to provide consumers with comfortable and cool sleep, has extended its comfort technology through a collaboration with hip hop musician and producer DJ Clark Kent to release a limited-edition sneaker.   The new ‘mattress for your feet’ sneaker, the IC1, brings Serta’s strength, resilience, comfort and carbon… Continue reading Mattress Brand Serta Launches First Limited Edition Trainer ‘The IC1’ With Cool-Tech