Mars Owned M&M’s Launch ‘Almost Champions’ Campaign For Super Bowl LVIII

Teaming up with agency BBDO New York, the Mars owned candy brand M&M’s released its Super Bowl LVIII campaign on 6 February – a week ahead of the Big Game – called ‘Almost Champions’. The spearhead spot stars actress Scarlett Johansson (who has never won an Oscar) alongside NFL legends Dan Marino, Terrell Owens and… Continue reading Mars Owned M&M’s Launch ‘Almost Champions’ Campaign For Super Bowl LVIII

Mars Hypes Fans Ahead Of NFL Season With Return Of Snickers ‘Rookie Mistake Of The Year’

On 6 September, a day head of the start of the 2022/3 NFL season, Snickers rolled out a new iteration of its ongoing US ‘Rookie Mistake Of The Year’ activation programme with creative fronted by player ambassadors Stefon Diggs and Najee Harris.   Through the regular season, the Mars owned ‘Official Chocolate Bar Sponsor of… Continue reading Mars Hypes Fans Ahead Of NFL Season With Return Of Snickers ‘Rookie Mistake Of The Year’

Snickers’ England Football Euro 2022 Activation Tells Lioness Critics To Go ‘Full Fan’

Snickers, the official chocolate bar of England Football, leveraged the partnership around UEFA Euro 2022 through a campaign revolving around telling critics of the Lionesses that they are not ‘Full Fans’.   The confectionary brand’s marketers worked with creative agency The&Partnership on an activation which seeks to drive genuine support for the team through the tournament… Continue reading Snickers’ England Football Euro 2022 Activation Tells Lioness Critics To Go ‘Full Fan’

NASCAR & Joe Gibbs Racing Ask If Kyle Busch Can Count Skittles Faster Than Kid Reporter?

A new activation by NASCAR sponsor Skittles saw the confectionary company’s kid reporter Lacey Caroline square off against driver Kyle Busch to see who can count the most Skittles in 30 seconds in a campaign called ‘NASCAR Candy Challenge’.   The social spot launched on both the team and the brand’s social channels on 4… Continue reading NASCAR & Joe Gibbs Racing Ask If Kyle Busch Can Count Skittles Faster Than Kid Reporter?

Maltesers ‘Light Side’ Spots Win Channel 4’s ‘Superhumans Wanted’ Paralympic Airtime Prize

To coincide with the start of the Paralympics, Mars is rolling out a new Maltesers campaign that champions diversity and disability and leverages the £1m of free advertising that it won when it scooped Channel 4’s ‘Superhumans Wanted’ prize.   Running under the brand’s ongoing ‘Look On The Light Side’ idea, a set of three… Continue reading Maltesers ‘Light Side’ Spots Win Channel 4’s ‘Superhumans Wanted’ Paralympic Airtime Prize

Mars Returns To #Believe For Its Integrated Euro 2016 England/FA Activation

Mars is asking fans to #Believe as its leverages its partnership with The FA through a new multi-channel campaign to help generate support ahead of Euro 2016.   Led by a 60-second TV spot – which spearheads a £5m media investment that also spans cinema, radio and digital marketing – the campaign includes an on-pack… Continue reading Mars Returns To #Believe For Its Integrated Euro 2016 England/FA Activation