It used to be about painting the town red, but Heineken is busy painting 150 London pubs in its corporate green as it activates the latest phase of its ongoing Celebrate London 2012 Olympic campaign. The Dutch-owned brewer is kitting out selected London pubs with a slew of banners, posters, beer taps and Olympic-branded… Continue reading Heineken Paints Pubs Green To ‘Celebrate London 2012’
Tag: London 2012
GSK Consumer Ads Highlight Anti-Doping Olympic Role
GlaxoSmithKline (GSK) is leveraging its Olympic rights to launch its first ever UK consumer-facing corporate brand campaign. GSK, the official laboratory services provider for London 2012, is showcasing its anti-doping operations during the Olympics with a new multi-million pound campaign created by TBWA\London. The initiative, which uses the strapline ‘The crowd is… Continue reading GSK Consumer Ads Highlight Anti-Doping Olympic Role
EDF’s Tweet-Powered Mood Campaign ‘Energy Of Nation’
With the Games just a few days away, EDF becomes another London 2012 sponsor to switch its Olympic activation focus from loyalty to patriotism. The utilities company’s latest Tweet-powered campaign, ‘Energy Of The Nation’, launches on 19 July and aims to measure the mood of the country during the Olympics and Paralympics. Using… Continue reading EDF’s Tweet-Powered Mood Campaign ‘Energy Of Nation’
Adidas’ GB Fans Beckham Photo Booth Surprise
Beckham may not have made Team GB’s Olympic football team, but he certainly made the day of 60 or so lucky Olympic fans when he joined them in a surprise photo booth adidas stunt. A fresh and fun part of Adidas’ ‘Take The Stage’ activation of its London 2012 sponsorship programme (which included… Continue reading Adidas’ GB Fans Beckham Photo Booth Surprise
Kids Star In New P&G ‘Thank You Mums’ Olympic Work
IOC Worldwide Partner P&G has launched the next phase in its global ‘Thank You, Mum’ Olympic campaign – led by the TV spot ‘Kids’. There was a simultaneous global online launch (coinciding with the opening of the Olympic Village) in advance of its network premier which will occur during the London 2012 Opening… Continue reading Kids Star In New P&G ‘Thank You Mums’ Olympic Work
GE’s London 2012 Interactive Infrastructure Olympic Map
IOC partner General Electric has launched an innovative new element to its London 2012 activation in the form of an interactive map that tells the story of the company’s role in powering the Games. The multi-faceted conglomerate – which provides manufacturing, energy and healthcare services (amongst others) to the Olympics – has developed an… Continue reading GE’s London 2012 Interactive Infrastructure Olympic Map
Omega Joins Olympic Music Trend With ‘Start Me Up’
Omega, the official timekeeper for London 2012, continues to roll out its Games activation fronted by a global TV spot featuring the watch brand’s Olympic brand ambassadors. The creative idea behind the commercial focuses on the pivotal few seconds before a sportsman begins to compete and the spot stars UK heptathlete Jessica Ennis,… Continue reading Omega Joins Olympic Music Trend With ‘Start Me Up’
Innocent’s ‘Tweet For A Seat’ Olympic Ticket Competition
The official smoothie and juice of the London 2012 Olympic Games, Innocent, has launched a simple ticket giveaway to various Olympic events in the form of a two-week Twitter campaign called ‘Tweet For A Seat’. The campaign, which aims to build its social media following, launched in early June and revolves around the brand’s… Continue reading Innocent’s ‘Tweet For A Seat’ Olympic Ticket Competition
GE, EDF, Innovision & Mayor Light Tower Bridge Rings
London’s famous Tower Bridge has become the first of the city’s major landmark’s to be turned into a heavyweight London 2012 architectural icon. With just one month to go before the start of the games, a huge set of Olympic rings were lit up by a spectacular new lighting system on the bridge.… Continue reading GE, EDF, Innovision & Mayor Light Tower Bridge Rings
Adidas’ Olympic & Team GB ‘Take The Stage’ Part Two
Official Olympic and Team GB sportswear partner Adidas used the final of Euro 2012 to unveil the next phase of its #Take The Stage’ London 2012 campaign. Led by a set of new TV spots, the latest work focuses on the British stars who the nation hopes will be lighting up the games… Continue reading Adidas’ Olympic & Team GB ‘Take The Stage’ Part Two
McDonald’s ‘We All Make The Games’ UK Olympic Campaign
McDonald’s has finally unveiled some of the first outdoor executions of its everyman-focused London 2012 activation called ‘We All Make The Games’. Unlike most of sponsors, McDonald’s has waited much longer before launching its campaign. Perhaps to ensure that the fast food giant’s UEFA Euro 2012 sponsorship activation has enough breathing space of… Continue reading McDonald’s ‘We All Make The Games’ UK Olympic Campaign
BP’s ‘Home Team’ Practical To Emotional London2012 Switch
With a month to go before the Games, BP’s Olympic activation is switching its focus from functional facts to emotional patriotism. Work from the official oil and gas sponsor has previously revolved around the practical side of its London 2012 work, with creative focused on fact, the practical work the brand is doing… Continue reading BP’s ‘Home Team’ Practical To Emotional London2012 Switch
