Lay’s, Beckham & Henry Use ‘Chip Cam’ To Create Live UCL Ad In-Stadium, In-Game

Leveraging the start of the UEFA Champions League 2023/24 knockout stages, UCL partner Lay’s teamed up with ambassadors and football legends David Beckham and Thierry Henry for a long-form, in-stadium shot spot filmed during a match called ‘Chip Cam’ Rolling out from 22 February, the spot – the latest content in the Frito-Lay brand’s ongoing… Continue reading Lay’s, Beckham & Henry Use ‘Chip Cam’ To Create Live UCL Ad In-Stadium, In-Game

Big Brothers & Big Sisters Activative NFL Tie-Up To Recruit Mentors Via #TheBigDraft

As part of its #InspireChange social justice programme, the NFL continued to activate and support its non-profit partnership with Big Brothers & Big Sisters Of America (BBBSA) around the 2023 Draft through an integrated initiative titled #TheBigDraft which seeks to recruit new mentors across the country for its programmes.   Youth mentoring non-profit Big Brothers… Continue reading Big Brothers & Big Sisters Activative NFL Tie-Up To Recruit Mentors Via #TheBigDraft

Pizza Hut ‘Cheese Codes’

Pizza Hut Malaysia leveraged the 2022 FIFA Men’s World Cup by working with Dentsu Creative Malaysia and Carat Media to leverage gamer anticipation, excitement and engagement through an in-game marketing initiative called ‘Cheese Codes’ which incentivised players to recreate the tournament’s key highlights, skills and goals in the mobile football gaming space (including FIFA Mobile,… Continue reading Pizza Hut ‘Cheese Codes’

Patriots Partner Gillette Runs NFL’s First Live Broadcast Mixed-Reality Commercial For GilletteLabs with Exfoliating Bar

During the 24 October NFL game between the Chicago Bears and the New England Patriots, a Gillette marketing stunt saw the Gillette Stadium temporary rebranded the GilletteLabs Stadium for the league’s first live broadcast mixed-reality commercial promoting the P&G brand’s GilletteLabs line of heatable razors (which range from $150 to $170) and feature exfoliating bar… Continue reading Patriots Partner Gillette Runs NFL’s First Live Broadcast Mixed-Reality Commercial For GilletteLabs with Exfoliating Bar

R&A Partner NTT Data Builds St Andrews Old Course ‘ShotView’ Digital Twin For The 150th Open

NTT DATA, an Official Patron and IT Provider, leveraged The 150th Open at St Andrews via a suite of data led technology offerings to enhance the fan experience spearheaded by a new viewing experience based around an Old Course digital twin-supported initiative called ‘ShotView’ which enables fans to monitor every shot/player/hole/round in real-time via a… Continue reading R&A Partner NTT Data Builds St Andrews Old Course ‘ShotView’ Digital Twin For The 150th Open

Real Madrid Stars Launch ‘Call Of Duty Warzone – Operation Monarch’ Ahead Of UCL Final

A trio of players from UEFA Champions League finalists Real Madrid teamed up with games-maker Activation Blizzard and content production company 433 in one strand of the launch campaign for ‘Call of Duty: Warzone – Operation Monarch’.   Eduardo Camavinga, Frederico Valverde and Vinicius Jr went after Godzilla and Kong when they took part in a challenge within ‘Operation… Continue reading Real Madrid Stars Launch ‘Call Of Duty Warzone – Operation Monarch’ Ahead Of UCL Final

ESPN+ Integrated Campaign Invites Fans To ‘Join The [Sports Streaming] Evolution’

ESPN launched a new US campaign on 1 September that chronicles the evolution of sports viewership from a fan perspective to launch its ESPN+ as the ultimate sports streaming platform.   The marketing push was created with Austin creative agency Preacher and blends a mix of archive and contemporary footage to illustrate how, in addition… Continue reading ESPN+ Integrated Campaign Invites Fans To ‘Join The [Sports Streaming] Evolution’

Serena Williams / Wonder Woman Front Action Packed Mashup Ad For DIRECTV Streaming Service

On 26 August a new campaign called ‘Get Your TV Together’ features tennis super star Serena Williams in a mash up with iconic action films to bring to life DIRECTV’s ‘best of both worlds’ unique selling point – live and on-demand entertainment.   Timed to leverage spiking tennis interest around the 2021 US Open and… Continue reading Serena Williams / Wonder Woman Front Action Packed Mashup Ad For DIRECTV Streaming Service

Ecuador’s Pilsener Leverages LigaPro Tie-Up Via ‘The Stand(Out)’ Live Football Rooftop Boxes

A campaign called ‘The Stand(Out) from leading Ecuadorian beer Pilsener sets out to achieve what seems impossible during the pandemic – taking fans to see their favourite footballers live.   Football in Ecuador, like in so many nations around the world, is being played behind closed doors due to the Covid-19 restrictions.   But this… Continue reading Ecuador’s Pilsener Leverages LigaPro Tie-Up Via ‘The Stand(Out)’ Live Football Rooftop Boxes

Milwaukee Brewers & Sponsor Miller Lite Host Zoom Virtual ‘Happy Hour’ For Fans In Lockdown

Major League Baseball’s Milwaukee Brewers held a virtual fan event on Zoom inviting fans to dial in for a Q&A session with franchise players, personalities and executives.   The first edition of the Brewers’ ‘Virtual Happy Hour’ series livestreamed on 23 April reached full capacity for the hour-long Zoom call.   The cyber Happy Hour event was… Continue reading Milwaukee Brewers & Sponsor Miller Lite Host Zoom Virtual ‘Happy Hour’ For Fans In Lockdown

NFL’s ‘Take It To The House’ Super Bowl Trick Spot Starts On Screen & Ends Live In The Stadium

The NFL’s own Big Game spot, which aired immediately prior to kick-off, began as a pre-recorded commercial and ended live in the stadium as the star of the spot emerged from the tunnel to deliver the ball to the referee.   The ad, which celebrates the league’s year-long celebration of its 100th anniversary, was initially teased… Continue reading NFL’s ‘Take It To The House’ Super Bowl Trick Spot Starts On Screen & Ends Live In The Stadium

Finnish Beer Sinebrychoff Hosts HIFK ‘Red Classics’ Orchestral & Choral Hockey Game Experience

Finnish beer brand Sinebrychoff leveraged its long-time shirt sponsorship with ice hockey side HIFK by turning the game against local rivals TPS into an orchestral and choral concert experience called ‘Red Classics’.   The at-game Red Classics experience, created in harness with agency Hasan & Partners, celebrated the brewer of the Koff brand’s 200th anniversary… Continue reading Finnish Beer Sinebrychoff Hosts HIFK ‘Red Classics’ Orchestral & Choral Hockey Game Experience