Following signing a multi-year official corporate partnership with the NCAA earlier in the month, The Home Depot leveraged its new rights around the 2024 NCAA Division 1 Men’s and Women’s March Madness through a Shaquille O’Neal fronted, multichannel ‘How To’ campaign which combines the tournament fandom with the satisfaction of DIY during the retailer’s most… Continue reading The Home Depot Builds NCAA Alliance & Teams Up With Shaq For Unique ‘How To March Madness’ DIY Tips
Tag: March Madness
Primary Partner Capital One Goes ‘March Mad’ With Barkley’s Blimp, Magic Johnson’s Mini-Mart & A Dionne Warwick Tournament Anthem
NCAA corporate champion Capital One is back with a multiplatform activation that puts the ‘mad’ into March Madness with a marketing blitz once again fronted by ambassadors Charles Barkley, Samuel L Jackson, Spike Lee, Magic Johnson, Jennifer Garner and Jim Nantz and which this year includes a special guest appearance from Dionne Warwick. The campaign… Continue reading Primary Partner Capital One Goes ‘March Mad’ With Barkley’s Blimp, Magic Johnson’s Mini-Mart & A Dionne Warwick Tournament Anthem
AT&T Teams UP With College & NBA Hoops Stars to ‘Connect To The Madness’ To Leverage NCAA Partnership
Leveraging its sponsorship rights, AT&T brings a strong team of current and former NBA and WNBA stars (who all played at university) alongside a line-up of current collegiate stars for a NCAA 2024 March Madness campaign called ‘Connect To The Madness’ to demonstrate that it offers personalized plans to fit anyone and everyone’s needs. Teaming… Continue reading AT&T Teams UP With College & NBA Hoops Stars to ‘Connect To The Madness’ To Leverage NCAA Partnership
Pepsi Leverage March Madness Brackets Via ‘Zero Right’ Challenge With AI (Alan Iverson)
Every year millions of Americans fill out March Madness brackets and very, very few get them right. So Pepsi chose to leverage the 2024 college hoops tournament by seeing whether AI could do a better job…..Allen Iverson that is. This integrated, bracket led campaign both pokes fun at the lengths people go to in order… Continue reading Pepsi Leverage March Madness Brackets Via ‘Zero Right’ Challenge With AI (Alan Iverson)
Liquid Death Canned Water ‘Hoops Head’ Sees Jalen Green Play Basketball With Severed Head
Canned water brand Liquid Death teamed up with Houston Rockets’ Jalen Green for a typically macabre marketing stunt based around playing basketball with a severed head and a Hoop Head branded ball giveaway. The brand linked with shooting guard Green, who is also a Liquid Death investor, for a gratuitously gnarly campaign spearheaded by… Continue reading Liquid Death Canned Water ‘Hoops Head’ Sees Jalen Green Play Basketball With Severed Head
Twisted Tea Drops ‘VasectomUndies’ In NCAA March Madness Marketing Stunt
According to multiple healthcare studies, the USA sees a 30% spike in vasectomy operations during March largely driven by men aiming to time their recovery to coincide with NCAA March Madness. So Twisted Tea Hard Iced Tea launched ‘Twisted Tea VasectomUndies’ – boxer shorts with a pair of strategically placed pouches to hold two… Continue reading Twisted Tea Drops ‘VasectomUndies’ In NCAA March Madness Marketing Stunt
Coors Light Offers Beer-Flavoured ‘Coors-icle’ Lollies To Calm Nervous Basketball Fans
Coors Light aims to help NCAA March Madness fans to keep their cool during the 2023 tournament season with limited edition beer-flavoured ice pops titled ‘Coors-icle’. The Molson Coors owned beer brand brought its long-standing ‘chill’ positioning to life by distributing the first batch of its hoops-linked, refreshing icy products ahead of the start… Continue reading Coors Light Offers Beer-Flavoured ‘Coors-icle’ Lollies To Calm Nervous Basketball Fans
Buick’ #SeeHerGreatness March Madness Campaign Challenges Sports Fans to ‘Watch Me’
NCAA partner Buick’s 2023 March Madness activation brings to life the brand’s commitment to investing in an equal number of paid ads in the men’s and women’s tournaments by building on its existing ‘See Her Greatness’ women’s sports platform and challenging hoops fans to ‘Watch Me’ through integrated content starring a team of five female… Continue reading Buick’ #SeeHerGreatness March Madness Campaign Challenges Sports Fans to ‘Watch Me’
March Madness Sponsor Great Clips Teams Up With Hoops Stars Matthew Mayer, Caroline Ducharme & Wally Szczerbiak For ‘Go Hats Off’
In the first week of March, ahead of the start of the NCAA’s Division 1 college hoops tournament, Great Clips – the official hair salon of March Madness – activated its sponsorship by urging fans to ‘Go Hats Off’. The multi-stage campaign span college athlete NIL tie-ups, with ad content and a sweepstakes fronted by Illinois forward Matthew… Continue reading March Madness Sponsor Great Clips Teams Up With Hoops Stars Matthew Mayer, Caroline Ducharme & Wally Szczerbiak For ‘Go Hats Off’
Nissan Refreshes ‘Road 2’ Multi-Channel Campaign To Leverage NCAA March Madness Tie-Up
Nissan, an official sponsor of the NCAA March Madness, refreshed its ‘Road 2’ activation for the 2023 college basketball tournaments with integrated creative fronted by a team of athlete ambassadors, 16 college mascots, plus the automaker’s US fleet spearheaded by its Nissan ARIYA (the competitions’ official EV). The strategic objective of the activation, developed… Continue reading Nissan Refreshes ‘Road 2’ Multi-Channel Campaign To Leverage NCAA March Madness Tie-Up
Powerade Teams Up With NBA Star Ja Morant To Go ‘From Underestimated To Undeniable’
Following on from its recent reformulation and rebrand, Coca-Cola owned Powerade teamed up with NBA star and athlete ambassador Ja Morant on an ambitious US campaign aimed at overhauling its sports drink category competitors – including runaway market leader Gatorade and rising rival BodyArmour. Powerade’s biggest US marketing burst to date sees the Memphis… Continue reading Powerade Teams Up With NBA Star Ja Morant To Go ‘From Underestimated To Undeniable’
ESPN Launches ‘Go With Your Gut’ Campaign To Leverage NCAA March Madness
As millions of Americans – from prediction novices to hard core hoops fans – begin to fill in their brackets and cross their fingers ahead of NCAA March Madness, ESPN encourages them to trust their instincts with a college basketball campaign called ‘Go With Your Gut’. Each year, hoops fans and college graduates turn… Continue reading ESPN Launches ‘Go With Your Gut’ Campaign To Leverage NCAA March Madness
