Tag: Local

Under Armour Australia Rolls Out Softer Edged, Everyday ‘Live In UA’ Local Campaign

During mid-April, sports performance brand Under Armour (UA) unveiled a new ‘Live In UA’ brand platform tailored exclusively for the Australian market marking a pivot in Under Armour’s design, marketing strategy and creative approach by championing a fusion of functionality and fashion to meet the demands of today’s active lifestyle. Objective The brief was to… Continue reading Under Armour Australia Rolls Out Softer Edged, Everyday ‘Live In UA’ Local Campaign

Red Star FC Teams Up With Paris Flea Market For Unique Scavenger Hunt For Season’s Last Tickets

For its last match of the French National League season, Red Star FC transformed its final batch of tickets into iconic objects from the famous Saint-Ouen Flea Market (which is situated close to its stadium) and then held a unique fan treasure hunt.   The initiative, titled ‘Flea Tickets / Les Billets A Chiner’, was… Continue reading Red Star FC Teams Up With Paris Flea Market For Unique Scavenger Hunt For Season’s Last Tickets

Cadbury Ireland Urges Ireland To ‘Become A Supporter & A Half’ Of Women’s Football

Cadbury Ireland launched a new ‘Become A Supporter & A Half’ campaign in April to encourage and incentivise the public to support for women’s football across Ireland – particularly the grassroots game.   Through its sponsorship of the Football Association of Ireland (FAI), which was unveiled in October 2021, Cadbury is an official partner of… Continue reading Cadbury Ireland Urges Ireland To ‘Become A Supporter & A Half’ Of Women’s Football

Kia Leverages AO & Rafa Nadal Foundation Tie-Ups With Kia Clubhouse: Melbourne’

Kia and Rafa Nadal Foundation launch ‘Kia Clubhouse: Melbourne’ to inspire next generation of tennis fans

The athlete ambassador and Australian Open (AO) linked partnership between Kia and the Rafa Nadal Foundation (RNF) aims to make tennis more accessible for the next generation of players and January 2023 saw the car company launch a fresh iteration of its Kia Clubhouse program called ‘Kia Clubhouse’.   Developed with passions agency M&C Saatchi… Continue reading Kia Leverages AO & Rafa Nadal Foundation Tie-Ups With Kia Clubhouse: Melbourne’

Dietz & Watson ‘Bird Dogs’ Offer Philadelphia Eagles Fans Extra Philly Kick During NFL Playoffs

Dietz & Watson, a US delicatessen food provider based in Philadelphia (Pennsylvania), leveraged spiking NFL Playoff excitement in its home town with the release of a special frank for Philadelphia Eagles fans called ‘The Bird Dog’.   The bespoke fan hot dog, which comes ‘with a little extra Philly kick’, consists of either Dietz &… Continue reading Dietz & Watson ‘Bird Dogs’ Offer Philadelphia Eagles Fans Extra Philly Kick During NFL Playoffs

Adidas 2022 FIFA Men’s World Cup Kit Drop Targets Gen Z In Physical & Social Hotspots

Adidas primarily targeted the Gen Z demographic with the collective physical and social launch of its new FIFA Men’s World Cup by hiding the strips in plain sight at Gen Z cultural hotspots around the world so young fans could discover them for themselves.   The Qatar 2022 national federation kit campaign launch, developed in… Continue reading Adidas 2022 FIFA Men’s World Cup Kit Drop Targets Gen Z In Physical & Social Hotspots

WRU Partner Principality Building Society Leverages Six Nations With Search For An ‘Unofficial Squad’

Leveraging its stadium naming rights during the 2022 Guinness Six Nations, the Principality Building Society launched a search for an ‘Unofficial Squad’ – a team of 15 Clubhouse Champions who go above and beyond to make their rugby clubhouses feel like home.   The activation leverages its Welsh Rugby Union (WRU) partnership and aligns with… Continue reading WRU Partner Principality Building Society Leverages Six Nations With Search For An ‘Unofficial Squad’

Wolverhampton Wanderers FC Becomes First UK Football Club To Launch Own Record Label

In the second half of September, Wolverhampton Wanderers FC teamed up with Warner Music UK’s Alternative Distribution Alliance (ADA) to launch a new record label – becoming the first UK football club to have its very own label.   The initiative aims to ensure club-linked performers benefit from the reach of the Premier League football… Continue reading Wolverhampton Wanderers FC Becomes First UK Football Club To Launch Own Record Label

Dick’s Sporting Goods ‘There She Is’ Campaign Celebrates Female Olympians At Tokyo 2020

In the last week of July, US retailer Dick’s Sporting Goods released an integrated campaign leveraging Tokyo 2020 called ‘There She Is’ which sought to empower female athletes and celebrate their efforts in climbing to the top of the Olympic podium.   The hero commercial, which was infused with the chords of the Bert Parks 1950s… Continue reading Dick’s Sporting Goods ‘There She Is’ Campaign Celebrates Female Olympians At Tokyo 2020

Coors Light’s ‘Champions Ice’ Beer Brewed For TB Lightning Fans From Stanley Cup Winning Ice

In July, Tampa Bay Lightning and NHL beer partner Coors Light brewed a celebratory beer from melted ice scraped up off the rink on which the team won its second Stanley Cup.   The Lightning’s own on-ice support team shovel shavings cut up by the players during Game One of the NHL’s 2021 Stanley Cup… Continue reading Coors Light’s ‘Champions Ice’ Beer Brewed For TB Lightning Fans From Stanley Cup Winning Ice

Migration Museum’s Real-Time OOH ‘Football Moves People’ Fuels Football & Immigration Conversation

A mid-June digital out-of-home campaign from London’s Migration Museum leveraged UEFA Euro 2020 real-time results and aimed to shape fan conversation and show the positive impact of immigration on the sport.   Titled ‘Football Moves People’ and created by Wonderhood Studios, the work ran nationwide across UK pub screens, outdoor sites, digital and social media… Continue reading Migration Museum’s Real-Time OOH ‘Football Moves People’ Fuels Football & Immigration Conversation