US media giant NBCUniversal chose to use its NFL broadcasting rights to gear up for its 2024 Summer Olympics in Paris through an integrated ad and logo reveal campaign fronted by none other than Paris (Hilton). An in-house team linked with Hilton’s own 11:11 Media to create and promote a promotional campaign spearheaded by… Continue reading NBCU Kicks Off Paris 2024 Summer Olympics Campaign With Paris Hilton Fronted Promo
Tag: Linear TV
DirecTV Promotes MLB Via Ghostbusters-Inspired Campaign With Baseball Legends A-Rod, Ortiz, Griffey Jr & Johnson
Late April saw DirecTV roll out a new campaign starring a team of Major League Baseball (MLB) greats – A-Rod, David Ortiz, Ken Griffey Jr and Randy Johnson – to promote the company’s video streaming platform via a high-energy Ghostbusters-inspired ad. The campaign spanned linear TV, digital, multimedia and out-of-home (OOH) and the first… Continue reading DirecTV Promotes MLB Via Ghostbusters-Inspired Campaign With Baseball Legends A-Rod, Ortiz, Griffey Jr & Johnson
