Cadbury is rolling out a second iteration of its ‘Worldwide Hide’ Easter marketing push – a virtual egg hunt which enables people to hide an egg and then share a personalised clue about its digital whereabouts to help a loved one locate it – and the 2022 campaign includes a strand leveraging the Mondelez International… Continue reading Cadbury’s Easter Egg ‘Worldwide Hide’ Returns In Physical & Virtual Strands Plus A Partnership With Manchester United FC
Tag: Manchester
Nissan & Its Formula E Team Activate Man City Partnership In ‘Feel Electric’ Live Light Stunt
Centred around a self-described ‘never been done before’ electric visual stunt with one of its Formula E cars, Nissan leveraged its Manchester City FC sponsorship to promote its electric range in a real-time marketing stunt running under its current ‘Feel Electric platform. The November live experience, which was developed with agency Dark Horses and… Continue reading Nissan & Its Formula E Team Activate Man City Partnership In ‘Feel Electric’ Live Light Stunt
Co-Op Livestreams The Manchester Great CityGames For 2nd Screens
The Co-operative Bank activated its sponsorship rights at the Great CityGames with a livestream to offer viewers a unique and innovative viewing experience. The banking outfit worked with social media agency myclever to second screen Manchester’s Great CityGames The project streamed broadcast-quality content of the event to the bank’s Facebook page – coordinating simultaneous… Continue reading Co-Op Livestreams The Manchester Great CityGames For 2nd Screens
Man Utd/Google+ Offer Fans Virtual ‘Front Row’ Seats
Manchester United seem to need all the support they can get at the moment and the club’s latest link up with Google+ could offer an extra boost as 11 lucky fans are offered a chance to cheer the side on against Liverpool from a virtual ‘Front Row’ seat. The mechanic connects the fans via… Continue reading Man Utd/Google+ Offer Fans Virtual ‘Front Row’ Seats
Comparethemarket/Barlow Link Album Launch & Corrie Sponsorship Anniversary
In one of the more unlikely alliances of the year, the Comparethemarket meerkats have partnered with Gary Barlow to celebrate the insurer’s one year anniversary of its Coronation Street sponsorship and to promote the Take That front man’s new album release. Musician and X Factor judge Barlow duets with chief meerkat Aleksandr Orlov to… Continue reading Comparethemarket/Barlow Link Album Launch & Corrie Sponsorship Anniversary
Betfair Presents Man Utd Player Live Social Q&A
Betfair used social media to leverage their Manchester United sponsorship rights and reach as many consumers as possible through a live player question and answer session on the brand’s Facebook page. When granted a precious few hours access to some of the team’s star players ion January, the bookie brand made the most of… Continue reading Betfair Presents Man Utd Player Live Social Q&A
MAG & Brother Back Halle’s Adopt-A-Player CSR Scheme
In 2011 Manchester Airports Group (MAG) worked closely with the local Hallé Orchestra and venue Bridgewater Hall on the Halle ‘Adopt a player’ programme. This education initiative enables children, mainly from inner-city primary schools, to attend a Hallé concert at The Bridgewater Hall and to take part in a creative music project connected to… Continue reading MAG & Brother Back Halle’s Adopt-A-Player CSR Scheme
