Leveraging the restart of the tournament, February saw UEFA partner Mastercard launch a UEFA Champions League Web 3.0-based trivia game offering fans a chance to win tickets to this season’s London final. Fans can collect ‘Mastercard X UEFA Champions League’ branded digital passes via the newly introduced pass to priceless platform and the payments giant… Continue reading Mastercard Launches Web 3.0 NFT UCL Trivia Game & Ticket Contest
Tag: MasterCard
Mastercard Serves Up Australia’s First Wheelchair Ballkid Pilot Program Via Eleven
Prior to the first tennis Grand Slam of the year, the Australian Open in Melbourne Park, sponsor Mastercard unveiled the country’s first ‘Wheelchair Ballkid Pilot Program’ to demonstrate the potential of wheelchair users to be ballkids in tennis tournaments around the world. The payments giant worked with PR agency Eleven, creative technology production company Streaker… Continue reading Mastercard Serves Up Australia’s First Wheelchair Ballkid Pilot Program Via Eleven
Mastercard ’22 MLB World Series ‘This Is Your Game’ Ad Marks Priceless Platform Anniversary
Mastercard leveraged its partnership with Major League Baseball (MLB) during the 2022 World Series through a multi-phase, integrated ‘Priceless‘ activation programme that included a flagship TV spot starring legendary MLB pitcher CC Sabathia and called ‘This Is Your Game’. Created by agency McCann, the spot starring the former World Series winner who pitched for… Continue reading Mastercard ’22 MLB World Series ‘This Is Your Game’ Ad Marks Priceless Platform Anniversary
Mastercard & Luis Figo Set Guinness World Record With First-A-Kind, Zero Gravity ‘Out Of This World Match’
Mastercard literally took the game to new heights by setting a Guinness World Record for the ‘Highest Altitude Game of Football On A Parabolic Flight’ with a brand stunt fronted by soccer legend Luis Figo and a diverse football team from across the Middle East, Europe and Latin America. As football fever began to… Continue reading Mastercard & Luis Figo Set Guinness World Record With First-A-Kind, Zero Gravity ‘Out Of This World Match’
Mastercard UEFA CL Activation Shows Young Messi’s First Flight To Play For FC Barcelona
Leveraging its UEFA Champions League partnership through its long-running ‘Priceless’ platform, main sponsor Mastercard activated around the 28 May Champions League Men’s Final by releasing a film featuring tournament winner Lionel Messi’s boyhood memories of leaving home to play for FC Barcelona. While this year’s final is between Liverpool FC and Read Madrid, brand… Continue reading Mastercard UEFA CL Activation Shows Young Messi’s First Flight To Play For FC Barcelona
Mastercard Moves Into Chess Via Magnus Carlsen Tie-Up & Meltwater Champions Chess Tour Priceless Experiences
Mastercard made its first marketing foray into the chess space in September when it unveiled current World Champion Magnus Carlsen (the game’s highest-rated player of all time) as a new global brand ambassador as well as an official partnership with the Meltwater Champions Chess Tour. The partnership was amplified through a social and PR… Continue reading Mastercard Moves Into Chess Via Magnus Carlsen Tie-Up & Meltwater Champions Chess Tour Priceless Experiences
Mastercard’s ‘FansVFacts’ UEFA Champions League Campaign Focuses On Unlikely Comebacks
In the build up to the UEFA Champions League Final in May 2021, Mastercard rolled out a ‘statistics versus heart’ marketing campaign to run in parallel to its match mascot rights work (which switched from physical to virtual during the pandemic) and its priceless message from José Mourinho activation strand. Working with Opta’s Stats… Continue reading Mastercard’s ‘FansVFacts’ UEFA Champions League Campaign Focuses On Unlikely Comebacks
New York City FC Sponsor Mastercard’s Local Small Business Sleeve Sponsor Contest Won By Sol Cacao
Mid May saw MLS side New York City FC (NYCFC) team up with sponsor Mastercard to offer brand exposure in the form of its shirt sleeve sponsorship to a small business in the club’s community to support local traders receiver from the pandemic. The initiative began at the start of 2021 when Mastercard and… Continue reading New York City FC Sponsor Mastercard’s Local Small Business Sleeve Sponsor Contest Won By Sol Cacao
Priceless Wave – Mastercard & UEFA Champions League
For the 2020 Champions League Final, August saw UEFA partner Mastercard create a best practice example of the pandemic-driven trend for event sponsors switching physical experiences for virtual activations in the form of a mass participation, record-breaking #PricelessWave on TikTok. Territory: Global Agency: Talker Tailor Trouble Makers, La Plage, TikTok & Octagon … Continue reading Priceless Wave – Mastercard & UEFA Champions League
Mastercard Celebrates No-Fans UCL Restart Via World’s Biggest Digital TikTok Wave (& Sonic Logo)
Mastercard encouraged football fans to celebrate the return of UEFA Champions League in early August by creating the world’s biggest digital wave with a TikTok led activation called #PricelessWave. On Monday 10 August, Mastercard set out to break a world record with the largest digital celebration ‘wave’ ever on social media: an initiative conceived and… Continue reading Mastercard Celebrates No-Fans UCL Restart Via World’s Biggest Digital TikTok Wave (& Sonic Logo)
The R&A, WGT By Topgolf & Mastercard Team Up To Launch Inaugural ‘The e-Open’
Timed to coincide with the weekend of the cancelled 2020 Open, The R&A has launched its inaugural ‘The e-Open Tournament Presented By Mastercard’ for online gamers. The virtual 18-hole stroke play tournament takes place on a virtual version of the iconic Royal St George’s (the course which was to host this year’s Open), as… Continue reading The R&A, WGT By Topgolf & Mastercard Team Up To Launch Inaugural ‘The e-Open’
Carter & Habana Help RWC Partner Mastercard Give Pirates Women’s Rugby Club A Priceless Surprise
Mastercard athlete ambassadors Bryan Habana and Dan Carter paid a surprise visit to pirates Women’s Rugby as part of the payment’s brand’s ongoing programme of supporting women in sport through its umbrella ‘Start Something Priceless’ global platform. Timed to leverage spiking interest in the sport ahead of the autumn’s Rugby World Cup in Japan,… Continue reading Carter & Habana Help RWC Partner Mastercard Give Pirates Women’s Rugby Club A Priceless Surprise
