Nike & Louis Vuitton Turn To Sotheby’s To Auction Limited Edition Collab Kicks

Nike and Louis Vuitton have teamed up to craft and release 200 pairs of limited edition Air Force 1’s designed by Virgil Abloh which will be auctioned off at Sotheby’s.   The sneakers are made from calf leather and combine Louis Vuttion’s signature prints and logos with Nike’s.   View this post on Instagram A post… Continue reading Nike & Louis Vuitton Turn To Sotheby’s To Auction Limited Edition Collab Kicks

Equinox New Year ‘Life Is Luxury’ Fitness Campaign Flexes Visceral & Communal Elements Of Exercise

The self-styled luxury fitness company Equinox rolled out a new US brand campaign in January 2022 called ‘Life Is The Luxury’ which underscores the brand’s core messaging while simultaneously offering lessons learned during the pandemic.   Initially launched in the USA, Equinox’s ‘Life Is The Luxury’ focuses on driving home a set of key benefits… Continue reading Equinox New Year ‘Life Is Luxury’ Fitness Campaign Flexes Visceral & Communal Elements Of Exercise

Rolex Activates Australian Open Partnership Via Tennis Spot, Digital Content & Ambassadors Promoting Oyster Perpetual

In mid-January Rolex activated its Australian Open sponsorship through an integrated campaign spearheaded by a hero spot and supported by social content, on-court branding and event hospitality which reinforced the brand’s ‘excellence’ positioning and promoted the Oyster Perpetual.   The ‘Rolex and the Australian Open’ spot spanned TV and the brand’s online platforms and debuted… Continue reading Rolex Activates Australian Open Partnership Via Tennis Spot, Digital Content & Ambassadors Promoting Oyster Perpetual

Rolex Activates Official Australian Open Partnership Via Spot Championing Inspirational Legends

Rolex, the official timekeeper of the 2021 Australian Open, celebrates the 2021 tournament through a digital campaign led by a spearhead spot paying tribute to the tournament and to all the athletes and organisations who now, more than ever, continue to bring out the best in sport.   Launched on 7 February ahead of the… Continue reading Rolex Activates Official Australian Open Partnership Via Spot Championing Inspirational Legends

Luna Rossa Prada Pirelli’s ‘Challengers For Now’ Web Series Rolls Out Prior To 2021 America’s Cup

June and July saw the roll out of the first series of an original web series from the Luna Rossa Prada Pirelli Team called ‘Challengers for Now’.   The four-part online video season, created in collaboration with creative agency M&C Saatchi, debuted on the team’s own digital channels and was amplified socially by sponsors Pirelli… Continue reading Luna Rossa Prada Pirelli’s ‘Challengers For Now’ Web Series Rolls Out Prior To 2021 America’s Cup

Louis Vuitton Activates FIFA Partnership With World Cup Collection Fashion & Football Campaign

Louis Vuitton leveraged its FIFA partnership around the 2018 tournament through an integrated campaign promoting its limited edition 2018 FIFA World Cup Russia Collection.   Working with agency Psycho/PH, the opening phase of the campaign kicked off ahead of the tournament on 14 June with the roll out of a launch spot called ‘Let The… Continue reading Louis Vuitton Activates FIFA Partnership With World Cup Collection Fashion & Football Campaign

Tissot Activates RBS 6 Nations Sponsorship By Asking Rugby Union Fans To #RespectTheRef

Launched to leverage the kick off of the 2017 RBS 6 Nations Championship, Tissot’s ‘Respect The Ref’ campaign highlights and supports the game’s referees and their role in ensuring the sport continues to champion the value of ‘mutual respect’   Tissot, which has a long-standing commitment to rugby and has the Official Timekeeper of the… Continue reading Tissot Activates RBS 6 Nations Sponsorship By Asking Rugby Union Fans To #RespectTheRef

Audi Links With Me & My Golf Social Stars For ‘Night Golf’ Ad Echoing Audemars Piguet’s Ryder Cup Ambush

Audi UK teams up with ‘Me and My Golf’ social media stars Piers Ward and Andy Proudman for a new ‘Night Golf’ campaign promoting the vehicle hi-tech headlights.   PGA instructors Ward and Proudman, who founded Me and My Golf – the largest subscribed golf YouTube channel in the world and aims to bring its… Continue reading Audi Links With Me & My Golf Social Stars For ‘Night Golf’ Ad Echoing Audemars Piguet’s Ryder Cup Ambush

Rolex Activates At The Masters With ‘Golf History’ & ‘More Than A Game’ Spots

In addition to its guest (patron) VIP programme and its on-site presence both through on-course clocks and hospitality spaces, Rolex also activated its official sponsorship rights at The Masters 2016 with TV and digital work.   As part of its package the luxury watch brand has access to some of the exclusive spots in the… Continue reading Rolex Activates At The Masters With ‘Golf History’ & ‘More Than A Game’ Spots

Louis Vuitton Joins Rugby Conversation Via RWC Webb Ellis Trophy Travel Case

Louis Vuitton aligns itself with the rugby world through its first activation as an official Tuournament Provider of the Rugby World Cup led by luxury, branded travel case for the Webb Ellis Cup itself.   The French luxury leather goods brand aims to place itself into the tournament conversation when it agreed a commission to… Continue reading Louis Vuitton Joins Rugby Conversation Via RWC Webb Ellis Trophy Travel Case

Longines 3D TV Spot & Endorsers Lead French Open ‘Future Tennis Aces’

In addition to launching a special edition Roland Garros Chronograph, May sees Longines (the Official Timekeeper of the French Open 2015) launched its multi-faceted activation campaign with a new TV commercial.   The spot, which generated almost half a million YouTube views in its first two weeks, aims to highlight Longines’ commitment to supporting young… Continue reading Longines 3D TV Spot & Endorsers Lead French Open ‘Future Tennis Aces’

Omega Activates ‘Solar Impulse 2’ Eco Adventure Partnership

Watch giant Omega is activating its partnership with round-the globe sun-powered plane project ‘Solar Impulse’ with an eco-accented campaign that includes a live video feed from the aircraft’s cockpit.   Omega is broadcasting Solar Impulse 2’s historic journey across its international platforms revolving around a project-specific web hub.   Activation strands range from online films… Continue reading Omega Activates ‘Solar Impulse 2’ Eco Adventure Partnership