Early April saw German remote access, connectivity and support tech provider TeamViewer link up with global sports partners Manchester United FC and the Mercedes-AMG PETRONAS Formula One Team to launch an initiative to inspire more women into sports technology called ‘SheSportTech‘. Objective The project seeks to bring to life TeamViewer (and its partners’) belief that… Continue reading TeamViewer Links With Man Utd, Mercedes-AMG F1 & We Are Fearless To Champion Women In Sports Tech Via ‘SheSportTech’
Tag: Manchester United
A World United – DHL & Manchester United
DHL leveraged its Manchester United FC partnership through its ‘A World United’ platform between August 2020 and May 2021 to connect fans digitally to the club they loved during a period when many were isolated due to the pandemic by building a virtual Old Trafford, inviting fans to take a digital seat and then running… Continue reading A World United – DHL & Manchester United
Burberry, The Face, The National Literacy Trust & Marcus Rashford Team Up For ‘Dreamscapes’ Community Mural & Zine Art Project
In February 2022, fashion house Burberry, style magazine The Face, The National Literacy Trust and Manchester United’s Marcus Rashford teamed up with pupils of a North London Primary School on an art-led storytelling project in Tottenham which aimed to make children the heroes of their own stories centred on a giant mural called ‘Dreamscapes’ supported… Continue reading Burberry, The Face, The National Literacy Trust & Marcus Rashford Team Up For ‘Dreamscapes’ Community Mural & Zine Art Project
Man Utd & Shirt Sponsor TeamViewer Recognise & Reward ‘Frontline Heroes’ Via AR Matchday Experience
Manchester United FC and shirt sponsor TeamViewer dedicated December’s Premier League game against Arsenal at Old Trafford to frontline workers to recognise and reward their bravery, commitment and effort during the pandemic. Initially fans were invited to nominate their frontline heroes for recognition via a straightforward online mechanic and then a trio were chosen… Continue reading Man Utd & Shirt Sponsor TeamViewer Recognise & Reward ‘Frontline Heroes’ Via AR Matchday Experience
Frontline Heroes – TeamViewer & Manchester United
Manchester United FC shirt sponsor TeamViewer teamed up with the club to recognise and reward some of the pandemic ‘Frontline Heroes’ through a digital-first (web and social) contest with those nominated invited as VIP guests to December’s Premier League game against Arsenal at Old Trafford and three of them also benefiting from a unique augmented… Continue reading Frontline Heroes – TeamViewer & Manchester United
Nike Marks Marcus Rashford’s Birthday, MBE & New Deal Via ‘Button Lane Football Pitch’
To coincide with the England and Manchester star’s 24th birthday and a new multi-year sportswear brand partnership, Nike saluted Marcus Rashford by unveiling a new football pitch and matching mural at his former primary school – Button Lane in Whythenshaw (South Manchester). Officially opened on 3 November, the player led activation continues Nike’s existing… Continue reading Nike Marks Marcus Rashford’s Birthday, MBE & New Deal Via ‘Button Lane Football Pitch’
Marcus Rashford & Pan Macmillan Join BT ‘Hope United’ For Booked Led Eductaion Campaign Championing Multicultural Britain
Multiculturism is what puts the ‘Great’ into Great Britain according to a new film promoting a book-based educational strand of BT’s ‘Hope United’ initiative fronted by Marcus Rashford and backed by publisher Pan Macmillan. The goal of BT’s ongoing ‘Hope United’ project is to fight against racism and online hate and this episode claims… Continue reading Marcus Rashford & Pan Macmillan Join BT ‘Hope United’ For Booked Led Eductaion Campaign Championing Multicultural Britain
Google & Rashford Ask Searching Questions, Celebrate Curiosity & Deepen Understanding
Google teamed up with footballer and social campaigner Marcus Rashford to ask some of life’s biggest questions in the latest wave of its ‘Search On’ UK campaign celebrating the power of curiosity. Developed in harness with agency Uncommon, the search giant’s campaign invites viewers to explore the world around them by asking questions about… Continue reading Google & Rashford Ask Searching Questions, Celebrate Curiosity & Deepen Understanding
SPORTbible Welcomes Ronaldo’s Return To Man Utd By Mimicking Rival City’s Famous Carlos Tevez Billboard
Social sports publisher SPORTbible marked Cristiano Ronaldo’s move back to Manchester United with a giant billboard in Manchester Piccadilly train station aping the creative approach and copy of rival Manchester City’s infamous 2009 Carlos Tevez poster. The outdoor poster ran in United’s signature red, showed Ronaldo celebrating and carried the simple copy line ‘Welcome… Continue reading SPORTbible Welcomes Ronaldo’s Return To Man Utd By Mimicking Rival City’s Famous Carlos Tevez Billboard
Nike Honours Cristiano Ronaldo Via Film, Madeira Football Field Refurb & New Boots
Nike honoured athlete ambassador Cristiano Ronaldo’s latest career milestones through a multi-strand ‘Greatness Starts With A Goal’ campaign which spanned social media content and the renovation of a community football pitch on the island of Madeira where the Portuguese soccer star was born 36 years ago. Marking the Portugal skipper’s new status as the… Continue reading Nike Honours Cristiano Ronaldo Via Film, Madeira Football Field Refurb & New Boots
TeamViewer & Man Utd’s ‘Push New Boundaries’ Film To Unveil Next Principal Shirt Sponsorship
To unveil their new principal shirt partnership,
Man Utd Launch Own Channel Digital Promotional Campaign For #ILOVEUNITED USA
Manchester United have launched a digital campaign to promote the latest #ILOVEUNITED virtual fan event – this time in the USA – which will be broadcast online on 28 February ahead of the club’s Premier League match against Chelsea. The livestream brings together Utd supporters around the world and this iteration will focus on… Continue reading Man Utd Launch Own Channel Digital Promotional Campaign For #ILOVEUNITED USA
