In one of April’s most unlikely sportswear sneaker drops, Future Farm released what it described as ‘the world’s first, one-of-a-kind, vegan couture running shoe’ called the ‘Future Burger 4.0’. The plant-based, sustainable food brand’s limited edition trainers, designed by sneaker customiser and artist Matt B Customs, were created in a distinct cheeseburger colourway and… Continue reading Future Farm & Matt B Customs Fry Up Cheeseburger Running Trainers To Promote New Pant Based Vegan ‘Future Burger 4.0’
Tag: London Marathon
Tech Partner TCS Launches London Marathon App & Ads For First Mass/Virtual Combined Event
In the last week of September, global IT services giant TCS launched a campaign promoting its official 2021 Virgin Money London Marathon app to promote the brand, it’s race partnership and to drive app downloads through the iOS App Store and Google Play Store focusing on its role in the event’s ‘revolutionary approach’ to mass participation. The… Continue reading Tech Partner TCS Launches London Marathon App & Ads For First Mass/Virtual Combined Event
Virgin Money London Marathon Launches #WeRunTogether Campaign For Race’s Return To Traditional Format
On 25 August property owner London Marathon Events launched a campaign called ‘We Run Together’ to champion the return of the Virgin Money London Marathon to its traditional central London course on 3 October. The race organisers and sponsors Virgin Money rolled out ‘We Run Together’ as a celebration of the of the race… Continue reading Virgin Money London Marathon Launches #WeRunTogether Campaign For Race’s Return To Traditional Format
Nike ‘Mo: A Portrait Of Speed’ Leverages London Marathon & Promotes ZoomX Vaporfly NEXT%
Nike Running leveraged the 2019 Virgin Money London Marathon with work focused on endorser Sir Mo Farah that promoted the brand’s launch of its new Nike ZoomX Vaporfly NEXT%. Launched online on 24 April, ahead of the Sunday 28 April race, the campaign is led by a short film showcasing the power, speed and… Continue reading Nike ‘Mo: A Portrait Of Speed’ Leverages London Marathon & Promotes ZoomX Vaporfly NEXT%
Royals, Madam Tussauds & Virgin Money Link On Heads Together London Marathon Headband-Led Campaign
A seemingly unusual alliance between The Duke and Duchess of Cambridge and Prince Harry, Madame Tussauds, and Virgin Money has formed to promote a headband-led campaign for Heads Together – the Official Charity of the Year for the 2017 Virgin Money London Marathon. Heads Together aims to use its race status to make this… Continue reading Royals, Madam Tussauds & Virgin Money Link On Heads Together London Marathon Headband-Led Campaign
Lucozade Sport’s ‘Made To Move’ Instagram Charity Donation Incentivises London Marathon Runners
Lucozade Sport, the official hydration partner of the Virgin London Marathon, is rolling out a new competition for race participants offering them a chance to scoop £1000 for their chosen charity as part of the sports drink’s ongoing ‘Made to Move’ campaign. This new strand of the initiative sees Lucozade Sport ask runners to… Continue reading Lucozade Sport’s ‘Made To Move’ Instagram Charity Donation Incentivises London Marathon Runners
Adidas 26rs: Branded London Marathon Running Club
Inspired by the London Marathon, adidas 26rs aims to be more than just a marketing campaign. It’s also a participatory club, a community with a common goal – 26.2 miles. In addition to logo presence across a slew of London Marathon assets from runner number badges to the finish line banner (and plenty of… Continue reading Adidas 26rs: Branded London Marathon Running Club
RFID & Running: Verizon, Adidas & ASICS
Running has been an early adapter of tracking technologies – particularly long distances races. Both sports shoe brands and race sponsors (particularly telecoms companies and technology brands) have been using devices, such as Radio Frequency Identification (RFID) chips in wristbands and trainers to track performances live. Sponsors of smaller, local races, as well… Continue reading RFID & Running: Verizon, Adidas & ASICS
