The Lawn Tennis Association (LTA), the UK national governing body of tennis, launched a summer season, pre-Wimbledon ‘The Tennisables’ marketing push starring Emma Raducanu and Jack Draper which set out to inspire a new generation of kids to play the game and make tennis more engaging, accessible and fun. The integrated advertising and brand… Continue reading LTA Launches ‘The Tennisables’ To Get Next Generation Kids Playing Tennis
Tag: LTA
Vodafone, LTA & AELTC Expand ‘Play Your Way to Wimbledon’ To Include Adult & Disability Categories
Sponsor Vodafone teamed up with The Lawn Tennis Association (The LTA) and The All England Lawn Tennis Club (The AELTC) to expand the 2023 iteration of the ‘Play Your Way To Wimbledon’ initiative to include disability categories and additional adult events as well as the original juniors strand enabling more tennis lovers to experience a… Continue reading Vodafone, LTA & AELTC Expand ‘Play Your Way to Wimbledon’ To Include Adult & Disability Categories
LTA Leverages Wimbledon Tennis Fever By Launching Exclusive Content Series Called ‘Inspired By’
In late June and early July 2022 – leveraging The Championships, Wimbledon – The Lawn Tennis Association (LTA) launched a bespoke new digital series exclusively for LTA Advantage members called ‘Inspired By’. The LTA, the national governing body of tennis in Great Britain, piggybacked spiking tennis interest across the country around Wimbledon to drive… Continue reading LTA Leverages Wimbledon Tennis Fever By Launching Exclusive Content Series Called ‘Inspired By’
LTA Launches Integrated ‘Your Court Your Rules’ UK Tennis Participation Campaign
On 18 and 19 June, a few days ahead of the start of Wimbledon 2022, The LTA unveiled a summer campaign called ‘Your Court Your Rules’ which seeks to both challenge tennis perceptions whilst simultaneously driving participation. The campaign objective was to empower people across the UK to find tennis new opportunities and the… Continue reading LTA Launches Integrated ‘Your Court Your Rules’ UK Tennis Participation Campaign
Vodafone Serves Up New Partnership With Emma Raducanu Introduced Via ‘Play Your Way To Wimbledon’ Campaign
The start of March saw Vodafone team up with US Open champion Emma Raducanu in an endorser deal which sees the 19-year-old British tennis star become its grassroots tennis ambassador following the brand’s recent, multi-year deal tennis partnership with The Lawn Tennis Association (The LTA), Wimbledon and the All England Club (AELTC) as Official Connectivity… Continue reading Vodafone Serves Up New Partnership With Emma Raducanu Introduced Via ‘Play Your Way To Wimbledon’ Campaign
LTA (Re)Launches ‘Colour Holders’ Programme For All Players Who Have Ever Represented Britain
The first week of December saw The Lawn Tennis Association (LTA), the UK’s tennis national governing body, roll out a new ‘Colour Holders’ online initiative which sets out to acknowledge and celebrate players who have represented Great Britain at tennis. From the early 20th Century right up until the 1980s, all players representing Great… Continue reading LTA (Re)Launches ‘Colour Holders’ Programme For All Players Who Have Ever Represented Britain
LTA & National Lottery Pair Up For Paralympic ‘Ready To Win’ GB Wheelchair Tennis Film
On 18 August the Lawn Tennis Association (LTA) paired up with The National Lottery to roll out a short film celebrating Great Britain’s wheelchair tennis athletes ahead of the Tokyo 2020 Paralympics The video champions the country players and brings to life their training in the build-up to this year’s Paralympics and features two-time… Continue reading LTA & National Lottery Pair Up For Paralympic ‘Ready To Win’ GB Wheelchair Tennis Film
Chunkz Fronts Lawn Tennis Association’s Latest Rallying Call To Take Up Tennis Asks ‘U IN?’
UK tennis governing body The Lawn Tennis Association (LTA) asks ‘U IN?’ in its latest campaign launched ahead of Wimbledon and created by agency The&Partnership. Rolled out on 18 June, ‘U IN?’ is a rallying call-to-arms to people of all ages, sizes, cultures, and skills which urges them to get outside and play tennis… Continue reading Chunkz Fronts Lawn Tennis Association’s Latest Rallying Call To Take Up Tennis Asks ‘U IN?’
Hero Video LTA Launches New ‘#LTAYouth Level Up’ Programme To Boost UK Kids Tennis Participation & Skills
At the start of April, the Lawn Tennis Association (LTA) launched ‘Level Up’: a new junior programme aimed at bringing children aged 4-to-18 years old into tennis via enjoyable sessions designed to create ‘skills for life – on and off the court.’ The courses aim to develop a range of physical and neurological abilities… Continue reading Hero Video LTA Launches New ‘#LTAYouth Level Up’ Programme To Boost UK Kids Tennis Participation & Skills
Lawn Tennis Association Launches ‘Weather The Court’ Campaign To Encourage Winter Play
Launched on 7 December, the Lawn Tennis Association (LTA) and agency The&Partnership kicked off a new campaign and competition aiming to encourage people to be active and head to the courts this winter ‘Weather The Court’ rolled out to celebrate the reopening of the country’s courts and the return of tennis after the UK’s… Continue reading Lawn Tennis Association Launches ‘Weather The Court’ Campaign To Encourage Winter Play
LTA Launches Integrated, Inclusive ‘Play Your Way’ Campaign To Boost Summer Participation
‘Play Your Way’, the first wave of Lawn Tennis Association (LTA) work by the right’s holder’s recently appointed agency The & Partnership London, is a campaign seeking to encourage people from all walks of life and all abilities to pick up a racket this summer. Launched on 22 June, the objective of this drive… Continue reading LTA Launches Integrated, Inclusive ‘Play Your Way’ Campaign To Boost Summer Participation
LTA’s Integrated ‘Go Hit It’ Aims To Get More Brits Playing Tennis More Often
The Lawn Tennis Association (LTA) rolled out its first-ever brand campaign, called ‘Go Hit It’, as it aims to move tennis beyond its middle-class stereotype and boost tennis participation across the UK. Looking to build on the sport’s momentum following 2015’s historic Davis Cup by BNP Paribas win, the 20 May launch also leverages… Continue reading LTA’s Integrated ‘Go Hit It’ Aims To Get More Brits Playing Tennis More Often
