In the early hours of Valentine’s Day morning, official logistics partner DHL announced via Twitter that Manchester United lovers would have the chance to interact directly with several players at the first DHL Man Utd Google+ Hangout. The @DHL_ManUtd tweet drove fans to find further details about the live online, multi-user video chat on… Continue reading DHL Man Utd Google+ Hang-out For Training Kit Launch
Tag: Logistics
DHL F1/Man Utd Specialist International Ad Campaign
DHL has released a new campaign promoting two of its leading global sports partnerships – with Manchester United FC and Formula 1. Released under what the company internally calls its annual ‘International Specialist Campaign’, the aim of the work is to celebrates the partnerships and bring to life DHL Express as Official Logistics… Continue reading DHL F1/Man Utd Specialist International Ad Campaign
Stobart’s ‘Owned Media’ Super League Sponsorship
The Super League launch for 2012 occurred on Wednesday 1 February with a convoy of branded Eddie Stobart trucks driving from Widnes to Old Trafford. But why? Because the power and value of owned media is becoming an increasingly important and influential factor in the world of sponsorship. Nowhere is the… Continue reading Stobart’s ‘Owned Media’ Super League Sponsorship
DHL RWC ‘Speed Of Yellow’ Work Is Both Global & Local
The ‘Speed Of Yellow / Delivered By DHL’ work leveraging the brand’s rights as the RWC’s Official Logistic Partner builds on the brand’s previous sponsorship ideas for its other properties which include Formula 1, Fashion Week, Volvo Ocean Race and the Gwendenhaus Orchestra. The focus of the activation amplifies the brand’s mantra –… Continue reading DHL RWC ‘Speed Of Yellow’ Work Is Both Global & Local
Fedex Brings Fun Experience To ATP Finals With Artball
Experiential and fun activation in the O2 Fan Zone at the ATP World Finals tournament in London includes ‘Artball’. Backed by ATP Platinum Partner FedEx, under its ongoing umbrella ‘Live To Deliver’ campaign tagline, the activity supports the brand’s underlying ATP tennis initiative its Reliability Zone player/match statistics tool. Artball offers fans the… Continue reading Fedex Brings Fun Experience To ATP Finals With Artball
