New PUMA ambassador and World Chess Champion Magnus Carlsen shared his motivation and inspiration in a new wave of work within the sportswear brand’s ongoing, global ‘Only See Great’ brand campaign. The campaign is spearheaded by a hero spot in which the Norwegian chess super star speaks about what drives him to remain at… Continue reading New PUMA Ambassador Magnus Carlsen Stars In The Brand’s Latest ‘Only See Great’ Film
Tag: Magnus Carlsen
Mastercard Moves Into Chess Via Magnus Carlsen Tie-Up & Meltwater Champions Chess Tour Priceless Experiences
Mastercard made its first marketing foray into the chess space in September when it unveiled current World Champion Magnus Carlsen (the game’s highest-rated player of all time) as a new global brand ambassador as well as an official partnership with the Meltwater Champions Chess Tour. The partnership was amplified through a social and PR… Continue reading Mastercard Moves Into Chess Via Magnus Carlsen Tie-Up & Meltwater Champions Chess Tour Priceless Experiences
World Chess & Weil Of Pentagram Play ‘Chess Notes’: The Sound Of FIDE’s World Chess Champs
To leverage and celebrate the 2018 FIDE World Chess Championships, tournament rights holder World Chess has partnered with celebrated designer Daniel Weil of Pentagram to create the official sound of chess via an initiative called ‘Chess Notes’. Award-winning designer Daniel Weil, who has been creatively collaborating in the chess space since 2013, uses chess moves… Continue reading World Chess & Weil Of Pentagram Play ‘Chess Notes’: The Sound Of FIDE’s World Chess Champs
Pinkerton Leverages FIDE Tie-Up With Official Anti-Cheating World Chess Championship Campaign
Mid November saw risk management specialist Pinkerton leverage its partnership with the Fédération Internationale des Echecs / the World Chess Federation (FIDE) with an initiative demonstrating its status as the official anti-cheating partner of the 2018 World Chess Championships. The promotional campaign around the deal included PR, digital and social content based around blending… Continue reading Pinkerton Leverages FIDE Tie-Up With Official Anti-Cheating World Chess Championship Campaign
