The Lawn Tennis Association (LTA), the UK national governing body of tennis, launched a summer season, pre-Wimbledon ‘The Tennisables’ marketing push starring Emma Raducanu and Jack Draper which set out to inspire a new generation of kids to play the game and make tennis more engaging, accessible and fun. The integrated advertising and brand… Continue reading LTA Launches ‘The Tennisables’ To Get Next Generation Kids Playing Tennis
Tag: Mascot
Pabst Blue Ribbon Launches ‘Boggs Is Blue’ Comic Wade Boggs Mascot Campaign
Leveraging spiking baseball interest around the opening phase of the MLB 2023 season, Pabst Blue Ribbon teamed up with former Boston Red Sox slugger and baseball Hall of Famer Wade Boggs on a campaign combining comedy and nostalgia called ‘Boggs Is Blue’. The marketing initiative is based around an unbranded BoggsisBlue.com website which pertains… Continue reading Pabst Blue Ribbon Launches ‘Boggs Is Blue’ Comic Wade Boggs Mascot Campaign
Paris 2024 Olympic & Paralympic Mascots Unveiled In ‘Meet The Phryges’ Campaign
The Paris 2024 Olympic and Paralympic mascots were revealed on 14 November after days of social media teasers through an integrated unveiling campaign called ‘Meet The Phryges’ (pronounced ‘fri-jee-uhs’). Created on designs inspired by traditional Phrygian caps and decked out in France’s national colours with the golden Paris 2024 logo across their chests, the… Continue reading Paris 2024 Olympic & Paralympic Mascots Unveiled In ‘Meet The Phryges’ Campaign
RaceTrac Engages Fans Virtually Via Atlanta Braves Sprint Sensation ‘The Freeze’ Mascot
Atlanta Braves sponsor and gas station brand RaceTrac is engaging baseball fans through the pandemic through its two-year sponsorship of the team’s home game sprint mascot phenomenon – ‘The Freeze’. ‘The Freeze’ is one of the most popular and best known in-game attractions in US sports: at every Braves home game since 2017 fans… Continue reading RaceTrac Engages Fans Virtually Via Atlanta Braves Sprint Sensation ‘The Freeze’ Mascot
Rob Lowe, Danny Trejo, Precious Ares , Rams Mascot & ‘#1 Fan’ Front New Sofi Stadium Membership Drive
A new digital campaign from the new SoFi Stadium features avowed Rams fan Danny Trejo, an enthusiastic Rob Lowe, local Inglewood woman Precious Ares and the Rams’ team mascot Rampage all exploring the new home of the two LA NFL teams the Rams and the Chargers. The light-hearted creative see Ares, a long-standing SoFi… Continue reading Rob Lowe, Danny Trejo, Precious Ares , Rams Mascot & ‘#1 Fan’ Front New Sofi Stadium Membership Drive
Chelsea Sponsor Hyundai UK Expands #ForTheFans With New ‘Hyundai FC’ Grassroots Programme
5 June saw Hyundai Motor UK launch ‘Hyundai FC’: a new nationwide programme leveraging its partnership with Chelsea Football Club which supports football at all levels. The global automotive brand teamed up with local Hyundai dealerships and the London club teamed up to offer a range of experiences for clubs, players and fans working… Continue reading Chelsea Sponsor Hyundai UK Expands #ForTheFans With New ‘Hyundai FC’ Grassroots Programme
UEFA Reveals Euro 2020 Qualifiers Brand Identity & ‘Skillzy’ Mascot Team’s ‘Your Move’ Competition
The second half of March, immediately ahead of the first round of qualifying matches, saw UEFA launch a new brand identity for Euro 2020 The identity, which was developed in harness with graphics agency Jump, spans redesigned on and off-air brand identity which will run through the UEFA European Qualifiers. The new identity suite… Continue reading UEFA Reveals Euro 2020 Qualifiers Brand Identity & ‘Skillzy’ Mascot Team’s ‘Your Move’ Competition
Audi UK Activates Spurs Sponsorship Via Player & Cockerel Led ‘Dare To Be Different’ Q8 Launch
Audi is celebrating its sponsorship of Tottenham Hotspur with ‘Dare to be Different’, a campaign that shows the two brands coming together in a humorous twist on “run-of-the-mill” sponsorship content. Led by a digital/social spot starring a team of current Spurs stars – including Dele Alli, Christian Eriksen, Davinson Sanchez and Lucas Moura – as… Continue reading Audi UK Activates Spurs Sponsorship Via Player & Cockerel Led ‘Dare To Be Different’ Q8 Launch
Ideal Boilers Kick Off WBA Shirt Sponsorship With Integrated Activation Led By Boiler Man Mascot
Ideal Boilers, the shirt sponsor of EFL Championship club West Bromwich Albion, kicked off its new official partner status with a multi-platform new season campaign fronted by the debut of an (absurd and eclectic) new sponsor mascot called Boiler Man. Over opening weekend, the brand generated plenty of fan fun and cheer and no little… Continue reading Ideal Boilers Kick Off WBA Shirt Sponsorship With Integrated Activation Led By Boiler Man Mascot
POCOG Launches New Multi-Platform Winter Olympics Online Ticket Sales Campaign
The Pyeongchang Organising Committee (POCOG) has launched the second phase of its multi-platform 2018 Winter Olympic ticket campaign – opening up online sales to next year’s Games. The online and mobile sales strand – which operates on a first-come, first-served basis – began on Tuesday, 5 September in South Korea with a relatively aggressive… Continue reading POCOG Launches New Multi-Platform Winter Olympics Online Ticket Sales Campaign
Bayern Munich Expand HIA Qatar Airport Partnership With Shirt Sleeve Sponsorship
Mid August sees Bayern Munich extend its corporate alliance with Qatar’s Hamad International Airport (HIA) with a logo-led shirt sleeve sponsorship that also includes a player-fronted airport arrival film and a new pop-up shot. The team’s first ever sleeve sponsorship sees the Bundesliga champions and HIA extends their commercial partnership for a further six years.… Continue reading Bayern Munich Expand HIA Qatar Airport Partnership With Shirt Sleeve Sponsorship
Big Betsy Promos NBA’s 76ers/StubHub 1st Major US Team Shirt Logo Deal
After an awful losing season (with 72 defeats and just 10 wins), the Philadelphia 76ers are celebrating two firsts: they won the first pick in this year’s NBA Draft Lottery and they have become the first team in the four traditional major US sports league’s to sign a shirt sponsorship deal. The team’s on-jersey logo… Continue reading Big Betsy Promos NBA’s 76ers/StubHub 1st Major US Team Shirt Logo Deal
