Nike Jordan continued to seek to inspire the next generation of sports stars in its latest ‘Beyond’ film which saw the sportswear brand off local French kids a chance to play hoops with some of the Nike-owned outfit’s elite basketball player ambassadors – including Michael Jordan. The campaign, created in harness with Uncommon Creative Studio,… Continue reading Disused Paris Bank Becomes A Basketball Court In Nike Jordan’s Latest ‘Beyond’ Film
Tag: Luka Dončić
Nike Jordan Brand Launches ‘The Luka 2 Lake Bled’ On A Court Floating In Lake Bled
On 16 September Nike’s Jordan sub-brand launch its latest ‘Luka 2 Lake Bled’ basketball sneaker by building a floating basketball court on Slovenia’s idyllic Lake Bled and then hosting a 3×3 hoops tournament which saw all the players wear the new kicks. The launch campaign, which also shone a spotlight on Slovenia as a stunning travel… Continue reading Nike Jordan Brand Launches ‘The Luka 2 Lake Bled’ On A Court Floating In Lake Bled
League Expands 75th Anniversary ‘NBA Lane’ Platform With Star-Studded Playoffs Ad
The NBA launched a new episode in its year-long 75th anniversary ‘NBA Lane’ campaign platform to promote the climax of the regular season and the start of the ‘Playoffs presented by Google Pixel’ through a spot called ‘NBA Lane Playoffs’. Featuring a host of hoops stars past and present including legends Reggie Miller and… Continue reading League Expands 75th Anniversary ‘NBA Lane’ Platform With Star-Studded Playoffs Ad
