Inspiring Sports Marketing
Jul 23, 2015
DHL Leverages Bayern Munich Tour Partnership To Fuel Its China Expansion
Late July sees logistics heavyweight DHL leverage its sponsorship of German football giant Bayern Munich’s pre-season tour to fuel its expansion in China. The global logistics company launched >>
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Apr 13, 2015
Rude Meme Crashes UPS’ Facebook-Led ‘Ferrari F1 Fan Photo Mosaic Shield’
UPS, the official logistics and shipping partner of Ferrari F1, offered fans a chance to have their faces carried on the sidepods of the on the Scuderia Ferrari Formula >>
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Dec 11, 2014
Europcar’s Arsenal Family ‘Face 2 Face’ Mockumentary
Arsenal FC sponsor Europcar is rolling out online video content not only featuring players Per Mertesacker, Jack Wilshere and Alex Oxlade-Chamberlain, but also starring members of their’ ‘families’ >>
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Nov 13, 2014
DHL’s RWC 2015 ‘Africa As One: Ball Adventure’
DHL began leveraging its global Rugby World Cup rights in November by setting a single rugby ball off on a grand journey through 45 countries over the next 45 >>
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Sep 11, 2014
FedEx Twitter NFL Trvia Drives New Season Buzz
FedEx gears up for the new football season with an #NFLTrivia social media quiz to drive conversation around its sponsorship of the league’s ‘Air & Ground Players Of The >>
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Oct 02, 2013
FedEx NFL Campaign Focuses TVCs On Delivery Manager
For the past 10 years during which FedEx has been an official partner of the NFL its previous campaigns have focused on the FedEx NFL Air & Ground Players >>
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Mar 11, 2013
UPS Racing The Globe Fronts New Ferrari F1 Partnership
To announce its new status as the Official Logistics partner of the Ferrari Scuderia F1 team, UPS has rolled out a self-referential film to promote the new alliance. >>
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Feb 21, 2013
DHL Man Utd Google+ Hang-out For Training Kit Launch
In the early hours of Valentine’s Day morning, official logistics partner DHL announced via Twitter that Manchester United lovers would have the chance to interact directly with several players >>
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Jun 21, 2012
DHL F1/Man Utd Specialist International Ad Campaign
DHL has released a new campaign promoting two of its leading global sports partnerships – with Manchester United FC and Formula 1. Released under what the company >>
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Feb 06, 2012
Stobart’s ‘Owned Media’ Super League Sponsorship
The Super League launch for 2012 occurred on Wednesday 1 February with a convoy of branded Eddie Stobart trucks driving from Widnes to Old Trafford. But why? >>
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