Tag Archives: London 2012

C4 Superhumans Retrun For Sainsbury’s Summer Series C4 Superhumans Retrun For Sainsbury’s Summer Series

C4 Superhumans Retrun For Sainsbury’s Summer Series

After all those Cannes Lions Grand Prix, D&AD Black Pencils, British Arrows and Clios, Channel 4’s ad arm 4 Creative has revived its ‘Superhumans’ work from London 2012 with >>
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Olympic Strategy Shift > Contagious Now/Next/Why Olympic Strategy Shift > Contagious Now/Next/Why

Olympic Strategy Shift > Contagious Now/Next/Why

Our presentation at Contagious’ Now/Next/Why explores the Olympic strategic shift from brand focused activation to consumer experience. Download presentation pdf.
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McDonald’s China’s ‘Real-Time Olympic Shake’ Mobile App McDonald’s China’s ‘Real-Time Olympic Shake’ Mobile App

McDonald’s China’s ‘Real-Time Olympic Shake’ Mobile App

  McDonald’s in China creates a mobile game to augment its Olympic sponsorship with a ‘phone shaking’ real time challenge.   During the 2012 London Olympics, McDonald’s in China wanted to generate the >>
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BA’s Paralympic Projection Welcomes Air Passengers BA’s Paralympic Projection Welcomes Air Passengers

BA’s Paralympic Projection Welcomes Air Passengers

British Airways welcomes passengers and Paralympic athletes arriving for London 2012 through Heathrow with huge images of ParalympicGB star athlete Shelly Woods projected on to a BA engineering hangar. >>
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Virgin Media Speed Press Ads Pair Mo With Bolt Virgin Media Speed Press Ads Pair Mo With Bolt

Virgin Media Speed Press Ads Pair Mo With Bolt

  As the London 2012 athlete blackout period came to an end Virgin Media tweaked the Usain Bolt fronted ‘double your broadband speed’ campaign that it had been running >>
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Bolt In Gatorade’s Post-Games Win/Within Ambush Bolt In Gatorade’s Post-Games Win/Within Ambush

Bolt In Gatorade’s Post-Games Win/Within Ambush

  The first brand to brand to launch a campaign leveraging the Olympics after the end of the pre- and post-Games athlete blackout was Gatorade.   As soon as >>
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Lloyd’s Facebook ‘Olympic Spirit’ & ‘Torchview Tagging’ Lloyd’s Facebook ‘Olympic Spirit’ & ‘Torchview Tagging’

Lloyd’s Facebook ‘Olympic Spirit’ & ‘Torchview Tagging’

LOCOG’s domestic banking partner Lloyds TSB placed Facebook at the heart of its Olympic activation programme by integrating the social media site into several strands of its overarching community-based >>
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P&G Gives Olympian Mums A Family Home Experience P&G Gives Olympian Mums A Family Home Experience

P&G Gives Olympian Mums A Family Home Experience

  A core part of the IOC TOP global partner’s at-Games plan for London 2012 was P&G’s Family Home – a hospitality and experiential initiative that the brand itself >>
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Beckham In Sainsbury’s Ext- raordinary Paralympics Ads Beckham In Sainsbury’s Ext- raordinary Paralympics Ads

Beckham In Sainsbury’s Ext- raordinary Paralympics Ads

    Supermarket giant Sainsbury’s leverages its Paralympic sponsorship by launching its ‘Here’s To Extraordinary’ campaign.   The campaign’s approach aims to showcase the dedication, determination and desire of >>
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IOC’s Timo Lumme On The Top Review & The Revolution In Sponsorship IOC’s Timo Lumme On The Top Review & The Revolution In Sponsorship

IOC’s Timo Lumme On The Top Review & The Revolution In Sponsorship

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