Tag Archives: London

Asics ‘Mind Race’ Asks Athletes Not To Exercise For A Week To Assess Mental Health Asics ‘Mind Race’ Asks Athletes Not To Exercise For A Week To Assess Mental Health

Asics ‘Mind Race’ Asks Athletes Not To Exercise For A Week To Assess Mental Health

Asics continued to flip the typical sports marketing approach with a research-led initiative called ‘Mind Race’ which asked athletes not to exercise for seven days so that the brand >>
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Gillette Brings Latest Razor To Life Via Giant 3D London Billboard Featuring Raheem Sterling Gillette Brings Latest Razor To Life Via Giant 3D London Billboard Featuring Raheem Sterling

Gillette Brings Latest Razor To Life Via Giant 3D London Billboard Featuring Raheem Sterling

Gillette became another brand to leverage the current 3D OOH trend in sports-related marketing when it took over the giant Piccadilly Lights advertising space in central London to launch its >>
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Cadbury’s Easter Egg ‘Worldwide Hide’ Returns In Physical & Virtual Strands Plus A Partnership With Manchester United FC Cadbury’s Easter Egg ‘Worldwide Hide’ Returns In Physical & Virtual Strands Plus A Partnership With Manchester United FC

Cadbury’s Easter Egg ‘Worldwide Hide’ Returns In Physical & Virtual Strands Plus A Partnership With Manchester United FC

Cadbury is rolling out a second iteration of its ‘Worldwide Hide’ Easter marketing push – a virtual egg hunt which enables people to hide an egg and then share >>
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Adidas Installs Female Sports Statues In London To Celebrate Changemakers & #SupportIsEverything Adidas Installs Female Sports Statues In London To Celebrate Changemakers & #SupportIsEverything

Adidas Installs Female Sports Statues In London To Celebrate Changemakers & #SupportIsEverything

In a further ambient, physical strand of its ‘Support Is Everything’ women’s sports bra collection saw Adidas install a set of eight statues of female changemakers to celebrate women >>
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Gymbox ‘100 Classes’ Quirky OOH Poster Campaign Celebrates Brand’s Unique Offering Gymbox ‘100 Classes’ Quirky OOH Poster Campaign Celebrates Brand’s Unique Offering

Gymbox ‘100 Classes’ Quirky OOH Poster Campaign Celebrates Brand’s Unique Offering

A self-styled, copy-based quirky out of home campaign in the UK called ‘100 Classes’ by Gymbox seeks to drive awareness and memberships through the New Year and reinforce its >>
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Arsenal & adidas Team Up For ‘No More Red’ Initiative Tackling London Youth Knife Crime Arsenal & adidas Team Up For ‘No More Red’ Initiative Tackling London Youth Knife Crime

Arsenal & adidas Team Up For ‘No More Red’ Initiative Tackling London Youth Knife Crime

Arsenal FC and kit partner Adidas teamed up in January for a community cause initiative called ‘No More Red’ aimed at tackling youth knife crime in London and preventing >>
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Swiss Running Brand On Launches Ambassador-Fronted, Recovery-Led ‘The Power of Pause’ Film Series Swiss Running Brand On Launches Ambassador-Fronted, Recovery-Led ‘The Power of Pause’ Film Series

Swiss Running Brand On Launches Ambassador-Fronted, Recovery-Led ‘The Power of Pause’ Film Series

A stunning film series from Swiss sport apparel and running brand On focusses on the power of pause – the moments between training and workouts – and how even >>
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Chelsea FC #LukWhosBack Fan Engagement Campaign Celebrates Lukaka Resigning Chelsea FC #LukWhosBack Fan Engagement Campaign Celebrates Lukaka Resigning

Chelsea FC #LukWhosBack Fan Engagement Campaign Celebrates Lukaka Resigning

On 12 August Chelsea FC rolled out a player-specific fan engagement campaign celebrating the resigning of striker Romalu Lukaka called #LukWhosBack.   The PR, social, digital and in-house TV >>
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ASICS Invites The World To ‘Feel The Uplift’ In New ‘Celebration Of Sport’ Collection Campaign ASICS Invites The World To ‘Feel The Uplift’ In New ‘Celebration Of Sport’ Collection Campaign

ASICS Invites The World To ‘Feel The Uplift’ In New ‘Celebration Of Sport’ Collection Campaign

Launched on 17 August, a fully integrated ASICS campaign called ‘Feel The Uplift’ promoted the sportswear brand’s latest ‘Celebration Of Sport’ collection.   Created by agency Chisel and shot >>
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American Express Wimbledon Activation Led By Andy Murray Fronted ‘Champions Rally’ AR Game American Express Wimbledon Activation Led By Andy Murray Fronted ‘Champions Rally’ AR Game

American Express Wimbledon Activation Led By Andy Murray Fronted ‘Champions Rally’ AR Game

American Express, the official payment partner of The Championships Wimbledon, invited fans to test their own racket skills from the comfort of their own homes via an augmented reality >>
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