NFL Official Wine Sponsor E&J Gallo’s Barefoot’s ‘Game Day Your Way’ Campaign Leverages New Season

The 2022/3 season marks the first opportunity for new NFL official wine partner E & J Gallo to use the tie-up as part of its strategy to ‘demystify wine for new consumers as the conglomerate’s Barefoot brand activated its parent company rights around kickoff through an integrated campaign called ‘Game Day Your Way’.   The… Continue reading NFL Official Wine Sponsor E&J Gallo’s Barefoot’s ‘Game Day Your Way’ Campaign Leverages New Season

Molson Canadian & Edmonton Oilers List-Building Contest Offers Fans ‘Official Playoff Pucks’

The official beer brand of the NHL activated its partnership rights with the Edmonton Oilers with a puck and practice gear giveaway and list-building initiative as the team entered the Playoffs in search of the Stanley Cup.   The Oilers, who eliminated the Dallas Stars in the first round of the Playoffs, face fierce local… Continue reading Molson Canadian & Edmonton Oilers List-Building Contest Offers Fans ‘Official Playoff Pucks’

Sponsor Turkish Airlines’ Integrated Final Four Activation Led By ‘EuroLeague Land’ Metaverse Experience & NFTs

To leverage Europe’s elite professional basketball tournament, the EuroLeague Final Four, title sponsor Turkish Airlines rolled out an activation programme spearheaded by a ‘EuroLeague Land’ metaverse experience and which also included a ‘Trophy & Rings’ NFT collection, branded FanZone activities, a Flight Time contest, plus club membership ticket awards.   Turkish Airlines first metaverse initiative, ‘EuroLeague… Continue reading Sponsor Turkish Airlines’ Integrated Final Four Activation Led By ‘EuroLeague Land’ Metaverse Experience & NFTs

FFR’s ‘La Voix Du XV / The Voice Of The XV’ Fan Engagement Campaign Selects The Best 15 Fans To Ignite France Against England

A 2022 fan engagement initiative by the French Rugby Federation (FFR) called ‘La Voix Du XV’ was a search to find the best 15 French rugby union supporters who could ignite the France team for the 19 March Guinness Six Nations Grand Slam crunch game against England.   The campaign, titled ‘La Voix Du XV… Continue reading FFR’s ‘La Voix Du XV / The Voice Of The XV’ Fan Engagement Campaign Selects The Best 15 Fans To Ignite France Against England

UEFA Women’s Euro 2022 ‘Show Your Heart’ Campaign & Tournament MarcComms Agency Appointments

The start of October saw the Local Organising Structure (LOS) responsible for delivering the UEFA Women’s EURO England 2022 appoint a leading group of marcoms agencies to promote and support the tournament led by M&C Saatchi Sport and Entertainment, MATTA, Threepipe Reply, Two Circles and Heart Productions.   This multiple agency group will be responsible… Continue reading UEFA Women’s Euro 2022 ‘Show Your Heart’ Campaign & Tournament MarcComms Agency Appointments

Summer Stimmy Tix – Bud Light & MLB, NBA, NFL, NHL, MSL, NWSL & WNBA

In April 2021, Bud Light collated assets from across its substantial US sport (and music) sponsorship portfolio – spearheaded by its partnerships with six sports leagues and 70 teams – to fuel a huge $10m ‘Summer Stimmy’ marketing package based around giving away 100,000 sports tickets, concert seats and beer and mimicking the US Government’s… Continue reading Summer Stimmy Tix – Bud Light & MLB, NBA, NFL, NHL, MSL, NWSL & WNBA

Olympians Past & Present Front New IOC Spot To Show Fans They’re ‘Stronger Together’

The International Olympic Committee (IOC) launched a global TV-led ‘Stronger Together’ campaign in mid-June showcasing athletes’ stories of their journey to Tokyo 2020 and aimed at uniting and inspiring fans ahead of the delayed Olympic Games.   As well as current competitors like Naomi Osaka, Yusra Mardini, Nyjah Houston and Andre De Grasse, the hero spot… Continue reading Olympians Past & Present Front New IOC Spot To Show Fans They’re ‘Stronger Together’

Stella Artois Hosts Grandmaster Nakamura’s Twitch-Streamed ‘Bullet Chess Speed Run’

On 24 May Stella Artois launched a campaign promoting its sponsorship of the 1 June virtual chess challenge with grandmaster Hikaru Nakamura which is being streamed live on Twitch and will attempt the chess.com record for most unique games won in one hour.   The AB InBev beer brand is hosting the online ‘Bullet Chess… Continue reading Stella Artois Hosts Grandmaster Nakamura’s Twitch-Streamed ‘Bullet Chess Speed Run’

Coors Light’s Launches Hoodie To Keep Toronto Raptors Fans Chill During NBA Season Final Stages

Coors Light, the Official Beer of the Toronto Raptors, is helping fans to chill out and stay relaxed as games become increasingly vital in the closing stages of the NBA season by offering them a limited edition, weighted hoodie through a social contest.   As the NBA regular season reaches a tense close, hoops supporters… Continue reading Coors Light’s Launches Hoodie To Keep Toronto Raptors Fans Chill During NBA Season Final Stages

Adidas Leverage Mahomes Partnership At Super Bowl Via ‘Mahomes Zone: Where Anything Can Happen’

Adidas leveraged spiking American Football interest around the Big Game through a digital-first campaign led by athlete ambassador Patrick Mahomes – the most hyped player ahead of Super Bowl LV.   The ‘Mahomes Zone’ spot showcases the star’s creativity and vision and suggests that, when it comes to the red zone, he defies the laws of… Continue reading Adidas Leverage Mahomes Partnership At Super Bowl Via ‘Mahomes Zone: Where Anything Can Happen’

Adidas #HomeTeam Free Virtual Events Platform For Hearts, Minds & Bodies Amidst Coronavirus Crisis

Hubbed around a bespoke site at https://www.adidas.co.uk/hometeam and promoted across its social channels (particularly Instagram), #Hometeam launched on 20 March and is a blended engagement, utility and list-building initiative responding to the social distancing realities of the coronavirus pandemic.   While many people around the world’s lives are at something of a standstill, Adidas maintains… Continue reading Adidas #HomeTeam Free Virtual Events Platform For Hearts, Minds & Bodies Amidst Coronavirus Crisis

Marshawn Lynch Limited Edition Skittles Front List Building Social Contest Ahead Of New NFL Season

Marshawn Lynch genuinely loves Skittles and the confectionary brand has returned the love with a new list building campaign contest built around a limited edition, personalised packaging initiative based around the player.   The limited edition ‘Marshawn Pack’ comes appropriately in an Oakland Raiders silver and black colour scheme and features Lynch’s photograph and signature… Continue reading Marshawn Lynch Limited Edition Skittles Front List Building Social Contest Ahead Of New NFL Season