The athlete ambassador and Australian Open (AO) linked partnership between Kia and the Rafa Nadal Foundation (RNF) aims to make tennis more accessible for the next generation of players and January 2023 saw the car company launch a fresh iteration of its Kia Clubhouse program called ‘Kia Clubhouse’. Developed with passions agency M&C Saatchi… Continue reading Kia Leverages AO & Rafa Nadal Foundation Tie-Ups With Kia Clubhouse: Melbourne’
Tag: M And C Saatchi Sport and Entertainment
Barclays Community Footie Fund Gives Manc Girls Club Game-Changing New Football Facilities
UK financial giant Barclays teamed up with football ambassadors Ian Wright and Kelly Smith for a spot of plastering and painting at Cheetham Hill Sports Club’s new girls’ changing facilities in Manchester as part of the ongoing, Barclays Community Football Fund’s (BCFF) nationwide mission to make football more inclusive to under-represented groups – particularly girls. The… Continue reading Barclays Community Footie Fund Gives Manc Girls Club Game-Changing New Football Facilities
O2’s ‘Red Roses: An England Rugby Dream’ Leverages England Rugby Partnership Around The Women’s Rugby World Cup
Seeking to shine the spotlight on the world’s top ranked women’s international rugby union side England, Rugby Football Association (RFU) primary partner O2 rolled out an integrated, multi-channel campaign titled ‘Red Roses: An England Rugby Dream’ ahead of the 2021 Rugby World Cup. Working in harness with creative agency VCCP London and M&C Saatchi… Continue reading O2’s ‘Red Roses: An England Rugby Dream’ Leverages England Rugby Partnership Around The Women’s Rugby World Cup
Arsenal & England Legend Ian Wright Fronts Launch Campaign For Barclays ‘It All Starts With A Chance’
In the second half of June, UK bank Barclays launched a fresh wave of work backing its commitment to ensuring girls in England have equal access to football as boys with a campaign called ‘It All Starts With A Chance’ fronted by former Arsenal and England forward Ian Wright. The campaign, which saw Barclays’… Continue reading Arsenal & England Legend Ian Wright Fronts Launch Campaign For Barclays ‘It All Starts With A Chance’
Ian Wright Promotes Speedflow Boots In Adidas UK’s ‘Master Of Speedfulness’ Social Campaign
Former England and Arsenal striker Ian Wright stars in a new social media campaign from Adidas UK called ‘Master Of Speedfulness’ which promotes the German sportswear brand’s new adidas’s X Speedflow boots. Launched on 26 August, the legendary attacker turned football pundit fronts a new film in which he imparts his wisdom on how… Continue reading Ian Wright Promotes Speedflow Boots In Adidas UK’s ‘Master Of Speedfulness’ Social Campaign
Dreams & Ambassadors Jawad & Whiley Launch Paralympic GB ‘Winning Bedtime Routine’ Campaign
With under 100 sleeps to go before 2020 Tokyo Paralympics, UK bed retailer Dreams launched a new campaign built around athlete bedtime routines and fronted by two new ParalympicGB ambassadors – Ali Jawad and Jordanne Whiley – which activated its partnership with team ParalympicGB ahead of the Games. The activation was based around Dreams… Continue reading Dreams & Ambassadors Jawad & Whiley Launch Paralympic GB ‘Winning Bedtime Routine’ Campaign
