Inspiring Sports Marketing
May 18, 2022
Chicago Cubs’ Marquee Sports Network Wants Those Who Don’t Get It Yet To ‘Get It’
Marquee Sports Network, the official television network of the Chicago Cubs, extended its ‘We Get It’ campaign at the start of the 2022 Major League Baseball (MLB) season. >>
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May 11, 2022
DirecTV Promotes MLB Via Ghostbusters-Inspired Campaign With Baseball Legends A-Rod, Ortiz, Griffey Jr & Johnson
Late April saw DirecTV roll out a new campaign starring a team of Major League Baseball (MLB) greats – A-Rod, David Ortiz, Ken Griffey Jr and Randy Johnson – >>
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May 10, 2022
Cracker Jack Created ‘Cracker Jill’ To Champion Gender Equality In Sport & Leverage New MLB Season
Frito-Lay owned Cracker Jack rolled out a ‘Cracker Jill’ campaign championing women’s equality in sports which leveraged the 2022 Major League Baseball (MLB) season and the snack brand’s long-running >>
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Apr 13, 2022
MLB Official Cerveza Corona Runs Opening Day Ticket Giveaway On Twitter
Corona, the official beer of Major League Baseball (MLB), rolled out an Opening Day ticket giveaway on Twitter to build its social media following and to celebrate the start >>
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Apr 08, 2022
MLB’s Philadelphia Phillies Welcome Back Baseball With Copy-Free Simple-Image Billboards
The Philadelphia Phillies launched a new OOH campaign on 12 March, ahead of the start of the new Major League Baseball (MLB) season, which aimed to drive home the >>
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Mar 22, 2022
Papa John’s Leveraged MLB Labour Dispute Via Comic ‘Pre-Season Pizza Pro’ Recruitment Drive
Papa John’s, which became the Official Pizza of Major League Baseball (MLB) in 2016, launched a silly (yet simultaneously serious) promotion on 1 March which pitched a job proposition directly >>
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Feb 28, 2022
Atlanta Braves Become 1st MLB Franchise To Enter The Metaverse Via Digital Truist Park
On 15 February the Atlanta Braves launched a teaser campaign promoting its #DigitalTruistPark project which it trumpeted as ensuring that the team became the first Major League Baseball (MLB) >>
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Nov 04, 2021
loanDepot’s ‘Home Means Everything’ MLB Postseason Activation Raises $665K For Boys & Girls Clubs of America
LoanDepot, the Official Mortgage Provider of MLB and Presenting Sponsor of the ALCS and NLCS added a further $115,000 during the playoffs to the $550,000 it raised for the >>
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Nov 01, 2021
MLB & Twitter Team Up For #PostcardsFromHomePlate World Series Global Engagement
Major League Baseball (MLB) and social streaming partner Twitter emphasised the ‘World’ in a ‘World Series’ #PostcardsFromHomePlate initiative in which tweets from baseball fans in several languages were converted into >>
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Oct 29, 2021
‘Tom Brady Wants A Trade’ Rumour Starts With Crypto Trading Platform FTX Campaign
With football season in full swing and the NFL trade deadline approach, mid-October saw a lot of teams seeking to upgrade their quarterback making the latest commercial from crypto >>
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