Adidas and Manchester United FC launched the club’s 2022/23 away kit on its promotional tour of Australia immediately ahead of a pre-season friendly against Premier League rivals Crystal Palace at Melbourne’s MCG with a mass event, transport stunt and upside down dressing room recreation. All set for game ✌️ Down Under #MUFC || #MUTOUR22… Continue reading Man Utd & Adidas 2022/23 Away Kit ‘Upside Down / Melbourne Tram’ Launch On Tour ‘Down Under’
Tag: Man Utd
Adidas & Man Utd Launch Black & White Striped Third Kit Via Beckham Post & Offbeat Film Series
8 September saw Manchester United kit supplier Adidas roll out the launch campaign for the club’s black and white striped third kit led by an Instagram post by club icon David Beckham and followed up by further social content including a duo of offbeat videos. Former Unted winger, Class Of 95 star and England… Continue reading Adidas & Man Utd Launch Black & White Striped Third Kit Via Beckham Post & Offbeat Film Series
Man United & New Partner Cadbury Team Up With Age UK To Raise Awareness Of Loneliness
Late February saw Manchester United and new sponsor Cadbury team up with Age UK to promote the confectionary brand’s ongoing ‘Donate Your Words’ campaign through a cause initiative which highlights the issue of old age loneliness in Britain. The idea is to boost awareness of the issue of loneliness which affects hundreds of thousands… Continue reading Man United & New Partner Cadbury Team Up With Age UK To Raise Awareness Of Loneliness
Online ‘Hat Red’ Video Launches Man Utd’s #AllRedAllEqual Diversity Drive
Mid April saw Manchester United Football Club launched a diversity drive called ‘Hat Red’ running under its umbrella #AllRedAllEqual initiative which commits the club, its players and its fans to equality, diversity and inclusion. As part of Man Utd’s drive to make progress in this area, the club launched a ‘HAT RED’ campaign that… Continue reading Online ‘Hat Red’ Video Launches Man Utd’s #AllRedAllEqual Diversity Drive
Apollo Tyres Leverages Man Utd Partnership Via #EarnTheJersey Game-Led Augmented Reality App
Apollo Tyres activates its Manchester United multi-market sponsorship with an augmented reality gaming app called #EarnTheJersey. The Indian headquartered brand celebrates its status as Man Utd’s official worldwide tyre partner with a mobile/digital gaming initiative based around scanning and swiping the brand’s logo to win signed club shirts. The #EarnTheJersey app leverages the… Continue reading Apollo Tyres Leverages Man Utd Partnership Via #EarnTheJersey Game-Led Augmented Reality App
Man Utd & Rooney’s ‘Logan / Wolverine’ Promo Activates 20th Century Fox Film Partnership
Mid February sees the launch of the latest film-focused partnership between Manchester United and 20th Century Fox promoting Marvel’s latest movie ‘Logan’ A reworked version of the film’s flagship trailer sees the football club liken its all-time top scorer Wayne Rooney to the Marvel hero Wolverine. The spot draws parallels between the England and the… Continue reading Man Utd & Rooney’s ‘Logan / Wolverine’ Promo Activates 20th Century Fox Film Partnership
Man Utd #Pogback Links With Sponsors Chevy, Adidas & EA To Showcase Soccer Signing Strategy
At £89m, the Paul Pogba to Manchester United deal was the priciest and highest profile transfer of the offseason and no blockbuster soccer signing has seen more co-ordinated social media marketing collaboration between club, player, shirt sponsor and kit partner. The player himself spent the first half of the summer fronting his boot brand… Continue reading Man Utd #Pogback Links With Sponsors Chevy, Adidas & EA To Showcase Soccer Signing Strategy
Chevy’s End-Of-Season Webfilm ‘Utd Crossbar Challenge’
As the Premier League season drew to a close, Man Utd shirt sponsor Chevrolet ended its first year in harness with the club by rolling out a new aspect of its ongoing #AskManUtd conversation (on its Chevrolet FC digital football platform) called ‘Crossbar Challenge’. Launched on 27 May on Chevy’s YouTube channel, the US… Continue reading Chevy’s End-Of-Season Webfilm ‘Utd Crossbar Challenge’
Man Utd’s Season-End Sponsor Work: The Activation Driving Football’s 1st $1bn Brand
As Manchester United regains its top spot as the world’s most valuable football club and the first billion-dollar soccer brand ($1.2bn according to the Brand Finance Football 50), we look at some of the sponsorship activation that lies behind the club’s enduring financial power. This valuation resurgence, despite two silverware-free seasons, illustrates the club’s… Continue reading Man Utd’s Season-End Sponsor Work: The Activation Driving Football’s 1st $1bn Brand
Mofilm’s 2.59@OldTrafford Activates Chevy/ManU Deal
Chevrolet has marked the announcement of its new Manchester United partnership with a fan-created short film competition in partnership with Mofilm called 2:59@Old Trafford. The idea behind the consumer-created initiative is for supporters to make short, 60-second videos that that capture the excitement and traditions of that last minute before kickoff. The brand… Continue reading Mofilm’s 2.59@OldTrafford Activates Chevy/ManU Deal
