Tag Archives: Lockout

MLB’s Philadelphia Phillies Welcome Back Baseball With Copy-Free Simple-Image Billboards MLB’s Philadelphia Phillies Welcome Back Baseball With Copy-Free Simple-Image Billboards

MLB’s Philadelphia Phillies Welcome Back Baseball With Copy-Free Simple-Image Billboards

The Philadelphia Phillies launched a new OOH campaign on 12 March, ahead of the start of the new Major League Baseball (MLB) season, which aimed to drive home the >>
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NHL LOCKOUT > ACTIVATION & LEARNINGS NHL LOCKOUT > ACTIVATION & LEARNINGS

NHL LOCKOUT > ACTIVATION & LEARNINGS

Brand analysis, sponsor strategies and lockout learnings from rights owners, brands, equipment manufacturers teams and fans.  Download report pdf.
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NHL Lockout > Activation, Strategy & Learnings NHL Lockout > Activation, Strategy & Learnings

NHL Lockout > Activation, Strategy & Learnings

Brand analysis, sponsor strategies and lockout learnings from rights owners, brands, equipment manufacturers teams and fans. Download report pdf.
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Bauer Hockey Adapts Work To Own The Lock Out Moment Bauer Hockey Adapts Work To Own The Lock Out Moment

Bauer Hockey Adapts Work To Own The Lock Out Moment

Bauer’s low latency approach to its ‘Own The Moment’ hockey campaign, saw a marketing team flexible enough to adapt to changing circumstances – the NHL lockout – and rapidly >>
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EA/ESPN ‘Simulated Season’ & Then NHL ‘Start Your Season’ EA/ESPN ‘Simulated Season’ & Then NHL ‘Start Your Season’

EA/ESPN ‘Simulated Season’ & Then NHL ‘Start Your Season’

With no real hockey to watch, Electronic Arts (along with partner ESPN) urged fans to turn to virtual hockey.   EA Sports leveraged the NHL lockout right from the >>
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NHL’s Fan Apology Letter In N. American Newspaper Ads NHL’s Fan Apology Letter In N. American Newspaper Ads

NHL’s Fan Apology Letter In N. American Newspaper Ads

It may not be cutting edge, original or high-tech, but perhaps the most transparent and honest approach to offering a genuine apology is the old fashioned letter. At least >>
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Nike’s ‘Hockey Is Ours’ Anti NHL Lock-Out Fan Campaign Nike’s ‘Hockey Is Ours’ Anti NHL Lock-Out Fan Campaign

Nike’s ‘Hockey Is Ours’ Anti NHL Lock-Out Fan Campaign

  Now that the National Hockey League’s lock out is finally over and the pucks are sliding around North America’s professional rinks again, it seems appropriate to revisit Nike’s >>
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Molsen Canadian’s Hockey Champs Mobile Wake Up Call Molsen Canadian’s Hockey Champs Mobile Wake Up Call

Molsen Canadian’s Hockey Champs Mobile Wake Up Call

Now that the lockout is over, Molson Canadian (the official and exclusive beer brand of the NHL) is back running regular NHL activation such as its ‘Pro For A >>
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Kraft Suspends Hockeyville Reinvests In HockeyGoesOn Kraft Suspends Hockeyville Reinvests In HockeyGoesOn

Kraft Suspends Hockeyville Reinvests In HockeyGoesOn

In late November 2012 Kraft became the first major sponsor of the 2012-13 NHL season to go public and cancel its NHL ‘Hockeyville’ activation and divert some of the >>
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Lockout Viral: Nike Never Stops, Even If The NBA Does Lockout Viral: Nike Never Stops, Even If The NBA Does

Lockout Viral: Nike Never Stops, Even If The NBA Does

  Even when financial disputes between players and owners see a professional sport shut down, brands and sponsors are now facing up to the challenge and activating around the >>
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