Tag: Live Event

Ford’s ‘Songs Of The Road’ Public Radio Music Partnership With Acoustic Cafe & Songcraft

Instead of the more usual blockbuster experiential initiative at a major music festival or a high profile popstar partnership, this summer sees Ford Motor Company produce a song-writing show for US public radio.   Ford is rolling out a series of episodes in its branded music series, targeting millennials, called ‘Songs of the Road’.  … Continue reading Ford’s ‘Songs Of The Road’ Public Radio Music Partnership With Acoustic Cafe & Songcraft

Puma’s #PoweredByFans Arsenal Kit Reveal Blends Live Event & Digital Launch

Puma celebrates its launch campaign for Arsenal’s new 2015-16 home kit with a 15 June campaign ‘#PoweredByFans – #Forever Arsenal’ led by both a short online film and a live event at the Emirates.   The short film, posted online at Puma’s website (www.puma.com/arsenal) and screened at the Emirates stadium event, aims to celebrate the… Continue reading Puma’s #PoweredByFans Arsenal Kit Reveal Blends Live Event & Digital Launch

‘Jack Rocks’ Music Venue Partnership (+ NME/Spotify)

Jack Daniel’s is launching a new UK music campaign, based around a series of ‘partner venues’ called ‘Jack Rocks’ which opens with the whiskey brand taking over the famous Hoxton drinking and music venue The Macbeth.   The four-month initiative, based around celebrating ‘music that is hand crafted’, starts in September when the Macbeth will… Continue reading ‘Jack Rocks’ Music Venue Partnership (+ NME/Spotify)

Akhtar/IPL/MAX Link On MARD TV/Social/Event CSR Work

Bollywood superstar Farhan Akhtar used his panel appearances on Sony MAX’s IPL 2013 ‘Extraaa Innings T20’ post game programme to promote his flagship CSR cause M.A.R.D (Men Against Rape and Discrimination).   The actor is using his ambassadorial role with the broadcaster, in collaboration with the Pepsi IPL itself, to support and encourage gender equality.… Continue reading Akhtar/IPL/MAX Link On MARD TV/Social/Event CSR Work

Baileys & Matis Toronto Fashion Week ‘Bottle Dress’

Baileys Irish Cream teamed up with Canadian designer Lucian Matis to promote the brand’s new bottle design and brand refresh during Toronto Fashion Week with a unique dress made of broken glass.   Designed and created at Matis’ Toronto studio, the dress took 125 hours and a team of three skilled workers to create. It is largely made… Continue reading Baileys & Matis Toronto Fashion Week ‘Bottle Dress’

Mercedes ‘Fashion Plates’ Initiative At NY Fashion Week

A stand out feature of Mercedes-Benz’s New York Fashion Week activation was its innovative blending of design style, CSR programme and social media competition for its ‘Fashion Plates’ initiative.   Focused on promoting its new CLA-Class alongside the brand itself, the premium automaker invited a mix of 30 designers and fashion influencers to create their… Continue reading Mercedes ‘Fashion Plates’ Initiative At NY Fashion Week