UEFA Euro 2022 partner LinkedIn acted its rights around the tournament in the host country through a campaign called ‘Follow In Her Footsteps’ that promoted the importance of role models The business-focused social networking outfit teamed up with agency partner VCCP to create an integrated UK campaign highlighting the importance of role models within… Continue reading LinkedIn Activates Euro 2022 Tie-Up Via ‘Follow In Her Footsteps’ Campaign & Carol Thomas Partnership
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Great Learning’s ‘Great Learning For Great Careers’ Brand Campaign Fronted By Virat Kohli
As the England v India test series reached a climax, EdTech brand Great Learning rolled out a new brand campaign in India called ‘Great Learning For Great Careers’ and fronted by Indian skipper and sporting super star Virat Kohli. Part of BYJU’s group and one of India’s leading EdTech companies for higher and professional education,… Continue reading Great Learning’s ‘Great Learning For Great Careers’ Brand Campaign Fronted By Virat Kohli
British Cycling Seeks To Reach 1m With Its First Festive Film About Kye Whyte’s #ChristmasBike
UK cycling body British Cycling leveraged the turn of the year to turn attention towards Tokyo 2020 with its first ever festive marketing campaign focusing on young BMX star Kye Whyte. The social spot showcase Whyte’s journey from a receiving his first bike for Christmas when he was a young child growing up in Peckham… Continue reading British Cycling Seeks To Reach 1m With Its First Festive Film About Kye Whyte’s #ChristmasBike
Linkedin Activates Grimsby FC Tie-Up Via Social Spots, Stadium Lounge, Pop-Up Pub & Matchday Job Ads
LinkedIn activated a new sponsorship with Grimsby Town FC through a programme that seeks to deliver support, advice and free match tickets to jobseekers in the Grimsby community. The US based professional business and employment-oriented social network (which operates via websites and mobile apps) unveiled its partnership with Grimbsy Town (who play in League… Continue reading Linkedin Activates Grimsby FC Tie-Up Via Social Spots, Stadium Lounge, Pop-Up Pub & Matchday Job Ads
Dare To Sponsor – Special Olympics Belgium
The Special Olympics sought to sign up more sponsors and convince new companies to support athletes with a mental disability through a B2B campaign which mimicked genuine, existing mainstream Belgian sports sponsorship campaigns (across the same platforms as the originals) to target major brands by daring them to partner Special Olympic athletes. Territory: Belgium… Continue reading Dare To Sponsor – Special Olympics Belgium
DHL Activates Leicester City Sponsorship Via SME B2B ‘Win Global Exposure’ Competition
DHL took an inventive approach to its Leicester City Football Club sponsorship when, instead of directly using its rights for its own purposes it created a B2B campaign based around a competition for small and media sized enterprises to win those rights for themselves. The two-year B2B campaign, developed in harness with Brand Brewery… Continue reading DHL Activates Leicester City Sponsorship Via SME B2B ‘Win Global Exposure’ Competition
#MyCallawayDriver: US Open Twitter Transport Utility
Golf equipment brand Callaway has teamed up with tech outfit Uber to create a mobile app experience that will allow US Open patrons to request an on-demand ride to and from the tournament site at Merion Golf Club in Ardmore, Pennsylvania. Callaway and Uber Technologies are offering golf fans a utility-led, technology-centered experience during the… Continue reading #MyCallawayDriver: US Open Twitter Transport Utility
