Indian athleisure wear brand Dollar leveraged its sponsorship of IPL side Rajasthan Royals through a multi-strand, season-long ‘Play Mode On’ campaign fronted by a team of five cricket stars. The multi-platform campaign, developed in harness with agency Lowe Lintas Kolkata (part of the MullenLowe Lintas Group), runs primarily online and in-stadium through the 2023… Continue reading Rajasthan Royals Kit Partner Dollar Promotes Athleisure Collection Via ‘Play On Mode’
Tag: Low Latency
Nike ‘Witness Greatness’ Commercial Celebrates LeBron James’s NB A All-Time Scoring Record
Pre-pared and deployed socially in real-time on the evening of 7 February as LeBorn James shot a nothing-but-net fadeaway jumper that saw him break the NBA’s all-time scoring record, Nike celebrated the most important athlete in its vast endorser stable with a spot titled ‘Witness Greatness’. The moment James surpassed Kareem Abdul-Jabbar’s seemingly unbreakable… Continue reading Nike ‘Witness Greatness’ Commercial Celebrates LeBron James’s NB A All-Time Scoring Record
TAB NZ Fuels Trans-Tasman Rugby Rivalry In ‘Which Side Of History Are You On’ Bledisloe Cup Campaign
Leveraging the 25 September second Bledisloe Cup match, TAB NZ fuelled the flames of the Rugby Australia and Rugby New Zealand rivalry to build excitement ahead of the event and custom by asking punters ‘Which Side Of History Are You On?’. Conceived in harness with creative agency Yarn, the comic campaign ramped up the trans-Tasman… Continue reading TAB NZ Fuels Trans-Tasman Rugby Rivalry In ‘Which Side Of History Are You On’ Bledisloe Cup Campaign
Nike (& Others) Celebrate Rafael Nadal’s Record Breaking Win With ‘Advantage Nadal’ Spot
From deuce to advantage, sportswear behemoth Nike marked the milestone victory of long-time athlete ambassador Rafael Nadal by rolling out an ‘Advantage Nadal’ social spot just minutes after the Spaniard won the Australian Open to notch up his 21st Grand Slam title – the most Grand Slams won by any male player. The sports apparel… Continue reading Nike (& Others) Celebrate Rafael Nadal’s Record Breaking Win With ‘Advantage Nadal’ Spot
NBA’s Brooklyn Nets Launches 3D ‘Netaverse’ Almost Live Virtual Games To Engage Fans
In the second week of January NBA franchise The Brooklyn Nets became the first elite professional hoops team to create its own virtual world – called, of course, the ‘Netaverse’. The Nets tested out its new and evolving ‘Netaverse’ virtual world almost-live game broadcast during its 15 January home game against the New Orleans… Continue reading NBA’s Brooklyn Nets Launches 3D ‘Netaverse’ Almost Live Virtual Games To Engage Fans
Peloton’s Humorous Low Latency Response To Sex & The City ‘And Just Like That…He’s Alive’
Following the shocking death of Chris Noth’s Mr Big character after collapsing after a Peloton workout in the opening episode of HBO Max’s ‘Sex and the City’ revival series ‘And Just Like That’, the high-tech fitness equipment brand responded with a humorous low latency social spot titled ‘And Just Like That…He’s Alive’. According to… Continue reading Peloton’s Humorous Low Latency Response To Sex & The City ‘And Just Like That…He’s Alive’
Menulog’s Integrated C9 Campaign Sees State Of Origin As ‘Origin Snackdown’ Text Battle
Australian food delivery app Menulog, a Channel 9 broadcast partner for the State of Origin series, launched an integrated campaign in early June which brings to life the Aussie sporting tradition of sledging. Marking its second year as an official broadcast sponsor, the campaign is led by a set of 20 contextual television ads… Continue reading Menulog’s Integrated C9 Campaign Sees State Of Origin As ‘Origin Snackdown’ Text Battle
Pringles European Euro 2020 Campaign Uses Real Time Reactions To Bring The Fun Back To Football
At the start of June, Pringles launched an integrated pan-European campaign to leverage spiking excitement around UEFA Euro 2020 which aims to put the ‘playful’ back into football after last season’s setbacks called ‘Keeping Football Fun’. The ‘Keeping Football Fun’ campaign, created by Grey London, comprises multiple assets including TV and VOD, social films,… Continue reading Pringles European Euro 2020 Campaign Uses Real Time Reactions To Bring The Fun Back To Football
Don’t Drink & Start A League – Heineken & UEFA Champions League
On 18 April 2021 a group of 12 leading European football clubs issued a statement unveiling their plans to form a breakaway Super League and just two days later the project had collapsed due to overwhelming anger and opposition and Heineken – a partner of the UEFA Champions League (which would likely have been damaged… Continue reading Don’t Drink & Start A League – Heineken & UEFA Champions League
Low Latency Nike ‘I Believe’ Social Spot Celebrates USWNT Women’s World Cup Victory
Within moments of winning the 2019 FIFA Women’s World Cup, Nike took to social media in praise of the victorious US Women’s National Team football team’s World Cup win against the Netherlands, making a short a highlights reel of their tournament alongside some stirring words of praise. The low latency, responsive social media activation… Continue reading Low Latency Nike ‘I Believe’ Social Spot Celebrates USWNT Women’s World Cup Victory
New Balance Celebrates Kawhi/Raptors NBA Title With Low Latency ‘Titles / Rings’ Social Creative
In their first season back in basketball New Balance scored with the NBA Finals MVP and celebrated Kawhi Leonard’s second ring win with a responsive, post-game campaign. Within hours of Kawhi Leonard leading the Toronto Raptors to their first ever NBA title, New Balance leveraged its endorser alliance with a celebratory, responsive campaign reworking… Continue reading New Balance Celebrates Kawhi/Raptors NBA Title With Low Latency ‘Titles / Rings’ Social Creative
Skechers/Puma Troll Nike’s Zion Shoe Disintegration Via ‘Just Blew It’ & ‘Wouldn’t Have Happened’ Posts
Following the week’s big injury to top college basketball super star Zion Williams seemingly caused by his Nike PG 2.5 sneaker splitting apart so publicly on court during the year’s highest profile NCAA hoops game between Duke and North Carolina, Zion's shoe: destroyedpic.twitter.com/LqQ2te0Jay — SportsCenter (@SportsCenter) February 21, 2019 sportswear rivals such as… Continue reading Skechers/Puma Troll Nike’s Zion Shoe Disintegration Via ‘Just Blew It’ & ‘Wouldn’t Have Happened’ Posts
