Inspiring Sports Marketing
02/08/2023
Adidas’ US FIFA 2023 World Cup Stars USWNT Stars Lindsey Horan & Trinity Rodman
Leveraging its global FIFA tie-up with the 2023 Women’s World Cup, adidas ran a series of local market specific campaigns in parallel with its global ‘Play Until They Can’t >>
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07/06/2023
PepsiCo Chip Brand’s Local South African ‘No Lays No Game’ Kicks-Off Ahead Of UEFA Champions League
PepsiCo crisps brand Lays launched a late May digital South African strand of its ongoing ‘Knock Knock’ UEFA Champions League campaign with creative fronted by former Leeds United FC >>
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08/07/2019
E-Tailer Wish’s ‘Wish-in For Kawhi’ Toronto OOH Campaign Leverages NBA Free Agency
Early July saw e-commerce app Wish launch a local market campaign in Canada based on wishing that Toronto Raptors superstar and NBA Finals MVP Kawhi Leonard signs a contract >>
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19/06/2018
‘Saman (Together)‘ With Coca-Cola Activates World Cup in Iceland With Thunder Clap Spot
Coca-Cola’s local World Cup work leveraging Russia 2018 includes an Icelandic commercial called ‘Together’ which aims to connect with Icelandic football fans by embracing the country’s recent soccer success >>
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17/05/2018
Powerade Leverages 2018 FIFA World Cup Via ‘Always Forward’ Australian Local Market Campaign
Powerade is activating its rights as an official partner of the 2018 FIFA World Cup with an Australian, local market campaign called ‘Always Forward’. Parent company and long-time >>
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