Woolworths activated its partnership with Netball Australia in March through an initiative called ‘Pick Fresh, Play Fresh’ based around a digital engagement hub with interactive gaming-style experiences aimed at educating young Aussie netballers about the role of nutrition in sport. The online bug uses familiar gaming visuals and concepts – including ‘like badges’, personalised… Continue reading Woolworths & Komo Tech Build Gaming Hub To Help Aussie Netball Kids ‘Pick Fresh, Play Fresh’
Tag: M&C Saatchi Sport & Entertainment
Baggy Green Tour – Commonwealth Bank & Cricket Australia
CommBank simultaneously leveraged its partnership with Cricket Australia and raised funds for victims of Australia’s tragic bushfires through its national ‘Baggy Green Tour’ which took Shane Warne’s auctioned cricket cap around the country to raise further recovery funds before donating it permanently to the Bradman Museum. Territory: Australia Agency: M&C Saatchi Sport &… Continue reading Baggy Green Tour – Commonwealth Bank & Cricket Australia
Jenas Fronts Coke & StreetGames ‘Ball Games Allowed’ Supporting Kids Via Premier League Tickets
Coca-Cola UK leveraged its Premier League partnership to support its alliance with youth charity StreetGames through a summer campaign called ‘Ball Games Allowed’ that aims to provide young people with greater access to football grounds and to coaches. The Coke campaign is fronted by former England and Spurs midfielder and current pundit Jermaine Jenas… Continue reading Jenas Fronts Coke & StreetGames ‘Ball Games Allowed’ Supporting Kids Via Premier League Tickets
