Aussie beer brand Toohey’s leveraged spiking NFL season-long interest in the relationship between Kansas City Chiefs’ player Travis Kelce and musical megastar Taylor Swift through a tactical, tongue-in-cheek outdoor ad welcoming the Super Bowl champion to Sydney as he touched down in Australia to support his girlfriend Swift’s Sydney’s ‘Eras’ tour shows. The brand’s marketers… Continue reading ‘Tooheys Welcomes Trav’ Blends NFL & NRL As Travis Kelce Supports Taylor Swift In Sydney
Tag: Lion
NZ Beer Brand Steinlager Unites Unique All Blacks Fans In ‘Unconditional Supporters’ Campaign
Steinlager activated its New Zealand Rugby Union (NZRU) partnership in July with the latest wave of work in its All Blacks ‘Unconditional Supporters’ campaign which unites fans while acting as a reminder of the brewer Lion brand’s presence at the heart of New Zealand’s national identity. Developed in harness with agency DDB Aotearoa, the… Continue reading NZ Beer Brand Steinlager Unites Unique All Blacks Fans In ‘Unconditional Supporters’ Campaign
Furphy Leverages Its 4-Club AFLW Sponsorships Via An Ironic PSA Style Ad Campaign
A team of AFLW stars joined together the share the cons, downsides and negatives for Aussie fans following the league in an ironic, comic and tongue-in-cheek, public service announcement style spot by Furphy. The Lion-owned challenger beer brand, which often takes a comic tone in its marketing, sponsors four AFLW clubs (alongside their male… Continue reading Furphy Leverages Its 4-Club AFLW Sponsorships Via An Ironic PSA Style Ad Campaign
XXXX & Queensland Maroons Spotlight Regional Communities In State Of Origin Activation
XXXX, the official beer of the Queensland Maroons, leveraged its partnership during State of Origin II and III through a new logo based initiative championing the state local areas which replaced its own mark with the postcodes of what the brand describes as the real heroes of the state – Queensland’s communities. The 144-year-old… Continue reading XXXX & Queensland Maroons Spotlight Regional Communities In State Of Origin Activation
Sydney Swans Sponsor Furphy Beer Creates Ltd Edition Glass Boot For Buddy Franklin’s 1000th Goal
Sydney Swans official beer partner Furphy Beer teamed up with agencies Thinkerbell and Akcelo to create an ‘Un-buddy-believable’ glass boot to commemorate AFL star Lance ‘Buddy’ Franklin’s anticipated 1000th goal and to be given away as the grand prize in a social competition Furphy (owned by Lion) commissioned 10 of the limited edition glass… Continue reading Sydney Swans Sponsor Furphy Beer Creates Ltd Edition Glass Boot For Buddy Franklin’s 1000th Goal
Lion & Host/Havas Back The Blues With Tooheys State Of Origin ‘Blue Rinse’
Ahead of the NRL 2021 State Of Origin series, Australian brewer Lion launched an integrated campaign backing the Blues in the form of a Toohey’s brand campaign which reminds everyone to show they are true blue with a Tooheys. The official beer’s sponsor activation, created in harness with agency Host/Havas, highlights that the New… Continue reading Lion & Host/Havas Back The Blues With Tooheys State Of Origin ‘Blue Rinse’
XXXX Gold Replaces Famous Xs With Maroon Wins In ‘Taste Of Glory’ State of Origin Campaign
Leveraging its status as the official beer off the Queensland side, Lion brand XXX Gold has launched an on-pack and in-store campaign that sees its replace its famous red four Xs logo with famous Maroon State Of Origin victories. The initiatives aims to show the beer’s long-running support of the Queensland Maroons through a… Continue reading XXXX Gold Replaces Famous Xs With Maroon Wins In ‘Taste Of Glory’ State of Origin Campaign
