Tag: Lockout

MLB’s Philadelphia Phillies Welcome Back Baseball With Copy-Free Simple-Image Billboards

The Philadelphia Phillies launched a new OOH campaign on 12 March, ahead of the start of the new Major League Baseball (MLB) season, which aimed to drive home the message that ‘baseball is more than a game, it is a feeling, a sensory experience and an emotion’.   The ultra-minimalist campaign was built around a… Continue reading MLB’s Philadelphia Phillies Welcome Back Baseball With Copy-Free Simple-Image Billboards

Bauer Hockey Adapts Work To Own The Lock Out Moment

Bauer’s low latency approach to its ‘Own The Moment’ hockey campaign, saw a marketing team flexible enough to adapt to changing circumstances – the NHL lockout – and rapidly replace pros for amateurs in its 2012/13 season creative.   Equipment maker Bauer Performance Sports Ltd,a long with ad agency Olsen, showed shrewd intelligence and adaptability… Continue reading Bauer Hockey Adapts Work To Own The Lock Out Moment

EA/ESPN ‘Simulated Season’ & Then NHL ‘Start Your Season’

With no real hockey to watch, Electronic Arts (along with partner ESPN) urged fans to turn to virtual hockey.   EA Sports leveraged the NHL lockout right from the September launch of its official NHL 13 game (the only game officially licensed by the NHL and the NHL Players Association) up until the dispute was… Continue reading EA/ESPN ‘Simulated Season’ & Then NHL ‘Start Your Season’

NHL’s Fan Apology Letter In N. American Newspaper Ads

It may not be cutting edge, original or high-tech, but perhaps the most transparent and honest approach to offering a genuine apology is the old fashioned letter. At least that’s what the National Hockey League believes after the NHL takes out newspaper ads to say sorry for the delayed season.   After the lockout standoff… Continue reading NHL’s Fan Apology Letter In N. American Newspaper Ads

Nike’s ‘Hockey Is Ours’ Anti NHL Lock-Out Fan Campaign

  Now that the National Hockey League’s lock out is finally over and the pucks are sliding around North America’s professional rinks again, it seems appropriate to revisit Nike’s ‘Hockey Is Ours’ campaign that rolled out in late December 2012.   While the league itself chose to run a simple, old fashioned NHL apology letter… Continue reading Nike’s ‘Hockey Is Ours’ Anti NHL Lock-Out Fan Campaign

Molsen Canadian’s Hockey Champs Mobile Wake Up Call

Now that the lockout is over, Molson Canadian (the official and exclusive beer brand of the NHL) is back running regular NHL activation such as its ‘Pro For A Day’ competition which offers fans a chance of a lifetime to experience the NHL hockey players lifestyle.   Simply by registering for the Molson Insider programme… Continue reading Molsen Canadian’s Hockey Champs Mobile Wake Up Call

Kraft Suspends Hockeyville Reinvests In HockeyGoesOn

In late November 2012 Kraft became the first major sponsor of the 2012-13 NHL season to go public and cancel its NHL ‘Hockeyville’ activation and divert some of the marketing dollars to a grassroots campaign called ‘Hockey Goes On’.   It’s popular and award winning Hockeyville programme, which has been running since 2006 and is… Continue reading Kraft Suspends Hockeyville Reinvests In HockeyGoesOn

Lockout Viral: Nike Never Stops, Even If The NBA Does

  Even when financial disputes between players and owners see a professional sport shut down, brands and sponsors are now facing up to the challenge and activating around the shut down.   Due to the ongoing salary negotiations between the NBA players’ union and the league, the basketball season has been put on indefinite hold.… Continue reading Lockout Viral: Nike Never Stops, Even If The NBA Does