Betclic, the title sponsor of France’s elite National Basketball League since 2021, activated its rights in-game through an inventive initiative titled ‘Betclic Cam’ which enabled fans to follow a match live from both player and referee perspectives via body-mounted camera livestreams. Developed in harness with creative agency Marcel (Paris), ‘Betclic Cam’ was a groundbreaking ambient… Continue reading ‘Betclic Cam’ Activates French Elite Hoops League Live In-Game Via Player & Ref Cameras
Tag: Live Stream
AELTC, Westfield, Vodafone & Ocean Outdoor Bring In-Person Wimbledon Experience To W12 & SW11
The All England Lawn Tennis Club (AELTC) and communications sponsor Vodafone teamed up with retail partner Westfield and outdoor media collaborator Ocean Outdoor to present a pair of experiential tennis themed spaces alongside live tennis action across the latter’s outdoor digital screen network. As well as live-streaming selected tennis highlights on 46 large format… Continue reading AELTC, Westfield, Vodafone & Ocean Outdoor Bring In-Person Wimbledon Experience To W12 & SW11
Aston Martin F1 Launch New Car, Team & Visual Identity Via ‘New Energy’ Campaign Spanning All Assets
Aston Martin Aramco Cognizant Formula 1 Team (AMF1) introduced its new team positioning and visual identity with the launch of its 2023 car – the AMR23 – through an integrated campaign titled ‘New Energy’. The British based AMF1 racing team partnered with global communications agency Havas for the season-long ‘New Energy’ brand platform which,… Continue reading Aston Martin F1 Launch New Car, Team & Visual Identity Via ‘New Energy’ Campaign Spanning All Assets
Crypto Brand FTX Activates Title Sponsorship Of ‘MLB Home Run Derby X’ In London
Crypto brand FTX teamed up with Major League Baseball (MLB) as the title partner of the league’s touring 2022 ‘FTX MLB Home Run Derby X’ event which began with a blockbuster event in London on 9 July to build brand awareness, drive engagement and tract new customers both in the USA and overseas. Country:… Continue reading Crypto Brand FTX Activates Title Sponsorship Of ‘MLB Home Run Derby X’ In London
Bajaj Allianz General Insurance & Rani Rampal Launch #Care4Hockey Campaign With Hockey Citizen Group
Bajaj Allianz General Insurance launched a ‘#Care4Hockey’ campaign on 9 December with integrated creative fronted by India’s women’s hockey captain Rani Rampal which seeks to boost national recognition for field hockey and showcase how supporting someone to achieve their personal goals can make a wider difference to society. Athlete ambassador Rampal, the face of the… Continue reading Bajaj Allianz General Insurance & Rani Rampal Launch #Care4Hockey Campaign With Hockey Citizen Group
All Blacks Sponsor Steinlager Gives Kiwis A Chance To Be A Virtual ‘Alt Black’
Former All Blacks coach Sir Graham Henry fronted Steinlager’s ‘Alt Black’ launch campaign with a recruitment video celebrating everyday greatness and the spirit of Kiwi supporters via a virtual, alternative All Blacks rugby team. The beer brand’s digitally-led campaign, created in harness with agency DDB Group Aotearoa NZ, saw it team up with the… Continue reading All Blacks Sponsor Steinlager Gives Kiwis A Chance To Be A Virtual ‘Alt Black’
Drummers & Livestream Song Add Tension To Ladbrokes ‘This Time We Play Together’ Euro ’20 Ad
A 100-strong drummer chorus echo the nation’s heartbeat for a fictional penalty kick in Ladbrokes’ epic commercial spearheading its UEFA Euro 2020 campaign developed in harness with new lead creative agency Neverland. The integrated campaign is led by a hero television ad and supported by multiple cross-channel activations including online video and social, radio,… Continue reading Drummers & Livestream Song Add Tension To Ladbrokes ‘This Time We Play Together’ Euro ’20 Ad
Mercedes-AMG Petronas Launch New Car & Livery Via ‘We Live Performance’ Campaign
The 2 March multi-strand digital ‘We Live Performance’ campaign unveiling the new 2021 Mercedes-AMG F1 W12 E and building excitement ahead of the new Formula One season was spearheaded by twin promotional pillars: a 30-minute live streamed car launch from the team’s Brackley base hosted on its YouTube channel which was partnered by a 60-second… Continue reading Mercedes-AMG Petronas Launch New Car & Livery Via ‘We Live Performance’ Campaign
Aston Martin Cognizant F1’s Star Studded AMR21 Livestream Launch Event
On 3 March the rebranded Aston Martin Cognizant Formula One team launched its AMR21 challenger for the upcoming F1 season via an integrated digital campaign revolving around a star-studded virtual launch event. Streamed live from the car company’s Warwickshire headquarters at Gaydon, the event was introduced by UK rapper Dave, hosted by actor Gemma… Continue reading Aston Martin Cognizant F1’s Star Studded AMR21 Livestream Launch Event
Stella Artois Links Up With Blue Apron, Eli Manning & Victor Cruz To Serve At-Home Super Bowl Menu
As an official sponsor of the NFL, the AB-InBev brand Stella Artois partnered with US ingredient-and-recipe meal kit service Blue Apron premium delivery menu for their Super Bowl LV home-gate in an initiative called ‘Stella Stadium Bites’. The promotional campaign for the four recipes (paired of course with Stella and a gift set of… Continue reading Stella Artois Links Up With Blue Apron, Eli Manning & Victor Cruz To Serve At-Home Super Bowl Menu
Michelob Ultra NBA Season Restart Work Led By Jimmy Butler Singalong Spot & Virtual Stream Experience
Michelob Ultra leverages its new rights as the NBA’s Official Beer through a restart activation programme which spans a TV and online ad fronted by Jimmy Butler who joyfully sings to himself while he packs for the Orlando bubble as well as a ongoing virtual viewing experience competition. Objective: Michelob Ultra’s marketers briefed agency… Continue reading Michelob Ultra NBA Season Restart Work Led By Jimmy Butler Singalong Spot & Virtual Stream Experience
Chelsea FC’s Livestream Show On 2004/05 Season Broadcast On Weibo & Douyin For Chinese Fans
In April, Premier League club Chelsea FC sought to engage its Chinese fan-base during the absence of football due to COVID-19 through a dedicated livestream on Weibo and Douyin (the Chinese brand for TikTok). The engagement initiative marked the first time a non-Chinese football club had run a simultaneous livestream on both channels. … Continue reading Chelsea FC’s Livestream Show On 2004/05 Season Broadcast On Weibo & Douyin For Chinese Fans
