The Los Angeles Rams, who are poised to play their first season this autumn at their new (still under-construction) SoFi Stadium, unveiled a new logo, brand asset refresh and uniform (designed by Nike). Indeed, the refresh and redesign marked the first time that Nike had designed a new uniform and logo in conjunction with… Continue reading LA Rams (& Nike) Videos Unveil Bright Splashy Brand Refresh, New Logo & Uniform Redesign
Tag: Live Stream
Virtual AIL Rugby Awards – Energia & AIL / IRFU
Faced with the Covid-enforced rugby shutdown across Ireland in Spring 2020, IRFU sponsor Energia responded to national pandemic restrictions on physical gatherings by using its digital-first rugby activation strategy to leverage its title sponsorship of the AIL Awards by pivoting to an online campaign and ceremony linked to social content, media partnerships and targeted PR… Continue reading Virtual AIL Rugby Awards – Energia & AIL / IRFU
F1’s First Ever Season Launch Experiential Event Revs Up Fans Ahead of Melbourne GP
The race series rights-holder hosted its first ever launch events on Wednesday 13 March (ahead of the weekend GP) to excite and engage fans ahead of the 2019 season opening Rolex Melbourne Grand Prix. The major public event, the first in F1’s 69-year history, was a multi-faceted consumer experience which saw 20 drivers and… Continue reading F1’s First Ever Season Launch Experiential Event Revs Up Fans Ahead of Melbourne GP
Adidas’ Equality ‘She Breaks Barriers’ Media Parity Part 2 Launched On International Women’s Day
The German sportswear giant launched its second wave of ‘She Break Barriers’ work on International Women’s Day (8 March) as it steps up its mission for equality in sport with a call for equal airtime for women’s sports via a 60-second spot and fresh @3StripesLive women’s sport streaming partnerships. The spearhead film, ‘She Breaks… Continue reading Adidas’ Equality ‘She Breaks Barriers’ Media Parity Part 2 Launched On International Women’s Day
Disruptive Fitness Brand Peloton UK Launch Led By Awareness Campaign & Showpiece Studios
Social spin brand Peloton entered in the UK in the autumn with a £50m total investment fronted by a £7m launch campaign aimed at bringing virtual cycling to the British mass market and disrupt the fitness landscape. With the objective of driving brand awareness, boosting understanding of the core proposition and driving sign-ups, sales… Continue reading Disruptive Fitness Brand Peloton UK Launch Led By Awareness Campaign & Showpiece Studios
World Chess Brand ID Refresh Puts Emotion Above Rationality For 2018 World Championships
The highly stylised, black and white graphic visual identity for the 2018 World Chess Championship has been generating plenty of interest and comment since the final head-to-head tournament began in London on 9 November. World Chess, the rights-holder to FIDE’s World Championships, worked with Moscow-based design consultancy Shuka to create what is described as a ‘thoughtful… Continue reading World Chess Brand ID Refresh Puts Emotion Above Rationality For 2018 World Championships
Lexus’ Melbourne Cup Work Reaches New Heights With In-Flight First, Fashion Tie-Ups & Hospitality Experience
Melbourne Cup title sponsor Lexus launched an integrated, multi-platform activation programme around the 2018 race that stretched from on-course/on-horse signage, to fashion media tie-ups and up in the sky by enabling Qantas passengers to watch the event live in the air. Those in mid-air at 3pm on Tuesday, 6 November were be able to… Continue reading Lexus’ Melbourne Cup Work Reaches New Heights With In-Flight First, Fashion Tie-Ups & Hospitality Experience
Telstra Tracker Player Data Integrated Into Real-Time AFL LED Perimeter Signage In Melbourne Stadiums
In an Australian sports first, AFL fans in-stadium are able to see live Telstra Tracker player data on the pitchside perimeter LED boards. This new at-game spectator utility, which is initially available for AFL matches in Melbourne at both the MCG and the Etihad Stadium (formerly the Docklands Stadium), has been developed through a… Continue reading Telstra Tracker Player Data Integrated Into Real-Time AFL LED Perimeter Signage In Melbourne Stadiums
Enhanced EA Sports & EFL Tie-Up Includes Ground-Breaking iFollow Streaming Service Sponsorship
EA Sports has signed on not just as an official sponsor of the English Football League (EFL) as its on- screen data partner, but also as the first ever sponsor of the league’s innovative, ground-breaking new digital streaming service iFollow. The new six-year deal extends the long-standing, data and gaming led relationship between EA… Continue reading Enhanced EA Sports & EFL Tie-Up Includes Ground-Breaking iFollow Streaming Service Sponsorship
Spurs Salute White Hart Lane Stadium Via Intergrated #TheLaneTheFinale Initiative
The penultimate weekend of the 2016/17 Premier League season saw Tottenham Hotspur say goodbye to their beloved White Hart Lane home with an multi-platform, multi-strand campaign to enable the club and its fans to pay homage and bid farewell to ‘The Lane’. Spurs, who will play at Wembley Stadium next season while its new… Continue reading Spurs Salute White Hart Lane Stadium Via Intergrated #TheLaneTheFinale Initiative
New Balance & Glasgow Celtic FC Launch ‘Live the Legend’ Lisbon Lions Anniversary Kit Campaign
New Balance has unveiled a new commemorative Glasgow Celtic kit as part of the club’s ‘Live the Legend’ campaign celebrating its iconic Lisbon Lions side. The club’s kit supplier has created a special shirt to mark the 50th anniversary of the 1967 European Cup winning side – the first British team to lift the… Continue reading New Balance & Glasgow Celtic FC Launch ‘Live the Legend’ Lisbon Lions Anniversary Kit Campaign
Anthony Joshua Fronts Lucozade Sport’s Health Credentials #MadeToMove Campaign Before Big Fight
To bring to life its belief that consumers now expect brands, as well as governments, to help them be more active, Lucozade Sport is leveraging its tie-up with Anthony Joshua with a new phase of its ‘Made To Move’ campaign. In the week ahead of the British heavyweight boxer’s world title fight against Wladimir… Continue reading Anthony Joshua Fronts Lucozade Sport’s Health Credentials #MadeToMove Campaign Before Big Fight
