As the NBA 2024 regular season drew to a close and a total solar eclipse occurred over the USA and Mexico, Nike ‘colluded with aliens’ to leverage its endorser partnership with new young French hoops phenom Victor Wembanyama via the release of a new player ambassador logo positioned as coming from another world which promotes… Continue reading Nike’s Leverages Eclipse & End Of NBA Regular Season To Launch ‘Alien’ Wembanyama Logo & Signature Shoe
Tag: Logo
Lucozade #BringTheEnergy Unites Sport & Energy Brands In First Masterbrand Platform
Sport and energy drink Lucozade teamed up with creative agency Adam & Eve/DDB and design agency Pearlfisher to unveil its first major brand redesign in almost a century in the form of a fresh masterbrand platform which refreshes its assets – including a new visual identity and package design – and promotes the evolution through… Continue reading Lucozade #BringTheEnergy Unites Sport & Energy Brands In First Masterbrand Platform
New York Jets’ Modernist NY Sack Exchange ‘Legacy’ Rebrand Goes Back To The Future
From the logo and the typeface, to the helmets, uniforms and apparel, early April saw the New York Jets launch a team-wide ‘Legacy’ rebrand which blends nostalgia with the future by reworking the late 1970’s Jim Pons design for the digital age in a nod to the team’s so called ‘Sack Exchange’ era (1979-89) that… Continue reading New York Jets’ Modernist NY Sack Exchange ‘Legacy’ Rebrand Goes Back To The Future
SailGP Launches Fresh Team New Zealand ‘Black Foils’ Identity Campaign
The New Zealand SailGP Team introduced a dynamic new identity – ‘The Black Foils’ – ahead of the 2024 ITM New Zealand Sail Grand Prix – which spans name, logo, typeface, colour code and a marketing campaign. Objective The objective was to create a new 360-degree team identity and campaign that acts as an awareness… Continue reading SailGP Launches Fresh Team New Zealand ‘Black Foils’ Identity Campaign
Global, Integrated ‘Ready To Play’ Campaign Relaunches Decathlon Global Brand
March saw Decathlon – with brand consultancy Wolff Olins and creative agency AMV BBDO – relaunch its entire global brand to reflect its evolution from a French retailer to a global sports brand through a multi-channel, multi-market ‘Ready To Play’ campaign that invites everyone, everywhere, to rediscover the joy of play. At the heart of… Continue reading Global, Integrated ‘Ready To Play’ Campaign Relaunches Decathlon Global Brand
Molson Coors Activates New PWHL Partnership On International Women’s Day Via ‘See My Name’ Jersey Initiative
Molson Canadian unveiled a new partnership with the Professional Women’s Hockey League (PWHL) on International Women’s Day and immediately activated the tie-up through a back of jersey initiative which saw the position of players’ names lowered further down the back of their kits to avoid being covered by their hair and thus shine the spotlight… Continue reading Molson Coors Activates New PWHL Partnership On International Women’s Day Via ‘See My Name’ Jersey Initiative
Lighting Giant LEDVANCE Partners With Bayer 04 Leverkusen To Drive Brand Awareness And Sympathy Via Sustainable, Human Centric Lighting Programme
Objective Through the early- and mid-2020s, Bayer 04 Leverkusen ran an investment and partnership programme to realign its operational infrastructure with a focus on improving ecological, social and corporate sustainability: this included working with the club’s official sustainability partner for light and lighting LEDVANCE. LEDVANCE is an international lighting company active in more… Continue reading Lighting Giant LEDVANCE Partners With Bayer 04 Leverkusen To Drive Brand Awareness And Sympathy Via Sustainable, Human Centric Lighting Programme
BNP Paribas Commemorates ‘50-Years Of Loyalty’ Partnership With French Open
To celebrate BNP Paribas’ historic half century partnership with the French Open, the bank activated the tie-up through an integrated marketing programme based around the bank’s aim to make the sport more inclusive and accessible and its belief that it has the ability to mobilise people beyond the courts and have a positive impact, particularly… Continue reading BNP Paribas Commemorates ‘50-Years Of Loyalty’ Partnership With French Open
FIFA Unveils Logo, Slogan, Animation & ‘We Are 26’ Campaign For ’26 Canada, Mexico & USA World Cup
On 18 May, FIFA revealed its 2026 World Cup static logo, animated sequence, slogan and multi-market, multi-city ‘We Are 26’ campaign with an LA launch event, local initiatives and a central social media drop: a tournament jointly hosted by Canada, Mexico and the United States of America. Initially unveiled through the football global governing… Continue reading FIFA Unveils Logo, Slogan, Animation & ‘We Are 26’ Campaign For ’26 Canada, Mexico & USA World Cup
EA Sports ‘FIFA / FC’ Rebrand Built Around Real-World & In-Game Triangles
After the end of its long-standing FIFA tie-up, EA Sports has finally axed its original governing body linked branding and introduced its new look for what is now known as ‘FC’ – the world’s most popular sports game. Working with creative studio Uncommon – which is creating the new brand vision, identity and logo)… Continue reading EA Sports ‘FIFA / FC’ Rebrand Built Around Real-World & In-Game Triangles
Spotify Leverages FC Barca Tie-Up At El Clásico Via Catalan Singer Rosalía Shirt Initiative
Spotify leveraged its primary partnership with FC Barcelona around the March La Liga 2023 El Clásico by launching a limited edition team shirt honouring the success of Catalan singer Rosalía’s ‘Motomami’. On 19 and 25 March, for La Liga’s men’s and women’s matches between FC Barcelona and Real Madrid, the Spotify premiered an exclusive shirt… Continue reading Spotify Leverages FC Barca Tie-Up At El Clásico Via Catalan Singer Rosalía Shirt Initiative
NASCAR 75th Birthday ‘Always Forward’ Races Through History & Looks To The Future
NASCAR is promoting its 75th anniversary with a season-long, cross-platform ‘Always Forward’ campaign that balances its past legacy and future opportunity and championed the new look marketing during February’s flagship Daytona 500 race. The anniversary programme began prior to the start of the season when the stock racing series tweaked its logo to recognise… Continue reading NASCAR 75th Birthday ‘Always Forward’ Races Through History & Looks To The Future