Tag: Lyon

UEFA Partner PepsiCo’s Lays & Gatorade Roll Out Game Changing Women’s UCL Final Activations

Two of UEFA partner PepsiCo’s leading snack and beverage brands – Lays and Gatorade – linked on a series of equal opportunities for deserving communities focused grassroots activations to leverage their sponsorship rights around the 2022 Women’s Champions League Final in Turin (Italy) on 21 May between FC Barcelona and Lyon.   Continuing parent company… Continue reading UEFA Partner PepsiCo’s Lays & Gatorade Roll Out Game Changing Women’s UCL Final Activations

Olympique Lyonnais Rolls Out ‘Magical’ Vine-Led Kit Launch

Lyon’s latest kit launch for its new 2015/16 strip is simply magical – at least that’s what the launch campaign’s series of Vines would suggest.   The French side and its kit supplier Adidas have rolled out a subtle launch campaign led by a set of short films – each a quick video snippet featuring… Continue reading Olympique Lyonnais Rolls Out ‘Magical’ Vine-Led Kit Launch