DHL’s vision is to be the ‘Logistics Company for the World’ and company purpose is ‘Connecting People. Improving Lives.’: connecting people is at the heart of what DHL does and its ‘United Delivered’ activation brings this mission to connect people and businesses around the world to life and ensures that DHL plays an important role… Continue reading DHL’S CAMPAIGN ‘DHL UNITED. DELIEVRED.’ & PARTNERSHIP WITH MANCHESTER UNITED FC
Tag: Logistics
DHL Express & Surf Life Saving NZ Roll Out ‘Spot The Danger’ Digital Puzzle Campaign
February saw DHL Express leverage its Surf Life Saving New Zealand (SLSNZ) sponsorship through a new digital campaign, called ‘Spot The Danger’, based around an interactive puzzle. The interactive digital puzzle, which is based on a Kiwi childhood favourite and can be played online here, aims to encourage Kiwis to spot beach hazards and… Continue reading DHL Express & Surf Life Saving NZ Roll Out ‘Spot The Danger’ Digital Puzzle Campaign
Western Union Leverages Liverpool FC Tie-Up Via Mané Fronted ‘Western Union x Liverpool FC’ Campaign
Western Union’s continues to activate its rights as an official sponsor of Liverpool Football Club with a new, player-fronted campaign that aims to showcase the brand’s money transfer capabilities in relation to human emotion. The objective from the club’s sleeve sponsor is to demonstrate how the brand supports and enables customers to connect meaningfully… Continue reading Western Union Leverages Liverpool FC Tie-Up Via Mané Fronted ‘Western Union x Liverpool FC’ Campaign
DHL Activates Leicester City Sponsorship Via SME B2B ‘Win Global Exposure’ Competition
DHL took an inventive approach to its Leicester City Football Club sponsorship when, instead of directly using its rights for its own purposes it created a B2B campaign based around a competition for small and media sized enterprises to win those rights for themselves. The two-year B2B campaign, developed in harness with Brand Brewery… Continue reading DHL Activates Leicester City Sponsorship Via SME B2B ‘Win Global Exposure’ Competition
Ping & UPS (Endorsers) Link On Kids Golf Grassroots #Bags4Birdies Campaign
To leverage excitement around The Masters, April saw UPS and Ping team up to launch #Bags4Birdies – an eight market campaign to develop grassroots golf. The global logistics outfit and the golf apparel brand have aligned for an initiative that will donate junior sets of golf clubs for every single birdie (or better) that… Continue reading Ping & UPS (Endorsers) Link On Kids Golf Grassroots #Bags4Birdies Campaign
DHL Leverages Bayern Munich Tour Partnership To Fuel Its China Expansion
Late July sees logistics heavyweight DHL leverage its sponsorship of German football giant Bayern Munich’s pre-season tour to fuel its expansion in China. The global logistics company launched an integrated FC Bayern led campaign and unveiled its fresh e-commerce plans for China at a press briefing that coincided with FC Bayern Munich’s Audi Summer… Continue reading DHL Leverages Bayern Munich Tour Partnership To Fuel Its China Expansion
Rude Meme Crashes UPS’ Facebook-Led ‘Ferrari F1 Fan Photo Mosaic Shield’
UPS, the official logistics and shipping partner of Ferrari F1, offered fans a chance to have their faces carried on the sidepods of the on the Scuderia Ferrari Formula One car at the 2015 Chinese Grand Prix via a special mosaic of the UPS shield. The UPS Facebook page asked fans to upload their… Continue reading Rude Meme Crashes UPS’ Facebook-Led ‘Ferrari F1 Fan Photo Mosaic Shield’
Europcar’s Arsenal Family ‘Face 2 Face’ Mockumentary
Arsenal FC sponsor Europcar is rolling out online video content not only featuring players Per Mertesacker, Jack Wilshere and Alex Oxlade-Chamberlain, but also starring members of their’ ‘families’ This video mockumentary is amongst the early Europcar activation celebrating its new status as the Official Car and Van Rental partner to the Premier League club.… Continue reading Europcar’s Arsenal Family ‘Face 2 Face’ Mockumentary
DHL’s RWC 2015 ‘Africa As One: Ball Adventure’
DHL began leveraging its global Rugby World Cup rights in November by setting a single rugby ball off on a grand journey through 45 countries over the next 45 weeks. The activation countdown to 2015 has truly begun. The tournament’s official logistics partner is aiming to pass the branded ball from hand-to-hand from… Continue reading DHL’s RWC 2015 ‘Africa As One: Ball Adventure’
FedEx Twitter NFL Trvia Drives New Season Buzz
FedEx gears up for the new football season with an #NFLTrivia social media quiz to drive conversation around its sponsorship of the league’s ‘Air & Ground Players Of The Week’ award (and about the brand too). The FedEx Air & Ground Trivia Sweepstakes, launched on Twitter, is part of the 11th consecutive year that… Continue reading FedEx Twitter NFL Trvia Drives New Season Buzz
FedEx NFL Campaign Focuses TVCs On Delivery Manager
For the past 10 years during which FedEx has been an official partner of the NFL its previous campaigns have focused on the FedEx NFL Air & Ground Players of the Week. But whilst it continues to back this fan-voting segment on the NFL’s website, the 2013 NFL season sees the logistics giant… Continue reading FedEx NFL Campaign Focuses TVCs On Delivery Manager
UPS Racing The Globe Fronts New Ferrari F1 Partnership
To announce its new status as the Official Logistics partner of the Ferrari Scuderia F1 team, UPS has rolled out a self-referential film to promote the new alliance. Despite little marketing support beyond PR, the film has already racked up 53,000-plus YouTube views to date. Perhaps illustrating the unique pulling power and popularity… Continue reading UPS Racing The Globe Fronts New Ferrari F1 Partnership
