Inspiring Sports Marketing
20/06/2023
LTA Launches ‘The Tennisables’ To Get Next Generation Kids Playing Tennis
The Lawn Tennis Association (LTA), the UK national governing body of tennis, launched a summer season, pre-Wimbledon ‘The Tennisables’ marketing push starring Emma Raducanu and Jack Draper which set >>
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27/04/2023
Pabst Blue Ribbon Launches ‘Boggs Is Blue’ Comic Wade Boggs Mascot Campaign
Leveraging spiking baseball interest around the opening phase of the MLB 2023 season, Pabst Blue Ribbon teamed up with former Boston Red Sox slugger and baseball Hall of Famer >>
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16/11/2022
Paris 2024 Olympic & Paralympic Mascots Unveiled In ‘Meet The Phryges’ Campaign
The Paris 2024 Olympic and Paralympic mascots were revealed on 14 November after days of social media teasers through an integrated unveiling campaign called ‘Meet The Phryges’ (pronounced ‘fri-jee-uhs’). >>
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19/10/2020
RaceTrac Engages Fans Virtually Via Atlanta Braves Sprint Sensation ‘The Freeze’ Mascot
Atlanta Braves sponsor and gas station brand RaceTrac is engaging baseball fans through the pandemic through its two-year sponsorship of the team’s home game sprint mascot phenomenon – ‘The >>
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06/10/2020
Rob Lowe, Danny Trejo, Precious Ares , Rams Mascot & ‘#1 Fan’ Front New Sofi Stadium Membership Drive
A new digital campaign from the new SoFi Stadium features avowed Rams fan Danny Trejo, an enthusiastic Rob Lowe, local Inglewood woman Precious Ares and the Rams’ team mascot >>
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05/06/2019
Chelsea Sponsor Hyundai UK Expands #ForTheFans With New ‘Hyundai FC’ Grassroots Programme
5 June saw Hyundai Motor UK launch ‘Hyundai FC’: a new nationwide programme leveraging its partnership with Chelsea Football Club which supports football at all levels. The global >>
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27/03/2019
UEFA Reveals Euro 2020 Qualifiers Brand Identity & ‘Skillzy’ Mascot Team’s ‘Your Move’ Competition
The second half of March, immediately ahead of the first round of qualifying matches, saw UEFA launch a new brand identity for Euro 2020 The identity, which was developed >>
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26/02/2019
Audi UK Activates Spurs Sponsorship Via Player & Cockerel Led ‘Dare To Be Different’ Q8 Launch
Audi is celebrating its sponsorship of Tottenham Hotspur with ‘Dare to be Different’, a campaign that shows the two brands coming together in a humorous twist on “run-of-the-mill” sponsorship >>
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12/08/2018
Ideal Boilers Kick Off WBA Shirt Sponsorship With Integrated Activation Led By Boiler Man Mascot
Ideal Boilers, the shirt sponsor of EFL Championship club West Bromwich Albion, kicked off its new official partner status with a multi-platform new season campaign fronted by the debut of >>
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12/09/2017
POCOG Launches New Multi-Platform Winter Olympics Online Ticket Sales Campaign
The Pyeongchang Organising Committee (POCOG) has launched the second phase of its multi-platform 2018 Winter Olympic ticket campaign – opening up online sales to next year’s Games. The >>
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