Sep 26, 2012
Olympic Strategy Shift > Contagious Now/Next/Why
Our presentation at Contagious’ Now/Next/Why explores the Olympic strategic shift from brand focused activation to consumer experience. Download presentation pdf.
No Comments
Sep 19, 2012
McDonald’s China’s ‘Real-Time Olympic Shake’ Mobile App
McDonald’s in China creates a mobile game to augment its Olympic sponsorship with a ‘phone shaking’ real time challenge. During the 2012 London Olympics, McDonald’s in China wanted to generate the >>
No Comments
Sep 10, 2012
BA’s Paralympic Projection Welcomes Air Passengers
British Airways welcomes passengers and Paralympic athletes arriving for London 2012 through Heathrow with huge images of ParalympicGB star athlete Shelly Woods projected on to a BA engineering hangar. >>
No Comments
Sep 10, 2012
Virgin Media Speed Press Ads Pair Mo With Bolt
As the London 2012 athlete blackout period came to an end Virgin Media tweaked the Usain Bolt fronted ‘double your broadband speed’ campaign that it had been running >>
No Comments
Aug 24, 2012
Bolt In Gatorade’s Post-Games Win/Within Ambush
The first brand to brand to launch a campaign leveraging the Olympics after the end of the pre- and post-Games athlete blackout was Gatorade. As soon as >>
No Comments
Aug 16, 2012
Lloyd’s Facebook ‘Olympic Spirit’ & ‘Torchview Tagging’
LOCOG’s domestic banking partner Lloyds TSB placed Facebook at the heart of its Olympic activation programme by integrating the social media site into several strands of its overarching community-based >>
No Comments
Aug 15, 2012
P&G Gives Olympian Mums A Family Home Experience
A core part of the IOC TOP global partner’s at-Games plan for London 2012 was P&G’s Family Home – a hospitality and experiential initiative that the brand itself >>
No Comments
Aug 15, 2012
Beckham In Sainsbury’s Ext- raordinary Paralympics Ads
Supermarket giant Sainsbury’s leverages its Paralympic sponsorship by launching its ‘Here’s To Extraordinary’ campaign. The campaign’s approach aims to showcase the dedication, determination and desire of >>
No Comments
